Importance Of Load Times In Customer Experience

The faster your main content appears, the better your site performs. And LCP (Largest Contentful Paint) is how Google tracks loading speed. It directly affects user experience, engagement, and even search rankings—because a slow-loading page can drive visitors away before they even see your content. Why LCP Matters for SEO: 1️⃣ Ranking Factor: Google prioritizes fast-loading sites in search results. If your LCP is slow, your rankings can take a hit. 2️⃣ User Experience: A page that loads sluggishly increases bounce rates. Users expect content to appear almost instantly. 3️⃣ Conversions & Revenue: Faster load times lead to higher engagement, lower abandonment rates, and ultimately, more conversions. How to Improve Your LCP Score: ✅ Optimize images: Compress and serve them in next-gen formats (WebP, AVIF). ✅ Use a Content Delivery Network (CDN): Deliver assets faster based on user location. ✅ Minimize render-blocking resources: Prioritize critical CSS and defer non-essential scripts. ✅ Implement lazy loading: Load images only when they’re needed. ✅ Upgrade hosting & server performance: A faster backend means a quicker frontend. Google recommends keeping LCP under 2.5 seconds for a great user experience. How does your site measure up?

🚨 Founders, PMs & Marketers Reminder: if you're focused on CAC, creatives, and funnels, but ignoring site/app performance, you're paying for it but you just don't know it. 🧨 Speed is still the silent killer of conversion. Some 2025 data: ⚡️ 63% of users bounce if a page takes over 4 seconds to load (Portent, 2025) 📱 A 1 second improvement on mobile drives a 3% lift in conversions (Google/SOASTA) 💸 Sites that load in 1 second convert up to 5x better than those that load in 10 (Deloitte Digital) If your checkout is 2 to 3 seconds and your competitor’s is sub-1, you're losing customers before they even click. 📊 Where things stand in 2025 Site/App performance is no longer just a dev concern. It’s a growth lever. Reducing mobile load time by just 1 second boosts conversions by nearly 6% and cuts bounce by 9% (Deloitte Digital, 2025 update) Even a 1 second delay can cause a 7% drop in conversions (Think with Google) Google still recommends a 2–3 second load time for best-in-class e-commerce performance 🛒 Checkout friction still hurts Cart abandonment is stuck around 70% and checkout lag is a major factor (Baymard Institute) BigCommerce data shows frictionless flows meaningfully improve conversion Click-to-Pay has been shown to shave 20 seconds off the process, cut fraud by 91%, and lift conversion by around 10% ([Business Insider, 2025]) 💬 What I keep seeing Plenty of teams are sitting on 2 to 3 second load times in the most critical funnel points—checkout, onboarding, trial setup. It feels fast enough, but it’s driving up CAC and suppressing conversion. In some cases, cleaning up performance delivered a better CAC drop than any new campaign. 🔧 Where to look right now 📏 Audit your load times on mobile and desktop 📉 Clean up image weight, unused JS, API delays 📈 Run a correlation between load speed, conversion, and CAC—you’ll likely be surprised 💡 Bottom line Speed still converts. If your CAC is creeping and everything else looks solid, your load time might be the leak. Sometimes the fix isn’t another ad. It’s shaving a few hundred milliseconds off your flow.

Your website is losing conversions every extra second. Here's how we cut 2.2s in 30 minutes. Last week, a client's Webflow site was hemorrhaging potential customers. Load time: 3.8 seconds. Conversion rate: struggling. The 5 speed fixes that changed everything: 1. Image compression revolution → Converted all images to .avif format → Reduced file sizes by 78% without quality loss → Pro tip: Use Webflow's built-in compression 2. Lazy loading implementation → Prioritized hero section loading → Deferred non-critical images below the fold → Result: 40% faster perceived load time 3. Critical CSS cleanup → Removed unused classes (found 23% were redundant) → Eliminated render-blocking resources → Streamlined component styles 4. Clean class architecture → Consolidated duplicate styles into global classes → Better maintainability as a bonus → Reduced CSS bloat by 35% 5. Async script optimization → Moved non-essential scripts to load after page render → No more JavaScript blocking the critical path → Implemented proper script prioritization The results? • Load time: 3.8s → 1.6s (2.2s improvement) • Bounce rate: -28% • Conversion rate: +43% • Client happiness: through the roof Want my 10-point speed audit checklist? Comment "SPEED" and I'll share it. Your website visitors decide in 3 seconds whether to stay or leave. Make those seconds count. PS: If your site takes more than 3 seconds to load, we should probably talk. ___ Follow my dev journey 👉 Sebastian Bimbi 🧩 ___ #webflow #nocode #loadtime

