How To Address Customer Pain Points In Videos

Here's what we've learned after producing 500+ videos for leading tech companies: 1. Start with the pain point, not the feature → Your first 7 seconds must resonate with your viewer's challenges → Hook them with relatable scenarios, not technical specs 2. Break complex concepts into digestible chunks → Use the "one idea per scene" rule → Layer information progressively to avoid cognitive overload 3. Visual hierarchy matters more than fancy animations → Clear typography & consistent colors > flashy effects → Use motion to guide attention, not distract 4. Script structure that works: • Problem (15 seconds) • Solution introduction (20 seconds) • Key benefits (30-40 seconds) • Social proof + CTA (15 seconds) 5. Sound design is your secret weapon → Professional voiceover sets the tone → Strategic sound effects enhance retention → Background music should complement, not compete The best part? When done right, these videos become your hardest-working sales assets 🚀 Currently seeing 3-4x higher engagement rates compared to static content across our client base. What's your biggest challenge when creating product videos? #B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo

Knowing your customer's paint points isn't enough. You need to know how to leverage them to turn them into gold with your ads. Let’s break it down: 1️⃣ Understand the pain.  ↳ Use surveys, reviews, or forums to uncover your audience’s struggles. The more specific you are about what frustrates them, the more precise your ad will be. People resonate with ads that "get them." 2️⃣ Visualize the struggle.  ↳ Don’t just tell—show. Whether it’s tossing and turning in a mattress ad or breakouts in a skincare ad, relatable visuals grab attention faster than any words can. 3️⃣ Highlight the transformation.  ↳ The “after” matters! Use before-and-after imagery, testimonials, or aspirational visuals to show the joy and relief your product brings. Make the “after” irresistible. 4️⃣ Speak their language.  ↳ Mirror the audience’s words. If they’re “tired of back pain,” say that. When your audience feels heard, they’re more likely to trust you. 5️⃣ Use emotion strategically.  ↳ Fear and frustration can hook them, but pair that with hope and empowerment to drive action. For example, "Tired of constant back pain? Start living pain-free today." 6️⃣ Create contrast.  ↳ Use colors and tone to differentiate the “before” and “after.” Dark, dreary visuals for the problem and bright, vibrant ones for the solution reinforce the transformation. 7️⃣ End with a confident CTA.  ↳ Don’t leave them guessing. Tie your CTA directly to solving their problem—e.g., “Try it today” or “Start living pain-free.” Want to turn your audience's pain points into your brand’s gold mine? It’s all about showing them you *understand* and can provide the solution. ✨ Found this useful? Like, follow, and repost ♻️ so others can too!  ps. struggling with creative bottlenecks? We can help.

I have generated $400M with Meta ads. Most of these results came from a rock solid understanding of video creatives. To date, we’ve produced 1,000s of them that’ve driven millions for clients. Here’s 5 components that make up a winning video creative: COMPONENT 1: Write A+ hooks Poor quality hooks = throwing money down the drain. It’s that simple. Viewers aren’t going to stick around & watch the rest of your ad if your hook is inadequate. Your hooks should either:  - Lead with a benefit  - Agitate a pain point  - Call out the ICP & do one of the above Keep them simple. Being too clever usually backfires. COMPONENT 2: Show the product early Your product is the crown jewel of the video ad. If it’s a product that viewers genuinely want because it solves a pain point? Or using it is beneficial to the viewer? Sometimes that’s all it takes to hook & hold their attention. Burying the product too deep in the ad = it might be missed entirely. Rookie mistake. COMPONENT 3: Use the “heartbeat method” Heartbeat method = quick edits every 1-3 seconds so the viewer doesn’t get bored. The truth is that attention-spans are at an all-time low. So using retention techniques to keep your viewers engaged is essential. The change could be:  - Zoom-ins  - Pop ups  - New visuals New & novel creative elements that help to hold their attention. COMPONENT 4: Make the “problem” you’re calling relatable This one goes back to your market & customer research. Having a clearly defined list of problems makes it easy to agitate them in ads. The goal with the ad should be to amplify the pains that problem brings. Almost bringing those pains “to life” to capture your viewers’ attention. Agitate the problem using both the ad’s visuals & copywriting. Good research x relevant visuals x copywriting = a winning formula to convey pain. COMPONENT 5: Put your solution on a pedestal You’ve just gone *deep* into a big problem that your viewers face. You’ve put them in an emotional state - now it’s time to present a solution. You want to present the product like it’s the only solution on the planet… Aesthetic shots. Eye-grabbing visuals & imagery. Text that outlines key benefits & showing how it alleviates the pains you pointed out. This is how you balance agitating pains & presenting a solution to those pains. The biggest takeaway here is that a LOT of moving parts go into winning video creatives. There’s even more I could discuss. The goal being to make each component winners in their own right. So when they do come together? It leads to a *complete* video creative & outperforms other ads on the newsfeed. Video in paid ads is only becoming more integral as we approach 2025. My advice is to get a good grasp of the fundamentals sooner rather than later. You don’t want to be playing catch-up down the road!

Why "Going Negative" Actually Works So you're scrolling through your feed. And ad after ad says "Get This!" "Get That!" "10x This!" "Finally, Do That!" It all starts to blur together... That's exactly why negative marketing can be your competitive edge. Let me explain. Negative marketing isn't about being a downer – it's about addressing real pain points your audience experiences daily. When done tastefully it's engaging, refreshing, and surprisingly effective. Why It Works: People convert when they feel understood, not when they understand. By acknowledging their frustrations, you're saying "We get it. We've been there too." This creates an instant connection that positive marketing simply can't match. Think about it, we are bombarded with strong headlines that promise way too much. Ex: "10X your results!" and "Transform your life!" Keeping it real about challenges cuts through the noise. Five Ways You Can Use Negative Messaging: 1. The Reality Check Headline: Start with a bold negative truth, then pivot to your solution. It grabs attention because it's unexpected. 2. The Common Enemy Strategy: Rally around shared frustrations – whether it's outdated industry practices, inferior solutions, or widespread misconceptions. (Remember: you're a marketer, not a politician) 3. Data-Driven Wake-Up Calls: Use surprising statistics to highlight industry problems. 4. The Honest Confession: Share your own past mistakes or limitations. Nothing builds trust faster than vulnerability. 5. The Problem Spotlight: Shine a light on issues your competitors ignore. When everyone else is playing it safe, honesty stands out. Pro Tips for Execution: - Never attack people personally (unless you enjoy lawsuits) - Always balance criticism with solutions - Use real customer comments and reviews for inspiration - Balance entertaining copy with real information - Stay genuine – people can smell fake authenticity from miles away Where to Find Your Angles: The goldmine of negative marketing ideas is hiding in plain sight. Read the comments on your ads, competitor reviews, and industry forums. Your audience is literally telling you their pain points – use them. And lastly, the goal isn't to spread negativity. It's about acknowledging real challenges and positioning your brand as the solution. When everyone else is saying "everything is awesome," being real becomes disruptive. The best part? Most brands are too scared to try this approach.