How To Make Product Videos That Stand Out

Here's what we've learned after producing 500+ videos for leading tech companies: 1. Start with the pain point, not the feature → Your first 7 seconds must resonate with your viewer's challenges → Hook them with relatable scenarios, not technical specs 2. Break complex concepts into digestible chunks → Use the "one idea per scene" rule → Layer information progressively to avoid cognitive overload 3. Visual hierarchy matters more than fancy animations → Clear typography & consistent colors > flashy effects → Use motion to guide attention, not distract 4. Script structure that works: • Problem (15 seconds) • Solution introduction (20 seconds) • Key benefits (30-40 seconds) • Social proof + CTA (15 seconds) 5. Sound design is your secret weapon → Professional voiceover sets the tone → Strategic sound effects enhance retention → Background music should complement, not compete The best part? When done right, these videos become your hardest-working sales assets 🚀 Currently seeing 3-4x higher engagement rates compared to static content across our client base. What's your biggest challenge when creating product videos? #B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo

Ready to make your prospects the star of the show? Let me put you on to a play I used to run as a rep that still hits hard in trainings today “The Heros Trailer” video play Picture this Your prospect is the hero facing their big challenge (cue the dramatic music) Your job? Help them see how your product is the missing piece they need to overcome it Heres how you can run it 1. Highlight their journey In your video don’t make it all about you—make it all about them. Show that you understand their current struggle - “Here’s the challenge you’re likely dealing with and heres how we help heroes like you solve it” 2. Tease the solution Like any good movie trailer you’ve got to keep it intriguing. Don’t spill all the beans. Give just enough so they’re curious to see how it all plays out. This isn’t the full demo. it’s a teaser. “Imagine if you had a tool that does [X] you’d be able to achieve [Y]” 3. Back it up with credibility Drop in “reviews” from other heroes (aka testimonials) “Sara and Mike were in the same boat but after using [our product] they saw XYZ results” now you’ve got their attention and you’ve built trust without sounding pushy 4. The big CTA End with a cliffhanger “Let’s schedule a time for you to see the full picture” make it feel like a VIP screening they can’t miss 5. Get creative with distribution It’s not just about the video—it’s how you deliver it. Send it via email, LinkedIn DM or even a voice note follow up. Your goal is to cut through the noise and give them something different—something that makes them feel like you really get their journey The reason this works? You’re not just pitching you’re positioning yourself as the guide that helps them shine It’s all about their success story When SDRs in recent trainings tested this play they started landing meetings they’d been chasing for weeks The feedback? “This feels more like a conversation than a sales pitch—it’s engaging” So next time you’re setting up your outreach ask yourself How can you help your prospect see themselves as the hero in their story—and position your product as the tool that helps them get there? Give this play a shot and let me know how it goes 🤘

I have generated $400M with Meta ads. Most of these results came from a rock solid understanding of video creatives. To date, we’ve produced 1,000s of them that’ve driven millions for clients. Here’s 5 components that make up a winning video creative: COMPONENT 1: Write A+ hooks Poor quality hooks = throwing money down the drain. It’s that simple. Viewers aren’t going to stick around & watch the rest of your ad if your hook is inadequate. Your hooks should either:  - Lead with a benefit  - Agitate a pain point  - Call out the ICP & do one of the above Keep them simple. Being too clever usually backfires. COMPONENT 2: Show the product early Your product is the crown jewel of the video ad. If it’s a product that viewers genuinely want because it solves a pain point? Or using it is beneficial to the viewer? Sometimes that’s all it takes to hook & hold their attention. Burying the product too deep in the ad = it might be missed entirely. Rookie mistake. COMPONENT 3: Use the “heartbeat method” Heartbeat method = quick edits every 1-3 seconds so the viewer doesn’t get bored. The truth is that attention-spans are at an all-time low. So using retention techniques to keep your viewers engaged is essential. The change could be:  - Zoom-ins  - Pop ups  - New visuals New & novel creative elements that help to hold their attention. COMPONENT 4: Make the “problem” you’re calling relatable This one goes back to your market & customer research. Having a clearly defined list of problems makes it easy to agitate them in ads. The goal with the ad should be to amplify the pains that problem brings. Almost bringing those pains “to life” to capture your viewers’ attention. Agitate the problem using both the ad’s visuals & copywriting. Good research x relevant visuals x copywriting = a winning formula to convey pain. COMPONENT 5: Put your solution on a pedestal You’ve just gone *deep* into a big problem that your viewers face. You’ve put them in an emotional state - now it’s time to present a solution. You want to present the product like it’s the only solution on the planet… Aesthetic shots. Eye-grabbing visuals & imagery. Text that outlines key benefits & showing how it alleviates the pains you pointed out. This is how you balance agitating pains & presenting a solution to those pains. The biggest takeaway here is that a LOT of moving parts go into winning video creatives. There’s even more I could discuss. The goal being to make each component winners in their own right. So when they do come together? It leads to a *complete* video creative & outperforms other ads on the newsfeed. Video in paid ads is only becoming more integral as we approach 2025. My advice is to get a good grasp of the fundamentals sooner rather than later. You don’t want to be playing catch-up down the road!