Every extra second your website takes to load makes you lose hundreds of visitors. Here’s how to fix that → Heavy images, videos, and audio files are often the biggest culprits behind slow load times. More data transfer means higher energy consumption and a poor user experience. The good news is that you can speed up your site while also reducing its carbon footprint. - Heavy media files = longer load times - More data transfer = higher energy consumption - Poor optimization = bad user experience The solution being Low-impact media optimization - Reduce file sizes → Compress images and videos without losing quality - Use responsive images → Serve different sizes based on the user’s device - Choose modern formats → WebP>PNGs for images and AV1 >MP4 for videos - Implement lazy loading → Load media only when needed for faster pages - Leverage CDNs → Deliver media from servers closest to your users Here are a few benchmarks for media optimization: 1. Images Icons: under 10KB Standard images: 50-200KB High-resolution images: 200-500KB 2.Videos Short clips: 1-5MB Standard videos: 5-50MB High-resolution: 50-100MB or more 3.Audio Short clips: under 1MB Standard audio: 1-5MB Long tracks: 5-10MB Some tools to measure and improve performance - Website Carbon Calculator → Check your site’s CO2 footprint - Google Lighthouse → Optimize load times and energy efficiency - Green Web Foundation → See if your hosting runs on renewable energy - EcoGrader → Get sustainability insights and action steps Optimizing media isn’t just about sustainability—it’s about keeping users on your site. Faster load times mean lower bounce rates, better engagement, and improved performance. ↻ Repost to share it with someone who needs to see this

What if I told you getting users to stay on your website isn’t just about design? It’s about website performance 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁: 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗨𝘀𝗲𝗿 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 When users scroll or click quickly, it can overwhelm the site. I used a technique called “debouncing” to handle scroll events without affecting performance. 𝗖𝗹𝗲𝗮𝗻 𝗨𝗽 𝘁𝗵𝗲 𝗖𝗼𝗱𝗲 Most developers forget about unused code sitting in their projects. I used tree-shaking to remove all unnecessary code—saving over 200 KB of file size. 𝗧𝘆𝗽𝗲𝗦𝗰𝗿𝗶𝗽𝘁 𝗦𝘁𝗿𝗶𝗰𝘁 𝗠𝗼𝗱𝗲 Many skip this step to save time. I enabled strict mode in TypeScript, which caught multiple bugs even before the code was live. 𝗕𝗿𝗲𝗮𝗸 𝗜𝘁 𝗗𝗼𝘄𝗻 Instead of loading the whole site at once, I broke it into smaller parts (code-splitting). Only the required pieces load, which cut the page load time in half. 𝗟𝗮𝘇𝘆 𝗟𝗼𝗮𝗱 𝗳𝗼𝗿 𝗕𝗲𝘁𝘁𝗲𝗿 𝗦𝗽𝗲𝗲𝗱 Most developers only lazy-load images, but I also applied it to heavy components. This made the site responsive even with slower internet. On a project for a real estate website, I noticed something most developers ignore: The site was loading every 𝘀𝗶𝗻𝗴𝗹𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲, even for users who didn’t need them. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱: I split the code into smaller pieces, so users only loaded what they needed. Enabled lazy-loading for the property search filters (which took up a lot of resources). Removed unused components using tree-shaking, cutting the 𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 𝗯𝘂𝗻𝗱𝗹𝗲 𝗯𝘆 𝟯𝟬%. Used TypeScript to enforce stricter checks, avoiding runtime crashes users were previously experiencing. 𝗥𝗲𝘀𝘂𝗹𝘁? Load time improved by 60%. Website performance increased by 40%. And the client noticed a significant increase in inquiries. Want to know more? Which of these techniques are you using in your projects? Let me know in the comments! #ai #website #tech #performance #growth

🚀 For a 123-year-old company, https://www.mcmaster.com boasts one of the fastest e-commerce websites I can remember using! Check out how they achieve blazing speeds **Highlights** 🚀 Fast Performance: McMaster-Carr’s website feels fast despite its old design. 💻 Server Rendering: The site uses server-rendered HTML instead of JavaScript frameworks. 🔄 Prefetching: HTML prefetching enhances navigation speed when hovering over links. ⚡ Caching Techniques: Aggressive caching strategies are employed for optimal performance. 🖼️ Image Optimization: Fixed dimensions and sprite techniques reduce image loading times. 📏 Critical CSS: CSS is loaded inline to avoid rendering delays and jank. 📉 Minimal JavaScript: Only necessary JavaScript is loaded per page, ensuring efficiency. **Key Insights** 🏎️ Speed Over Aesthetics: Despite its classic look, McMaster-Carr prioritizes speed through advanced web techniques, showing that design doesn’t have to compromise performance. 🌐 Server-Side Efficiency: By rendering HTML on the server, the site avoids heavy client-side frameworks, allowing for much faster load times, as browsers excel at rendering HTML. 🔍 User Experience Focus: The site’s prefetching of HTML ensures users experience seamless navigation, anticipating their next moves and loading pages before they’re even clicked. 🔄 Smart Caching: Using CDNs and service workers, McMaster-Carr optimizes cache management, ensuring quicker access to frequently visited pages and resources. 📐 Image Loading Strategy: Utilizing fixed dimensions and image sprites minimizes layout shifts and reduces the number of server requests, enhancing the viewing experience. 🎨 Critical CSS Implementation: Loading CSS in the head improves rendering performance, as the browser applies styles immediately, preventing visual jank during loading. 📦 Targeted JavaScript Use: Loading only essential JavaScript per page minimizes unnecessary bloat, allowing the site to remain responsive and fast, even with older technologies. Which of these strategies can you use in 2024?

