Ways To Create Engaging Email Campaigns For Shoppers

An ecommerce company recently approached my team to do an email audit as they were facing challenges with low open and click-through rates. After analyzing their email account, here are our main recommendations to revive their email marketing channel: 1. Strategic Email Segmentation: Currently, your emails lack personal relevance due to a one-size-fits-all approach. This is a crucial area to address. Action Plan: Implement segmentation based on purchase history, engagement levels, browsing behavior, and demographic information. 2. Personalized Content Creation: Generic content won't cut it. Your audience needs to feel that each email is crafted for them. Action Plan: Develop emails specifically tailored to the different segments. This includes curated product recommendations, personalized offers, and content that aligns with their interests. 3. Subject Line A/B Testing: Your current subject lines aren't doing their job. You need to be implementing ongoing A/B subject line tests, as this is low-hanging fruit to improve your open rates. Action Plan: Regularly test different subject line styles and formats to identify what resonates best with each segment. Keep track of the metrics to inform future campaigns. 4. Mobile Optimization: A significant portion of your audience reads emails on mobile devices. Neglecting this is causing a decrease in your email engagement rates. Action Plan: Ensure all emails are responsive and visually appealing on various screen sizes. Test your emails on multiple devices before sending them out. Additional Campaign Strategies We Recommend: - Launch a Monthly Newsletter: This should include new arrivals, style guides, and user-generated content. It’s an excellent way to keep your brand in the minds of your customers. - Seasonal Campaign Integration: Tailor your campaigns to align with holidays and seasons. This approach can significantly boost engagement and sales during key periods. - Re-Engagement Campaigns: Specifically target subscribers who haven't interacted with your brand recently. Offer them unique incentives to rekindle their interest. Next steps: 1. If you found this helpful, please leave a comment and let me know. 2. If you own/run/work at an Ecommerce company doing at least $1 million in annual revenue, message me so my team can audit your email channel to see if there's a good fit for working together.

Your customers have 1474 unread emails right now. But sure, you can keep believing that your email is really getting “read”. Most customer emails suck. Here's the uncomfortable truth: Customers don't want to build a relationship with your company. They want to build a relationship with your team. And your customer emails are failing at this most basic mission. Here are 5 ways to immediately improve your customer emails: 1. Kill the corporate templates Those beautiful HTML templates with your perfect branding? They're screaming "MARKETING EMAIL" and training customers to ignore you. Simple text-based emails from a real person get 2-3x more responses. Save the design work for your website. 2. Abandon the donotreply@ address When you send from donotreply@company.com, you're literally telling customers "We don't want to hear from you." Send from a real human's email address that accepts replies. Yes, it creates more work. That's the point. 3. Fight for attention with personality Your customer's inbox is a battlefield of corporate monotony. Would YOU be excited to open your own emails? Include an unexpected GIF. Reference something timely. Show you're a human writing to a human. 4. Write like you actually talk Record yourself explaining something to a customer. Then transcribe it. That's how your emails should sound. Professional doesn't mean robotic. Your legal team might not love it, but your customers will. 5. Make CTAs about THEIR goals, not yours "Click here to complete your onboarding" is about YOUR process. "Take 3 minutes to unlock [specific outcome they care about]" is about THEIR success. Every CTA should connect directly to a customer outcome, not your internal checklist. These aren't just "best practices" - they're survival tactics in an era where the average person receives 120+ emails daily and your competitors are a click away. What's one change you've made to your customer emails that dramatically improved engagement?

I have friends who charge $5k+ per month for email marketing. Today, I'm gonna give you their top secrets for free. Here are 10 of them: 1. Your popup isn't converting because nobody wants what you're offering. Stop asking for emails in exchange for "exclusive updates." Offer something valuable - a discount, free shipping, or a digital guide they actually want. 2. Most brands blast their entire email list and wonder why they end up in spam. Segment your list and only email engaged subscribers. Your deliverability will thank you, and so will your revenue. 3. Your abandoned cart emails are probably boring AF. Don't just remind them about their cart - address why they didn't buy. Include reviews, highlight your return policy, or showcase the product in action. 4. Everyone obsesses over subject lines, but your "From Name" matters more. People open emails from people, not brands. Test using a founder's name or "Sarah from [Brand Name]" instead of just your company name. 5. Stop setting up 14 different email flows for every possible scenario. Focus on the essentials first: Welcome, Abandoned Cart, Post-Purchase, and Browse Abandonment. Get these right before you get fancy. 6. Your emails should be scannable in 5 seconds. Use short paragraphs, bullet points, emojis, and plenty of white space. Nobody's reading your novel-length product descriptions. 7. Don't hide your unsubscribe link or make it hard to find. Google's new requirements demand it, and frustrated subscribers will mark you as spam instead of unsubscribing properly. 8. Include customer photos and reviews in your emails, not just professional product shots. Real people using your products builds way more trust than your staged photography. 9. Send a customer survey asking "How did you hear about us?" to every new buyer. This data is pure gold for understanding which channels actually drive customers (not just clicks). 10. Test your emails across different devices and email providers before hitting send. What looks perfect in Gmail might be broken in Outlook. Always send test emails to yourself first. The key to effective email marketing is about starting with the basics and testing everything. The brands making serious money from email aren't doing anything magical - they're just doing the fundamentals really, really well.