Strategies for Monetizing Mobile App Design

I built your ad monetization strategy so you don't have to (for free) ↓ This is one of the top-quality posts I will ever do. Here is one of the top skills I learned this year that can help any app 10X ad revenue stream (no-clickbait). Most app developers lack knowledge of how mobile ad monetization works. They tend to use simple setups and find it hard to scale. Because of this, it is hard to find great content or data related to this out there to learn about it. Nowadays, you can use the AdMob + Firebase (remote config) framework. Instead of running individual ad unit changes on your AdMob dashboards, you can create JSON parameters under Remote Config and run remote experiments to grow your ad revenue while positively impacting retention. The challenge is to build an advanced JSON schema that can support all your needs and allows you to test, manage, and identify all the pieces quickly without requiring developers. The solution is a single parameter that controls your entire ad monetization flow. Let's break it down: 1. User Segments + Segments conditions: Reason: Target different user groups based on behavior, spending, or any other segment-defining metric. Function: Specifies which group of users this part of the configuration applies to. 2. Ad units: Reason: List all the ad units eligible for display for the given user segment. Function: Contains settings for each specific ad unit. Under ad units: ad_unit_id Reason: To identify the ad unit. Function: Specifies the AdMob unit ID. ad_unit_description Reason: To provide context for what kind of ad this is. Function: Describes the ad unit, including type (rewarded, interstitial, etc.) and name. trigger_conditions Reason: To specify when this ad unit should be displayed. Function: Defines events that trigger the ad immediately ("immediate") or pre-conditions that must be met ("pre_conditions"). toggle_ad_unit Reason: To turn the ad unit on or off quickly. Function: A boolean flag to toggle the unit on (true) or off (false). always_on Reason: To specify if this ad should be persistently visible. Function: A boolean flag; true means the ad will be always on, false means it won't. frequency Reason: To control how often the ad is shown. Function: A numerical value indicating the frequency at which the ad should be displayed. is_skippable Reason: To control user experience. Function: A boolean indicating whether the ad can be skipped. 3. Cross-promotion Reason: To promote other apps in your portfolio. Function: Works as a fallback if the main ad units fail to load due to high eCPM or network issues. Each parameter is relevant for granular control over ad serving. Important note: Any mediation effort will be executed under the AdMob mediation interface. I would love to hear expert's opinions on this :) Felix Braberg Božo Janković 🦩 Matej Lancaric Nikola Cavic Levent Barış Renda Sherif Aoun Comment "JSON" for the complete template 😂

Think LEGO is lazy? They repackage & resell the same blocks in different configs. What if your App could do the same? Confused? 🤔 If you're thinking long-term revenue and scalable growth, there’s one strategy often overlooked: White labeling Here’s why it’s brilliant: 1. Instant Revenue, No New Code Instead of endlessly iterating on user growth, you license your app to companies who need your tech but don’t want to build it. They slap their branding on it, and you get paid—often upfront. 2. Business Clients > Casual Users B2B clients value stability and scalability. They’re less price-sensitive and often sign longer contracts. With white labeling, you stop chasing downloads and start landing deals. 3. One Codebase, Many Revenue Streams Imagine your app powering ten different brands in ten different industries. You maintain one product, but earn like you’ve built ten. That’s compound leverage. 4. Market Expansion Without the Cost Want to enter new markets but lack local expertise? Partner with companies who already understand their region. Let them take your tech and localize it under their brand. TL;DR: Stop thinking like an app. Start thinking like infrastructure. White labeling lets your product work harder—for more people, in more places, under more names. 💡 If you’re building something amazing, maybe it’s time to let others sell it for you. Have you considered white labeling your app? Would love to hear your thoughts. 👇

How long are you going to ignore that 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗶𝗻𝗴 𝟵𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘂𝘀𝗲𝗿𝘀? 🤦♂️ The crux of the subscription app model? A "high floor" that leads to only a small percentage of users generating revenue. This is where ad monetization comes in. Here's why it's time to borrow a page from the successful gaming playbook (#growthgems 💎 & charts 📈 in the carousel): 𝟭. 𝗧𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝘁𝗼𝗼 𝗯𝗶𝗴 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲 90%+ of downloads never translate into any dollars, even with a solid and elaborate discount strategy. Want hard numbers on this? Check out the latest State of Subscription Apps 2025 report from RevenueCat. 𝟮. 𝗦𝗼𝗺𝗲 𝗴𝗲𝗼𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗻𝗼𝘁 𝗯𝗶𝗴 𝗼𝗻 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 Your iOS conversion to paid might look great in the US/Europe (although is it ever enough?), but what about in geos like Brazil, Turkey, or India? What about Android ?!? 𝟯. 𝗬𝗼𝘂 𝗰𝗮𝗻 (𝗳𝗶𝗻𝗮𝗹𝗹𝘆) 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗳𝗿𝗲𝗲 𝘂𝘀𝗲𝗿𝗯𝗮𝘀𝗲 Once you’re monetizing non-subscribers, investing effort into a more “complete” experience that forms a habit and keeps them coming back makes sense. 𝗚𝗼𝗼𝗱𝗯𝘆𝗲, 𝘀𝘂𝗯-𝗽𝗮𝗿 𝗳𝗿𝗲𝗲𝗺𝗶𝘂𝗺 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! 𝟰. 𝗬𝗼𝘂’𝗿𝗲 𝗮𝗱𝗱𝗶𝗻𝗴 𝗮 𝗹𝗲𝘃𝗲𝗿 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝘁𝗼 𝗮 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 (𝗼𝗿 𝗜𝗔𝗣𝘀!) Ads don’t only bring ad dollars. With a few clever tactics (related to the annoyance of ads), 𝗮𝗱𝘀 𝗰𝗮𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻! 𝟱. 𝗧𝗮𝗽 𝗶𝗻𝘁𝗼 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗨𝗔 Your current acquisition efforts already bring users that you would monetize through ads, improving unit economics. But we also now have 𝗔𝗱𝗥𝗢𝗔𝗦 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝗻 𝗯𝗼𝘁𝗵 𝗠𝗲𝘁𝗮 (𝗔𝗻𝗱𝗿𝗼𝗶𝗱) 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲. 𝟲. 𝗗𝗲-𝗿𝗶𝘀𝗸 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 The mobile app ecosystem changes fast: ATT (App Tracking Transparency), FTC rules, privacy rules, etc. By not being dependent on a single revenue model, 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗶𝗳𝘁𝘀 𝗮𝗻𝗱 𝗽𝗼𝗹𝗶𝗰𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝘀. As soon as you’re also monetizing with ads, spikes in CPM on the acquisition side are compensated (to some extent) by increases in eCPM on the monetization side. 𝟳. 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗮𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 As apps grow and manage to retain/engage users, they want to monetize ALL eyeballs. Some examples: Disney+, Netflix, LinkedIn, etc. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗴𝗿𝗼𝘄𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗮𝗰𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗱 𝘁𝗼 𝗮𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗽𝗽𝘀/𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗲𝘆 𝘂𝘀𝗲 (streaming, games, news), which normalized the idea of “if I don’t pay, I’ll see ads”. This user acceptance (and even expectation?) is in your favor.