Slow websites kill conversions. Not long ago, a brand came to us struggling. Their traffic was strong, but sales were stagnant. Customers were abandoning their carts, bounce rates were high, and revenue wasn’t where it should be. The culprit? A slow-loading website. Every extra second it took for their pages to load was costing them potential sales. The reality is that online shoppers have little patience. Studies show that even a 1-second delay can cause a 7% drop in conversions. If your checkout process lags, customers will leave. If your product pages take too long to load, they’ll go to a competitor. The good news? Speed optimization isn’t just about fixing a slow site—it’s about unlocking higher conversions and better user experience. Here’s how to do it: - Compress images and optimize code to reduce load times - Invest in high-performance hosting and implement proper caching - Simplify your UX to ensure a seamless, fast checkout experience This particular brand took action, and within weeks, their site speed improved, bounce rates dropped, and sales went up. If your ecommerce store is slow, so is your revenue growth. Speed it up before your customers leave for good. Need help optimizing your website? Let’s talk. AbsoluteWeb.com

For my eCommerce marketing / CMO / CDO friends out there i'm going to let you in on a little secret on how you can gain an edge on your competition... Make sure your site is performant and fast! Even a 1 second increase in load time can decrease conversions by 6% and increase abandonment by as much as 12%! I've seen brands invest in a new eCommerce tools and platforms only to see that they are losing money and their conversion is worse because it slowed their site down. It happens more often than you might think. Yet when Google surveyed eCommerce marketers they found: - 81% of marketers know speed impacts conversions, but don't prioritize optimization - Only 3% of marketers say faster load speed is their top priority Google also published stats on average retail site speed: - US Sites Average 6.3 Seconds - UK Sites Average 6 Seconds - DE Sites Average 5.6 Seconds - JP Sites Average 5.2 Seconds Modern tech stacks can get you to 3 seconds. This not only affects CVR% but also SEO ranking and so much more. If your store is your house then site speed is your foundation. Strengthen the foundation first! Are you faster than your competition or the average site in your locale? #UX #SiteSpeed #Performance #Ecommerce #CVR

Your marketing funnel leaks $12,470 every month. I watched a CMO spend $15,000 on ads while their site took 8.3 seconds to load. 53% of visitors left before reaching your case studies. I help B2B brands fix this big problem. Here's what slow sites do to your results: → More people leave when your site is slow → You get fewer sales with each extra second of load time → Your ad money goes to waste when people leave → Google ranks you lower when your site is slow → Mobile users (most of your traffic) have the worst time You might not see this problem because: → Your tools don't track site speed → Your dev team speak a different language than marketers → Most agencies care more about design, not speed → You can't see how speed affects your sales How we helped one B2b SaaS: → Cut load time from 6.2s to 1.8s → Removed unnecessary slide-in animations across the site → Got 27% more sales → Grew search traffic by 18% → Made the site work better on phones Here’s how to fix your site’s speed today: → Run your URL through Google PageSpeed → Convert JPEG/PNG images to WebP (one-click in Webflow) → Delete unused JavaScript → Clean up unused CSS → Remove unnecessary animations → Delete unused assets (including JSON files) Your website should be your best salesperson, not your biggest bottleneck. Marketing leaders who take control of their website speed see immediate results in conversions, engagement, and ROI. What's your site's current load time?

𝗦𝗹𝗼𝘄 𝘀𝗶𝘁𝗲𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗶𝗹𝗲𝗻𝘁 𝗸𝗶𝗹𝗹𝗲𝗿𝘀 𝗼𝗳 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴. For years, site speed was a headache no one wanted to touch. But understanding it? It’s now a non-negotiable for Shopify developers. Here’s what most get wrong: 𝗖𝗼𝗿𝗲 𝗪𝗲𝗯 𝗩𝗶𝘁𝗮𝗹𝘀 ≠ 𝗥𝗲𝗮𝗹 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. The real issue? Slow sites → Frustrated users → Customers driven away. If your site is fast? Users glide through the experience without even noticing. If it’s slow? They just want to 𝗰𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗮𝗻𝗱 𝗹𝗲𝗮𝘃𝗲. And it gets worse: 1️⃣ Slow sites delay tracking pixels → Retargeting becomes difficult. 2️⃣ Optimizing speed takes more than fancy tools → 𝗜𝘁 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗯𝗼𝘁𝗵 𝗳𝗿𝗼𝗻𝘁-𝗲𝗻𝗱 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲 𝗳𝗶𝘅𝗲𝘀. 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆? Improving site speed isn’t optional—𝗶𝘁’𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗼𝘃𝗲. A fast site: - Keeps customers browsing longer - Improves retargeting efficiency - Builds a seamless experience that drives repeat business Don’t let slow loading times be the silent killer of your sales. #shopify #userexperience #ux #ecommerce #cpg #retail #sales #blackfriday #speed