How to Improve Enterprise Buying Experiences

What if your biggest competitive advantage is hiding in plain sight in your competitors' customer complaints? While most B2B executives chase the latest growth tactics, strategic leaders are systematically mining competitor trust gaps to win enterprise deals. In today's procurement environment, trust isn't just a vendor evaluation criterion—it's become the decisive factor in contract decisions worth millions. The reality of enterprise buying is stark: procurement teams have stopped believing vendor promises. They demand transparency in pricing models, proof of service delivery capabilities, and verification of product claims. Most vendors fake this transparency with polished sales decks and case study theater. The winners convert their competitors' credibility deficits into contract wins. Here's how B2B growth leaders are operationalizing trust to capture enterprise market share: Audit Competitor Credibility Gaps. Deploy systematic analysis of competitor RFP losses, customer churn patterns, and service delivery failures. Every trust breakdown in their client base represents a qualified prospect for your pipeline. Engineer transparency into your sales process. Move beyond vendor presentations. Provide independent verification of ROI claims. Offer transparent pricing with no hidden implementation costs. Make radical honesty your competitive differentiation in the procurement process. Align revenue operations around building trust. Tie sales comp, customer success KPIs, and product delivery SLAs directly to trust-building behaviors. When trust becomes measurable in your CRM and tied to quota attainment, it becomes operationalized. Build enterprise trust intelligence. Create account-level dashboards tracking trust indicators across your target prospect base. Monitor competitor service failures, contract disputes, and client satisfaction scores to time your outreach perfectly. The enterprise opportunity is massive: procurement teams are actively seeking vendors they can trust with mission-critical initiatives. While competitors struggle with credibility issues, you capture their displaced enterprise accounts. Ready to transform competitor weaknesses into enterprise wins? Start with a systematic audit of trust vulnerabilities among your top 50 target accounts. The pipeline impact could be transformational. Read more: https://lnkd.in/eRV9sWAK __________ For more on growth and building trust, check out my previous posts. Join me on my journey, and let's build a more trustworthy world together. Christine Alemany #Fintech #Strategy #Growth

"We've been working this deal for 8 months and it just went dark." (Ouch!) Last week, I had three different sales leaders tell me versions of this same story. Big enterprise deals that seemed "sure things" suddenly stalling or disappearing completely. Here's what's really happening: You're selling like it's 2015, but buyers have fundamentally changed how they make decisions. Seriously, the old playbook is dead: → Build relationship with one champion → Demo your product extensively → Negotiate on price to close → Wait for their "decision timeline" Why this fails in modern enterprise selling? #1 Committee-based buying Average enterprise deal now involves 6-8 decision makers. Your single champion can't drive consensus alone, no matter how much they love your solution. #2 Risk-averse buyers Post-2008, post-COVID, buyers are terrified of making bad decisions. They'd rather stick with status quo than risk their careers on your "game-changing" solution. #3 Budget complexity Money exists, but it's trapped across departments. Your champion in IT loves you, but the budget owner in Finance has different priorities. Here’s how elite enterprise sellers win these days: A. Multi-thread from Day One Map the entire buying committee before you pitch anything. Identify the economic buyer, technical evaluator, user champions, and potential blockers. Build relationships with each. B. Sell business outcomes, not features Stop talking about what your product does. Start quantifying the business impact of not solving their problem. Make the cost of inaction higher than the risk of action. C. De-risk the decision Provide case studies from similar companies. Offer pilot programs. Create implementation roadmaps. Give them ammunition to defend the decision internally. D. Control the process Don't ask "What's your timeline?" Tell them "Based on your goals, here's the optimal implementation schedule." You drive urgency, they don't. Here’s a real life example: One client was stuck on a $400K deal for 6 months. We mapped 8 stakeholders they'd never engaged. Built business cases for each department. Deal closed in 45 days at $650K. The difference? They stopped selling a product and started orchestrating a business transformation. Enterprise deals aren't won in demo rooms. They're won in boardrooms, budget meetings, and implementation planning sessions. Sales leaders, how are you implementing this across ALL your reps? Want to talk about how we could help? Go here: https://lnkd.in/ghh8VCaf

