Enhancing User Experience On Ecommerce Landing Pages

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

Imagine walking into a store and getting hit with 9 questions before you see anything… That’s what most ecommerce sites feel like today... You land on a homepage and immediately get: - A popup  - A cookies notice  - A sale banner  - A floating chat with us! bubble  - A take our quiz prompt  - A get 10% off squeeze All before you’ve even scrolled. That’s like a retail employee hitting you with 9 questions before you walk 3 feet. 𝗜𝘁'𝘀 𝗲𝘅𝗵𝗮𝘂𝘀𝘁𝗶𝗻𝗴. We don’t talk enough about how 𝗨𝗫 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 𝗶𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻. When a customer’s already had a long day, their brain isn’t craving more decisions... it’s craving clarity. So simplify your landing experience: → Kill the popups (or delay them) → Show one clear CTA → Limit top nav to 3-5 items → Don’t stack 3 promos at once → Start with ONE hero action and build from there Fewer choices = faster action.

After 10+ years of optimizing e-commerce websites, I can say this: your Product Detail Pages (PDPs) are most likely draining your marketing budget. Why? Because up to 75% of e-commerce traffic from ads lands directly on PDPs, which are often under-optimized for conversion. While every product and brand is unique, there are some strategies we've learned from extensive A/B testing: 1. First impressions matter - Invest in design and delight. Don't ignore these side-doors shoppers enter from. 2. Conversion levers - Small things matter. Sweat the details. Learn what makes customers bounce or stay, buy and come back for more. 3. Trust signals - You're not Amazon or Apple. New users landing on PDPs don't know and trust your brand yet. Every trust signal you can add helps. I'll be sharing examples of before / after PDPs we've designed to illustrate our learnings. YMMW. Test, test and test more. Here are 9 key PDP improvements that can help beauty brand- The Wellness Shop 1. Add breadcrumbs: They help navigation and encourage deeper catalog exploration/ product discovery. 2. Concise product name & benefit-driven description: A clear product name paired with a one-line benefit statement instantly communicates value. 3. Images or videos of the product being used: Lifestyle images with models using the product (and tagged benefits) build trust and desire. 4 & 9. Give them a path to find other products. Or they'll bounce. "You might also like" or "Similar products" will also increase average order value (AOV). 5. List top product benefits above the fold: Highlight key benefits in a short, skimmable list for quick understanding of "why is this awesome". 6. Highlight savings: Display discounts and offers prominently near the "Add to Cart" CTA to create urgency and to motivate customers to buy. 7. User-Generated Content (UGC) Videos: Authentic customer videos build trust and demonstrate real-world product use. 8. Add well designed enhanced product details: a. Before & After Visuals: Showcase tangible results. b. Usage Instructions: Simple steps demonstrate ease of use. c. Comparison Table: Position your product against competitors. Found this useful. Would love to hear in the comments! DM me to learn more about optimizing your PDPs or any ecommerce page! #conversionrateoptimization #PDP #ABtesting

A strategic error I see costing brands profits is treating their website like an ad. Ads and websites perform two different functions for the consumer. The function of the ad is to find your target market and capture their attention so that they want more information. The function of a website is sharing information that will help a customer decide if they want to buy. I see a lot of brands take things that perform well on ads and apply them to their site: -Bright colors -Editorial images -Founder story/POV -Sizzle style video -IYKYK insider branded language -Big, Vague claims These tactics help ads perform because they are great at capturing attention. They are fun and exciting and often thumb stopping. But then what? The place you take me needs to be useful to me. You got my attention, now do something with it. Your website is your most talented sales person. It needs to act like it. It needs to be: -Visually easy to parse (simpler is better) -Front loaded with information (tell me why I am here) -Focused on my use case (why do I want this?) -Easy to flow through (cool it with the popups) -Easy to understand, search and compare products (UX is king here) -Have claims that matter to me and can be verified. See how the shift is away from what makes the brand cool and into what might be best for my needs? That is because people shop for what makes sense for them. Get my attention with fun. Convert me because you offer something I want. #ecommerce #sales #conversionrateoptimization #marketing #adcampaigns