Tips for Transparent Pricing to Improve Customer Experience

Pricing pages aren’t meant to confuse or impress. They just need to do 3 things: -Build clarity -Build trust -Guide action Here’s how we did that for CRMOne: 1. We reduced decision fatigue Old layout = wall of text + tight columns. New layout = clear hierarchy, visual spacing, easy plan comparison. → The user sees just enough to decide, not drown. 2. We highlighted value without shouting Instead of flashy pricing tricks, we leaned on: -Honest, direct copy -Clean plan comparison -A visual cue for the most popular plan → Subtle, not pushy. 3. We aligned expectations upfront No hidden fees. No cluttered tables. We organized everything by real user priorities. → Confusion down. Confidence up. The result? 📈 15% increase in sign-ups 📉 20% drop in bounce rate ✅ A smoother, more intuitive experience overall Because good UX isn’t about looking fancy. It’s about helping people choose. If your product feels “off” but you can’t tell why, happy to take a look. #SaaSDesign #PricingUX #UIUX #UXTips #ConversionDesign #DesignMatters #Founders #SaaSMarketing #16Pixel

Being a service provider, especially in the 3PL and logistics industry, isn't always a smooth sail under sunny skies. There are challenging situations that I believe many of us in the business community have faced at some point. I've been thinking about a solid problem; navigating customer expectations and pricing clarity. Couple of days ago, I met a potential customer expressed dissatisfaction, stating that their current 3PL pricing structure wasn't explained clearly, leading to a misunderstanding on their part. And now, they are planning to change their 3PL. Pricing clarity is not just about numbers; it's about trust, transparency, and customer satisfaction. It's crucial for us, as service providers, to ensure that our clients fully understand what they are paying for and why. A misunderstanding in pricing can not only affect a single transaction but can also impact long-term customer relationships and brand reputation. I am trying to ensure our pricing is communicated clearly by 🎯 being always be upfront about costs, fees, and any potential additional charges, including detailed breakdowns in quotes and invoices. 🎯 simplifying the structure, ensuring that the pricing structure is as simple and straightforward as possible. 🎯 getting verbal and written confirmation. What strategies do you implement to avoid such misunderstandings? If faced with a similar situation, how do you handle customer complaints regarding pricing? #CustomerSatisfaction #PricingStrategy #BusinessCommunication #LinkedIn #networking #3pl #fulfillment #logistics

Brene Brown, as usual puts it very well. Clear is kind. Unclear is unkind. ☀ In #customerexperience, clear builds trust. 🌥 Unclear erodes trust. For #CX, clarity is a billion-dollar, trust-building superpower. 📊 There’s data to prove this that clear language makes customers more likely to trust a brand, more likely to buy from it, stay loyal, and recommend it. ⚖ Clear language is a choice. Sadly a choice that not enough companies make. That’s a mistake. Telling prospective customers whether you’re the right choice for them makes it easy for them to select you, or to move on to another provider. For those customers you turn away with clear explanations of who you’re for, and, by extension who you’re not for, you’ve just avoided getting a bad-fit customer. Sure, you win their business the first time, but you likely won’t keep it. And you may have to issue a refund or provide costly service to them to address their disappointment. Not worth it. Use plain language that customers will understand. Write as if you’re human. 🚫 No Jargon 🚫 No legalese 🚫 No euphemism 🚫 No passive voice These are the four markers of bad writing, unclear writing, and it should be removed from your all of your communications with customers – site, app, email, etc. Clear is kind. Kind creates trust. 🤝 Trust is at the heart of strong, long customer relationships. 

I think the 3PL market is saturated… With great operators. 𝐓𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 *𝐧𝐞𝐞𝐝𝐬* 𝐭𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐟𝐢𝐫𝐬𝐭 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭 𝐭𝐨 𝐟𝐢𝐧𝐚𝐥 𝐜𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠. I’ve had eyes on a little more than 10,000 proposals in the last year, so I’ve started to notice a few trends emerging from 3PLs that are winning more. Here’s what constitutes the perfect pitch: ✅ 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐅𝐢𝐫𝐬𝐭 𝐓𝐨𝐮𝐜𝐡 𝐏𝐨𝐢𝐧𝐭 - your sales rep should respond and look to get on a call within 24 hours of initial outreach. In general, your team should aim to respond to prospect emails within 1 day. At a minimum, if you can’t answer the question right away, at least acknowledge receipt. ✅ 𝐂𝐫𝐨𝐬𝐬-𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 - Sales and / or marketing lead the initial communications, then bring in your ops team to address pain points sales uncovered & SLAs, then finish with an executive presence to show the prospect they are going to be prioritized. ✅ 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 - I know… *yawn*... everyone says this. But what is truly transparent pricing? In my opinion, a transparent rate sheet should include every potential billable line item, carrier cost estimates, packaging estimates and pro-forma the total cost of fulfillment at current volumes. Bonus points if your rate sheet is dynamic formulas. ✅ 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 - You need to offer to put the prospect in touch with at least two brands that have a similar 1) product category, 2) volume amount, or 3) service requirement. Allowing the prospect to speak to current or previous clients that had similar issues is often the final touchpoint a brand will ask. When you start your sales cycle, it’s best to have some clients at the ready who you can refer the prospect to when timing is right. Here are a few 3PLs I notice excelling in these categories, and the individuals spearheading these efforts: 📦 Responsiveness 👉 Drew Horner and the team at Deliverzen are quick with the comms 📦 Cross-Department Presence 👉 Peter Hillowe and the team at Manifest.eco are masters at this! 📦 Transparent Pricing 👉 No one does it better than Paul Jarrett and Bulu. I know it’s been a deciding factor on multiple deals we’ve won with them 📦 Relevant Referrals 👉 Traci Patterson @ Selery Fulfillment, Inc. and Elor Kahalany @ Logystico always have a perfect client for the prospect to speak to