How to Improve Search Engine Experience

↓ Google shared new guidance for site owners, publishers, and creators on how to perform well in its AI search experiences: ✅ Create unique, valuable content for people Focus on content that fulfills users' needs—not commodity content. This applies to both AI and classic blue link results. ✅ Provide a great page experience Make sure your pages load fast, are easy to navigate, and clearly display the main content. ✅ Ensure Google can access your content Check that your pages return a 200 status, aren’t blocked by robots.txt, and are indexable. ✅ Use preview controls to manage visibility Use tags like nosnippet, max-snippet, and noindex to control what appears in AI experiences. ✅ Match structured data to visible content Only include structured data that reflects what’s actually on the page—and validate your markup. ✅ Support multimodal search Include high-quality images and videos on your pages. Keep your Merchant Center and Business Profile updated. ✅ Focus on visit quality, not just clicks AI Overviews often send more engaged visitors. Measure success with metrics beyond click volume. ✅ Search keeps evolving AI Overviews and AI Mode are part of a larger shift. People are asking deeper, more specific questions and engaging more with results. Full details → https://lnkd.in/dZKSWz7K Would you add any other details based on your SEO experience? #SEO #GoogleSearch #AIOverviews #AIMode #SearchTips #ContentStrategy #TechnicalSEO #StructuredData #PageExperience

“Answer engines” are redefining how people search. AI-based search queries are longer, more specific, and much more conversational. Instead of “best plush toy,” users now ask questions like, “Where can I find a hand-stitched plush puppy with premium stuffing that doesn’t fall apart?” We’ve also seen these question queries create feedback loops: a user asks a question, sees an answer, and then fires off a follow-up. How does this change our search optimization? The traditional search funnel is becoming a conversation, but the journey remains the same. Hence, I think we can use the same model as our topical SEO strategy, with these changes: * Keywords → Questions * Topics (i.e., keyword clusters) → Question Clusters * Keyword Variants → Question Variants * Subtopics → Question Refinements (these go inside the content) The process also remains similar to topical SEO: 1/ Think in question clusters: Topical SEO is the go-to strategy for addressing question variants with the same user intent. These variants are growing in number; strategically covering them in your content can address user intent more effectively. 2/ Understand user intent by analyzing subtopics: Analyze how responses to questions are structured to identify the subtopics that make up user intent. You’ll likely see these appear as follow-up questions. 3/ Match and improve: Add depth and comprehensive answers. Including your unique angle (i.e., information gain) can help you outrank competitors and get cited more often.

22% of searches return zero results. For every failed search, 80% of potential customers disappear forever. That means one in five of your customer searches delivers nothing. Google's own research shows 85% of searches don't return what users are looking for. And when this happens, another 80% of those frustrated searchers will abandon your site entirely. Yet, search optimization remains one of the most overlooked conversion opportunities. Our work with enterprise clients reveals three key improvements that can dramatically increase revenue: 1️⃣ Add auto-suggestions that anticipate what customers are typing. 2️⃣ Implement spelling correction to catch typos, especially on mobile devices. 3️⃣ Always return results, even for misspelled or unusual searches. One client saw a 15% increase in page views after improving their search algorithm to return product results without requiring exact matches. Another experienced a 4.5% uplift in mobile conversion rate after implementing typo correction. These aren't complex AI innovations. They're fundamental optimizations most companies miss. If you're not actively testing and improving your site search, you're leaving substantial revenue on the table. Is your site search driving away potential customers? Implement just these 3 key improvements and your conversion rates will thank you.