Last month, we won a deal at $120K when our closest competitor quoted $31K. Here are the 3 strategies we use to win 90% of our head-to-head deals in enterprise (even when we're 4x the cost): 1. Make Discovery Valuable for the Prospect Most discovery calls are filled with endless checklist questions that only benefit the vendor. Discovery should be buyer-focused and help the prospect to understand if you are a good fit for THEM. Questions should only be asked if the answer helps you provide value to them. Good discovery is literally a differentiator because most AEs run through a checklist given to them by leadership. The questions all benefit the seller, not the buyer. If you truly understand the prospect’s problem and have enough market/product knowledge to get them to their solution, you’re already ahead of 95% of sellers. In this deal, the prospect literally said “Oh my god. Vendor X just kept asking questions and we couldn’t get a glimpse of the product. They didn’t understand our problem and were more worried about our timeline and if we had budget. I feel like you all truly understood our problem and were helping us solve it as if you were a part of our team.” Don’t be the sales rep that prospects hate because you waste their time on calls. The bar is insanely low here. 2. Secure Executive Buy-In Early and Build Multiple Champions From the start, we involved key stakeholders from four different teams and their CMO. I was close with everyone, was on text with 4 people (including procurement), and had separate Slack threads with different teams who were involved. To the point where we felt like friends and conversations were casual and enjoyable. Everyone was bought in except one person. But all the champions let me know this, what the concerns were, and we worked together to get them on board because we all had a common goal. This could easily been blocked behind the scenes if this was not the case. 3. Show them what it is like to work with your team BEFORE the Contract is Signed The prospect mentioned that they learned a lot during the sales process. They refined some of their processes even before the contract was signed. We helped them understand what was possible with the product and helped them with strategies that improved their processes whether they went with us or not. We brainstormed ideas, experiments, and growth channels. They knew partnering with us meant not only a premium tool, but a premium team that was fully invested in their success. They kept having us meet more and more people on the team to talk through ideas, which also built stronger and stronger consensus. TAKEAWAY: DO NOT COMPETE ON PRICE. It will only get you so far. Price, free trial, POC, etc. are not real differentiators for enterprise. Differentiate in product, support, sales process, speed of innovation, level of partnership and UX. Not in price. What are the best strategies you’ve seen success with in enterprise?

You probably have more customer info than ever.⁣ So why can’t your team answer basic questions or make confident decisions?⁣ It’s because data lives in separate systems. Align your tools, insights & the people serving customers.⁣ ⁣ Here’s what that disconnect looks like every day:⁣ ✓ The agent answering the call can’t see the customer’s last chat.⁣ ✓ The supervisor reviewing performance can’t trace a customer issue from beginning to end.⁣ ✓ And service teams are expected to deliver great experiences without knowing what’s already been said or promised.⁣ ⁣ The path forward isn’t more tools.⁣ It’s fewer, smarter ones that are connected and accessible.⁣ ⁣ ❶ Start by mapping one customer journey with your cross-functional teams at the same table (in person if possible).⁣ ⁣ ❷ Identify where handoffs happen, where data gets lost, and where communication breaks — both internally and with the customer.⁣ ⁣ ❸ Then rebuild your systems so the right people have the right context at the right moment — without logging into five platforms or asking the customer to explain again.⁣ ⁣ That’s how you create Emotional Highs™:⁣ Not surface-level satisfaction, but a meaningful emotional lift that makes people stay, return, promote, and forgive when mistakes happen.⁣ ⁣ Loyalty isn’t driven by your tech stack.⁣ It comes from how people FEEL when every interaction is easy, efficient, and clearly built around their needs.⁣ Yes — feel. As in emotions. The thing that’s always driven buying decisions, even if companies pretend otherwise.⁣ ⁣ This isn’t a tech upgrade.⁣ It’s experience transformation.⁣ And it’s how you compete and win in today’s market.⁣ ⁣ Are YOU #DoingCXRight®?⁣ Need help with ❶ ❷❸ above? Message me. ⁣ 👉 Share + comment if you found this helpful so others can benefit.⁣ ⁣ #CX #TheFormula #Nextiva #CustomerExperience #CustomerService⁣