How To Use Visuals On Your Ecommerce About Page

3D renderings aren't just for showrooms. Use them to highlight your product's features. In today's competitive e-commerce landscape, showcasing your product's unique features is crucial. And guess what? 3D renderings can be your secret weapon. Here’s how you can leverage them effectively: 1. Show the Hidden Benefits A 3D rendering can reveal what can't be seen from the outside. Imagine you’re selling a high-tech backpack designed with a special compartment for gadgets. A cross-sectional 3D image can demonstrate how each compartment is optimized for safety and convenience. This visual proof can make a significant difference in the buying decision. 2. Make Instructional Images Engaging If your product requires assembly or has a unique usage, instructional images are a must. But why settle for flat, boring images? Use 3D renderings to show each step in a dynamic and engaging way. For example, if you sell a DIY furniture kit, a 3D animation can guide your customers through each assembly step, making the process look easy and fun. 3. Highlight Material Quality Sometimes, the quality of materials used in your product is its strongest selling point. A 3D rendering can highlight these details exquisitely. Take, for instance, a pair of hiking boots. A 3D cross-section can show the layers of waterproof materials, the cushioned sole, and the reinforced stitching. This not only educates but also builds trust with your customers. 4. Diverse Demographic Representation When creating images, it's essential to reflect your primary customer base while also embracing diversity. Using 3D renderings, you can easily create images featuring different genders, ages, and ethnicities. For example, if your primary customers are middle-aged women but your product is universal, ensure your marketing materials reflect this diversity. This balanced approach can broaden your appeal and resonate with a wider audience. 5. Enhance A+ Content Amazon's A+ content allows for richer storytelling. Incorporate 3D renderings to make your product descriptions more compelling. If you’re selling an insulated water bottle, a 3D image can show the inner layers that keep the liquid hot or cold. This visual storytelling can captivate potential buyers and give them a clear understanding of your product's value. The Result: Using 3D renderings not only makes your product stand out but also builds a stronger connection with your audience. By visually communicating your product's features and benefits, you can boost customer confidence and drive higher conversions. Have you already tried using 3D renderings in your product listings? How did it impact your sales? #Ecommerce #ProductDesign #CustomerEngagement

Visitors decide whether to stay or leave in the first 3 seconds And most ecom brands are wasting that precious window with images that are practically invisible on mobile, totally disconnected from their offer, or just plain forgettable. Your landing page is burning through cash every time someone bounces because your hero image missed the mark. I've been obsessed with this thing called "frame line magnetism" lately, and I wish more photographers knew about it. Want to engineer images that actually stop the scroll? Try these three tactics that our top-converting clients swear by: 1: Use frame line magnetism Don't capture everything in your photo. Let elements step outside the frame so the viewer's brain has to fill in the details, subconsciously engaging them to stay a beat longer on your page. 2: Skip the "whole person" approach You don't need to show the entire person.  Position your product in a relatable setting that feels familiar to your target audience. 3: Create curiosity gaps Place your product in unexpected contexts that make visitors pause and explore further. The brands I've worked with that implement these principles see immediate lifts in engagement, all from simply understanding the psychology behind what makes people stop scrolling. The difference between a struggling landing page and one that converts is thoughtful imagery that considers how the human brain actually works.

I was recently having a conversation with a client about their landing page. We had created a killer video for them at MotionCue that sits right at the top. When you scroll down, you see the top features laid out. The problem? The visuals for each feature were just screenshots of the product. Ok, you may ask—what’s wrong with that? Here’s the thing… HOW PEOPLE ACTUALLY READ LANDING PAGES When someone visits your page, in 90% of cases they skim through it. The time and effort you’ve spent perfecting the copy? Making sure every detail is in place? Most of it will be overlooked. What stands out are the VISUALS. And if they aren’t clear, you’re losing the customer. WHY SCREENSHOTS DON’T WORK - There’s too much INFORMATION in a screenshot, and when scaled down to fit the page, it becomes unreadable. - Most products aren’t visually appealing, so using raw screenshots can make the overall design look WEAKER. THE SOLUTION: GIFS A well-designed GIF does two things: - Simplifies each feature and makes it instantly clear. - Looks polished and improves the perceived value of your brand. High-quality visuals don’t just make a page LOOK better—they make it CONVERT better. Curious—have you tested GIFs instead of screenshots on your landing page? Would love to hear what worked for you.