How To Optimize Checkout Processes On Landing Pages

The most successful ecom checkouts have only 8 form fields, max. Yet the industry average? A whopping 14.88 fields. Your customers are mentally exhausted before they even reach your checkout page. They've already made dozens of micro-decisions just to select your product. Google's Retail UX research shows 27% of users abandon orders due to "too long/complicated checkout processes." Every unnecessary dropdown, checkbox, and text field creates another opportunity for your customers to give up. We've identified three form optimizations that consistently boost conversions: ↳ Use a single "Full Name" field instead of separate first/last name fields ↳ Default "Billing Address = Shipping Address" and hide it unless changed ↳ Eliminate optional fields entirely... if you don't absolutely need the data, don't ask for it Every extra form field costs you conversions. And according to that Google report, the best performing sites have slashed their checkout forms by 56%. The psychology is simple: every decision depletes your customer's mental energy. By the time they reach payment, their decision tank is running on empty. Are you sabotaging conversions by asking for information you don't actually need?

I've worked with SFCC brands pulling in 9 figures a year. And many leaked revenue at the same exact place. Checkout. Let's be honest: You can have the perfect product. A smooth PLP. A stunning PDP. But if your checkout makes customers hesitate (even for a second) they're gone. And they don't come back. Here's what I've learned the best brands do differently when optimizing checkout in Salesforce Commerce Cloud - without sacrificing UX. 1. Don't just reduce friction. Eliminate it. Customers abandon for simple reasons: • Promo codes that don't work • Forms that ask for info twice • Shipping costs that show up too late Top brands build flows that assume urgency: • Pre-filled fields from session data • Real-time validation with inline feedback • Shipping transparency up front A slow or unclear step isn't "just UX." It's lost revenue. 2. Offer fewer payment methods than you think - but make them obvious More isn't always better. Confusion creates delay. Delay kills conversion. What works: • Credit/debit (always) • Apple Pay / Google Pay • PayPal / Shop Pay • Affirm / Klarna (only if AOV supports it) Smart brands prioritize based on data. They test placement, auto-detect device types, and default to what converts fastest. 3. Mobile isn't secondary - it's everything The biggest brands I've worked with design for tap-first, scroll-second. That means: • Full-width input fields • Large tap targets with spacing • One-column flow • Sticky CTA at the bottom of the screen If your checkout feels like a spreadsheet on mobile, you're already losing. 4. Use Business Manager like a growth engine, not just a CMS I've seen many teams hard-code checkout logic. Top teams know better. They use: • A/B tests for live checkout experiments • Real-time rules that adapt without redeploys SFCC is powerful - if you treat it like a tool, not a template. Your checkout is the last conversation your brand has with your customer. If that conversation feels clunky, confusing, or exhausting - you won't get a second one. Want to grow revenue without spending more on ads? Fix the one place that silently kills conversions: Checkout. What did I miss?

The moment of truth in ecommerce isn't adding to cart - it's CHECKOUT. This is where your revenue is either captured or lost. With over 80% of Shopify traffic now coming from mobile devices, an optimized checkout experience is essential. Master these 20 checkout optimization tactics to boost your conversion rate: 1. Allow guest checkout (account creation can wait, but use Rivo for that) 2. Offer multiple payment options 3. Display security badges prominently (use Platter+) 4. Design for mobile FIRST 5. Minimize form fields ruthlessly 6. Show ALL costs upfront (no surprises) 7. Use clear progress indicators 8. Use one-page checkout flow (can test against multi-page, but one-page outperforms in our experience) 9. Design clear, compelling CTAs 10. Capture exit intent with smart prompts 11. Support autofill functionality 12. Optimize loading speed (critical on mobile) 13. Show visual cart reminders throughout 14. Enable "save cart" features 15. Move account creation AFTER purchase 16. Offer risk reversal/return policies 17. Make support options post-purchase clear and easy 18. Test and measure continuously 19. Add post-purchase offers (use Platter+) Checkout optimization isn't one-and-done, but you can easily improve your checkout performance by double-digit percent. Commit to making small, continuous improvements based on data that comes in.

69% of shopping carts get abandoned. But your customers won't tell you why. Here are some reasons I found 1. Hidden Costs Shock They added a $50 item Shipping shows up: $12.99 Tax appears: $4.50 Handling fee: $2.99 Suddenly that $50 purchase Is almost $70 Fix: — Show total costs upfront — Offer free shipping thresholds — Be transparent about fees 2. Forced Account Creation "Create an account to checkout!" Customer leaves Nobody wants another password Just to buy your product Solution: — Guest checkout first — Account benefits later — Optional registration 3. Complicated Checkout Your 5-page checkout process? It's costing you sales. What customers hate: — Too many form fields — Unnecessary information requests — Multiple page loads — Complex navigation (There is a reason why people love Shopify) 4. Trust Issues Small signs that raise red flags: — Generic email domain — No return policy — Missing contact info — Outdated security badges — Poor reviews (or no reviews) ------------------- I'm Esti Meisels, founder of Code & Spade. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐡𝐚𝐯𝐞 𝐬𝐞𝐞𝐧: — 40% lower cart abandonment — Higher average order value — Better customer retention — Increased repeat purchases Ready to stop losing sales at checkout? DM me - let's optimize your store. #Ecommerce #ConversionOptimization #Sales What's your current cart abandonment rate? 👇