Strategies for Creating a Positive Customer Experience Online

When it comes to social media my goal has always been to focus on my audience and adopt a client-centric mindset. Every post is intended to provide value to you. Every post is designed to help you while I share some stories along the way. Shifting to a client-centric mindset has been the key to my social media growth. And it’s often why others fail to grow. They make their posts all about them or they are boring and provide information that you can easily google. Adopting this mindset is important because it transforms the way you post and ensures your content provides real value to others. Here are some best practices to maintain the client-centric approach on social media: 1. Adopt a Client-Centric Mindset: Focus on what benefits your audience rather than showcasing your achievements. 2. Avoid Self-Promotion: Refrain from posting about awards or personal accolades. If you do post these, tell a story and make it about others. 3. Provide Value: Only share content that is helpful and relevant to your audience. 4. Show Rather Than Tell: Demonstrate your expertise through valuable insights and actionable advice. 5. High-Quality Content: Consistently post well-crafted and informative content. 6. Be Present: Regularly engage with your audience to remain top of mind with them. 7. Ask Key Questions: Before you post, ask yourself, “What's in it for my audience?" and "How can I provide value?" 8. Rethink and Rewrite: If a post doesn't answer these questions, reconsider its value. 9. Reinforce Expertise: Focus on content that highlights your knowledge without directly stating it. 10. Engage and Interact: Actively respond to comments and messages to build stronger relationships. Following these best practices will help you transform your social media presence and effectively engage with your audience. Let me know what you think of these tips in the comments! #linkedinexpert #linkedintips #linkedinmarketing #socialmediamarketing #personalbranding

How to align your social media strategy with business goals: 🧵 Most businesses have pretty much the same goals: • Increase product awareness to get customers • Get more new customers to make more money • Deepen engagement with customers to make more money Line them up with your social media strategy: • Boost impressions → increase awareness • Solve pain points → get more customers • Show product utility → deepen engagement Think about how to drive impressions and engage your followers on social media. Get tactical about how this informs your content: • Boost impressions: Publish zero-click content on social media. Summarize blog posts directly on LinkedIn. Repurpose content into carousels for Instagram. Make sure every social post offers standalone value that doesn't need additional context. • Solve pain points: Zero-click content should solve your potential customers' multiple problems. Example: An email service provider should offer ideas for clickbaity subject lines. Educate your audience on the broader problems you solve, nudging them toward your solution. • Show product utility: Demonstrate how your existing customers can get even more value from your product. Host Office Hours that demo the latest features. Offer a VIP sale to only select customers. For ecommerce, promote complementary products your customers haven't seen yet. Rinse and repeat over and over again. Experiment accordingly. • Just getting started and need an engagement boost? Don't forget to comment on similar brands' or creators' accounts. • Not seeing likes & engagement? Try different hooks, create new designs, consider different publishing times. • Seeing good engagement with certain content types? Try expounding on sticky ideas and turn the content into a series.

A client recently told me, “We’ve always done things this way, but now nothing’s clicking. What changed?” The answer is simple: The market evolved. Customer behaviors shifted. But their strategy didn’t adapt. Once we reevaluated their strategy, we made some key adjustments, and the impact was immediate: engagement spiked by 35%, inbound leads doubled, and they secured their largest deal to date. B2B doesn’t have to be cold or formulaic. Sales and marketing should never feel like a one-sided pitch. They’re about building authentic, human connections. I like to call this the “Connection-Driven Growth Approach.” Here’s how you can apply it: 🔸Listen First, Talk Later • Instead of pushing your message right away, start by listening to what your audience needs and struggles with. • Understand their challenges to craft a solution that resonates. How this helps: Builds trust and helps you tailor your messaging to what actually matters to them. 🔸Be Transparent and Authentic • Show your true values by sharing behind-the-scenes content, and admit when things go wrong. • Let your audience see the human side of your brand—people connect with authenticity. How this helps: Builds rapport and makes your brand more relatable and trustworthy. 🔸Share Stories, Not Just Stats • Use stories that showcase how your product or service makes a real difference in people’s lives. • Focus on the emotional connection your product creates, not just features. How this helps: Makes your brand more memorable and emotionally engaging, fostering a deeper connection. 🔸Engage in Meaningful Conversations • Don’t just broadcast—respond to comments, ask questions, and participate in discussions. • Show genuine interest in your audience’s opinions and experiences. How this helps: Encourages more engagement, builds relationships, and helps turn followers into loyal customers. 🔸Focus on Value, Not Sales • Share helpful tips, educational content, or useful resources before ever trying to sell. • Provide real solutions to your audience’s problems, not just your product. How this helps: Builds trust, adds value to your audience’s lives, and leads to long-term relationships that convert into sales. The truth? Growth doesn’t come from pushing products. It comes from fostering relationships and delivering real value. What’s one way you’re building connections in your marketing right now? Drop a comment! ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.