How to Improve User Retention with Interactive Marketing

Two simple but impactful wins for your website. ➡️ Show, or better yet, interact with the product and let your prospect book a call immediately when they are ready. Two common things I often recommend to increase your website pipeline that often get INSTANT objections. The objections are all internal issues. My response, "That's an internal issue. Let's align with the right people and start moving the number." Sometimes you just need to remind people who owns the number and we're all matching to move it together! Next, I use data to show them the potential impact. I pull previous results we've seen but I also reference external benchmarks. 1. Calendar booking to increase conversion rate. Chili Piper just launched a great benchmark report. "86.97% of form submissions are from qualified customers. And 65.09% of those qualified prospects are booking time with sales. Pretty good compared to the baseline of 30-40%" I model this out using their data and show them how this increase can impact revenue. 2. Let people see and interact with your product BEFORE they talk to sales. The best way for your buyer experience is to do an interactive tour. "Interactive tours have 2.5x CTR when compared to videos" Source: Navattic State of the Interactive Product Demo 2024 Video is still a win in my book but it's a half step. If you are serious, take the full step. These benchmarks help show what can be possible based on what others are doing. Model it out for yourself and input your adjustments based on your business but TAKE ACTION. P.S. Not a sponsored post. #gtmstrategy #websiteoptimization #productdemo

Diving into the world of Email Marketing can be scary, but let's demystify it with a deep dive into the email marketing FUNNEL. Whether you're starting out or just need a refresher as a DTC Owner, here’s your guide: 1. Awareness: - The Intro: Your potential customer has just given you the golden ticket - their email. A warm welcome email can set the tone. Introduce them to your brand ethos, mission, and values. Maybe even throw in a fun fact or two about your journey! 2. Consideration: - Content is King: Regular newsletters with quality content can position you as an expert in your niche. This is also a great time to share user-generated content, like reviews or photos, to further build trust. - Engagement Boosters: Interactive content like quizzes or polls can keep your audience engaged and curious about your offerings. 3. Decision: - Personal Touch: Segmenting your email list can be a game-changer. Personalized product recommendations or services can make your potential customer feel valued and understood. - Incentive Drive: Limited-time offers, discounts, or even a bundle deal can be the nudge they need to make that purchase. 4. Action: -Gratitude Galore: A heartfelt thank you note can go a long way. Let them know how their purchase has made a difference. - Feedback Loop: Quick surveys can provide valuable insights into their buying experience and areas of potential improvement for you. 5. Retention: Loyalty Programs: Reward your long-term subscribers or frequent buyers with exclusive content, early access sales, or loyalty points. Stay Relevant: Regular check-ins, updates about upcoming products or services, or even behind-the-scenes glimpses can keep the bond strong. Navigating the Email Funnel is all about authentic relationship building. Aim to add value, understand your audience's needs, and communicate genuinely. If you or someone you know needs help with email marketing then visit my website and book a call! #DigitalMarketing #MarketingTips #EngagementStrategy

I just found the exact moment customers decide to buy again vs. disappear forever. It's not when you think. After years building retention strategies, I thought I knew the key touchpoints: → Purchase confirmations → Shipping updates → First unboxing experience Standard retention playbook stuff. Then, a brand I work with ran customer data through Triple Whale's Moby AI. It completely flipped my assumptions. Moby analyzed 12 months of customer behavior. What it found shocked me. The decision point isn't in the first 30 days. It's not even in the first purchase experience. It happens at day 47. During the second browse session. Before they even add to cart again. Here's what Moby spotted: → Customers who browse NEW categories (not their original purchase) within 45-50 days = 89% repeat buyer rate → Those who browse the SAME category = Only 23% repeat buyer rate This pattern was invisible to us. We were optimizing the wrong moments. While we focused on post-purchase flows, the real retention lever was curiosity-driven browsing seven weeks later. The results: → Testing retention campaigns based on cross-category browsing → 34% higher repeat purchase rates so far Moby isn't just analyzing data. It's trained on $55B+ in ecommerce behavior patterns. It sees connections humans miss. Shopify invested $25M+ in Triple Whale because this level of insight changes everything. Retention isn't about perfect onboarding anymore. It's about understanding the invisible moments that predict lifetime value. And most of us are optimizing the wrong moments. Comment "MOBY" and I'll share the agent library that's changing how brands are thinking about customer retention. Check it out: https://bit.ly/4nJ3Axs #TWPartner