Kohler Co., the 150-year-old bathroom and kitchen fixtures company, and Legrand, a 160-year-old maker of electrical supplies, are overhauling new product design processes to incorporate principles such as longer durability, simpler repair and disassembly, and more recycled content. This takes cross-company collaboration and discipline at the earliest stages of research and development, said sustainability professionals for both companies who spoke recently at #Circularity25, a Trellis Group conference. “The opportunity to influence product attributes happens super early on, and oftentimes it might be before engineers are actually involved,” said Jaden B., senior sustainability analyst at Legrand. Both Legrand and Kohler have had formal programs for reducing emissions from manufacturing and use of their products for some time. In recent months, they have revised those initiatives to include considerations that extend the useful length of time products can be used. Here are four best practices their guidelines have in common: 1. Consider features early in the design process: If suggestions are made too late in development, they’re likely to be rejected and that can be frustrating. 2. Synchronize goals and processes with industry standards: Both companies look to established methodologies from organizations such as the U.S. Green Buildings Council and the International Organization for Standardization, which in March updated foundational guidance for circular product design. 3. Check progress at each design phase: Kohler uses a scorecard to track how proposed designs meet criteria related to circularity and emissions reductions at several stages during the development process. Legrand uses a similar points-based system to gauge success. 4. Take cues from customers: Legrand trains customer-facing employees to probe for information during encounters, and that data is passed along to designers where it can be married with goals. You can read more details here: https://lnkd.in/ewGPCWR8 Ashley Fahey
How Developers Are Addressing Sustainable Projects
Explore top LinkedIn content from expert professionals.
Summary
Developers are taking innovative steps to address sustainability by focusing on creating durable, repairable, and resource-efficient products that reduce environmental impact throughout their lifecycle. This approach includes adopting circular economy principles, prioritizing longevity, and incorporating customer feedback to ensure practical and eco-friendly solutions.
- Design for durability: Create products that last longer by using high-quality materials, improving construction methods, and incorporating features like reparability to extend their lifespan.
- Embrace early planning: Integrate sustainability principles during the initial stages of product design to maximize opportunities for reducing waste, emissions, and inefficiencies.
- Engage with customers: Collect feedback from users to refine products, ensure they meet real-world needs, and promote sustainable practices like repairs and recycling.
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𝙇𝙤𝙣𝙜𝙚𝙫𝙞𝙩𝙮 𝙞𝙨 𝙩𝙝𝙚 𝙣𝙚𝙬 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙙𝙤𝙪𝙗𝙡𝙞𝙣𝙜 𝙩𝙝𝙚 𝙡𝙞𝙛𝙚𝙨𝙥𝙖𝙣 𝙤𝙛 𝙖 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙧𝙚𝙙𝙪𝙘𝙚𝙨 𝙞𝙩𝙨 𝙞𝙢𝙥𝙖𝙘𝙩 𝙗𝙮 50% Last month, a client brought me a set of "eco-friendly" jackets from competitors to analyze. The results were shocking. 6 of them showed critical flaws I could spot in 10 minutes. Weak seam construction, low-grade zippers, fabric that would abrade after a few washes. Here's what I found: Brands are spending millions on recycled materials, carbon-neutral shipping, and biodegradable packaging. But they're skipping the most fundamental test: Will this jacket last more than one season? The math is brutal: A "sustainable" jacket that lasts 8 months creates more environmental impact than a conventional jacket that lasts 5 years. Yet I see brand after brand prioritizing marketing messages over product integrity. 𝗥𝗲𝗮𝗹 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗱𝘂𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆. The most eco-friendly product is the one that never needs replacing. But durability doesn't photograph well for Instagram. It doesn't generate press releases. It's boring. Until your customers start returning products after 3 months. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀: Seams that hold under stress Zippers that work after 1,000 cycles Fabric that doesn't pill after 10 washes Colors that don't fade in UV I've worked with brands that switched focus from "sustainable materials" to "durable construction." Sales increased 24% in the first year. Return rates dropped 50%. Because customers don't care about your recycled polyester if the jacket falls apart. 𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? They're quietly building gear that lasts 10+ years while everyone else is chasing sustainability buzzwords. Your move. What's more important: looking sustainable or being durable? Share your thoughts in the comments, I'd love to hear them. Ready to build products that actually last? gerard@gpsdesignstudio.com
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Product design is becoming a more important exercise for companies to reduce tariff impacts and costs, drive down emissions, and capture revenue upside. A key first step is evaluating the bill of materials and conducting a lifecycle assessment to pinpoint where both tariffs and emissions are highest—from materials to manufacturing, usage, and disposal—allowing for targeted, high-impact changes. Switching to low-carbon or recycled materials, simplifying designs, and sourcing locally can significantly reduce costs and environmental impact. Modular, durable products also support circular economy goals by enabling easier repair, reuse, or recycling. Improving energy efficiency—both in production and during product use—can lower emissions and operating costs, making products more attractive to customers. Technologies like digital modeling and just-in-time production also help reduce waste. To fully realize the commercial potential, companies must clearly communicate sustainability attributes through credible claims, transparent labeling, third-party certifications, and marketing that highlights both environmental and performance benefits. Our research shows that appropriate claims can drive 6 to 25%+ revenue uplift.
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We’re focused on making our products efficient and long-lasting. As designers we prioritize creating solutions with infinite possibilities. From the materials we choose, to the way we ship, to the longevity of our products, it's really about making a complete solution for our customers. Let's look at each stage in a product’s lifecycle: 1. Material Innovation: 100% of our PCs, workstations, displays and original HP toner cartridges use recycled materials that are widely recyclable at end of life, helping create a circular economy from the start. 2. Smarter Shipping: We’re improving logistics to reduce our carbon footprint, by redesigning the products to make packages smaller and lighter. 3. Eco-Friendly Packaging: By the end of 2025, 100% of all PC notebook packaging will be 100% compostable. 4. Customer engagement: We strive to create seamless product experiences by incorporating customer feedback and delivering solutions that meet their needs. 5. Reparability: We’re empowering customers to extend product lifespans with features such as replaceable batteries, keyboards, and upgradable cooling systems, designed for easy servicing. This not only simplifies maintenance but also aligns with the growing Right to Repair movement in Europe and beyond. 6. Second life: We prioritize creating durable products that can be returned, refreshed, and reintroduced into the world. Since 2019, we’ve used over 4 billion pounds of recycled and renewable materials in our products, waste, but we’re not done yet. We’re committed to designing technology that helps the planet, not just our customers, unlocking infinite possibilities for a sustainable future.