Engaging Product Video Strategies For New Launches

Here's what we've learned after producing 500+ videos for leading tech companies: 1. Start with the pain point, not the feature → Your first 7 seconds must resonate with your viewer's challenges → Hook them with relatable scenarios, not technical specs 2. Break complex concepts into digestible chunks → Use the "one idea per scene" rule → Layer information progressively to avoid cognitive overload 3. Visual hierarchy matters more than fancy animations → Clear typography & consistent colors > flashy effects → Use motion to guide attention, not distract 4. Script structure that works: • Problem (15 seconds) • Solution introduction (20 seconds) • Key benefits (30-40 seconds) • Social proof + CTA (15 seconds) 5. Sound design is your secret weapon → Professional voiceover sets the tone → Strategic sound effects enhance retention → Background music should complement, not compete The best part? When done right, these videos become your hardest-working sales assets 🚀 Currently seeing 3-4x higher engagement rates compared to static content across our client base. What's your biggest challenge when creating product videos? #B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo

3 essential moves that helped us create a product launch video with 10 days to go🏃♀️ 1. Streamlined Pre-Production We put together a super simple animatic very early into the project. It was just enough to convey the flow of the script and communicate the direction with the client, and didn't need to be extravagant or perfect. On projects with short deadlines, speed and clarity of ideas take utmost priority! 2. Collaborative Product Screen Design For product-focused explainer videos, we typically redesign product screens to their abstracted versions, showing just the right amount of detail without overwhelming viewers. In this case, the Oliv AI team undertook the task of designing the simplified product screens, helping us cut down on design feedback and focus solely on animating the screens. This collaborative process made it much simpler for us to craft the product screens sections of the video with speed and accuracy. 3. Efficient Feedback Loops Working with large teams on tight deadlines can often lead to bottlenecks - as more stakeholders get involved, more nonessential feedback starts trickling in. With Oliv, the process was optimized as we worked closely with their marketing leader who was a key decision-maker and understood the product deeply. Working this way limited feedback to only the essential, high-impact changes - and helped us share the progress of the video frequently and iterate quickly. This is an example of a seamless collaboration between the client and studio - we took ownership of the launch video, enabling Oliv to completely focus on other critical launch preparation. PS - If you're preparing for a major product launch and need to communicate your product, let’s talk! #productlaunchvideo #explainer #techmarketing

After reviewing millions of paid ad hooks since 2014. I’ve found a way to write winners nearly every time. Here’s 2 ways we write scroll-stopping ad hooks for 7-9 figure DTC brands at Brick: 1) Movement, bright colours and contrast. This is basic human psychology. Naturally our eyes gravitate to fast-changing visuals and movement. The best ads recognise this and use it to grab attention fast. It’s something you can do ample testing on too. Here’s a few principles our video ad strategists at Brick follow: - Use dynamic motion often (objections dropping into frame, rapid product movements). - Test contrasting colours but keeping in mind congruence with the background. - Use congruent fast-paced music and sound bites to make ads more impactful. - Use motion as early as possible in the ad 2) Tap into your customer’s psychology. One of my favourite psychological triggers to hit is curiosity. When you make your ad intriguing or add unexpected twists and turns? It makes viewers want to stick around and close the loop you’ve opened. Here’s a couple ways our strategists use curiosity to make our hooks compelling:  - Use an opened or closed question in your hook to grab attention quickly  - Add “intriguing elements” like revealing the product slowly  - Have your product partially in frame and transition it into frame slowly Every second of attention is vital and you need to be fighting for as many as you can. This takes testing. It takes iteration. It takes a high volume ad approach to get data for improving your campaigns. Especially in 2025 where customer attention is as valuable as it’s ever been. New DTC brands are popping up every week. There’s no time to keep playing the “small eCom brand” game. The biggest takeaway from this? Test more hook styles at volume. It’s the best and fastest way to uncover new winners and scale your bottom line.