Enhancing User Experience Through Clear Messaging

I'm sharing my entire $15k+ B2B website messaging process for free. Here's why... Over the last decade, I've worked with 25+ B2B companies to improve their website messaging and positioning. After hundreds of hours studying this topic through books, blogs, and ebooks, I've distilled everything into a practical process. What I've learned: → Clear messaging aligns GTM teams → It dramatically improves website conversions → It's a game-changer for early-stage B2B companies Real results: One client 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗯𝘆 𝟭𝟬𝟯% after our messaging update. That's on a site with thousands of monthly visitors. I've been refining this process with clients for the past 18 months as a consultant, and now I want to share it. Why? Because great messaging can transform businesses, and I believe in spreading that knowledge. Plus, maybe someone will realize they need my help in the process. (Hey, a guy has to eat, right? 😉) What you'll get: → The Guide to Running a Website Messaging Workshop for Startups (the same detailed process I use with clients during $15k+ engagements) → Buyer Journey Interview Questions & Template (Google Sheets) → Employee Survey Template (Google Forms) → Messaging Workshop Template (Google Slides) → Messaging Architecture Template (Google Sheets) → Website Wireframe Example (Google Drawings) → Website Copy Updates Template (Google Docs) Interested? Like this post, then comment "Website messaging" below (make sure we're connected first so I can DM you). Let's improve some B2B websites. --- ♻️ Like this post? Sharing is caring. #B2BMarketing #Messaging #Positioning

This is the B2B messaging pyramid (with concrete examples to guide you through each step): *** Step 1: Who you serve + their struggles Example: B2B founders and marketers frustrated with their homepage’s performance. They’re struggling with blurry messaging, hidden or poorly articulated value props, and poor-fit conversions. Messaging: "Your homepage is a big jigsaw puzzle your visitors don’t have time to solve. You need messaging that’s clear and compelling, fast." *** Step 2: What you do for them Example: They get a detailed homepage wireframe. Messaging: "I turn your core business attributes into a structured homepage wireframe with layout, sections and ready-to-use copy to explain what you do, for who, and how in the clearest possible way." *** Step 3: What they get Example: A homepage that makes visitors immediately understand the problem they solve, for who, and how so they can get better signups and leads. Messaging: "Your homepage will finally reflect your expertise, resonate with your ideal customers, and start driving the right conversions you’ve been missing." *** Step 4: Why you Example: Speed (done in 5 days) + simplicity (async). Messaging: "You’ll get a crystal-clear homepage delivered in 5 days—not dragged out over weeks. No meetings, no wasted time." When it comes to homepage messaging, a lot of companies still jump straight to benefits and differentiators while leaving their audience’s real struggles untouched. Flip the script: 1. Identify your audience's problem(s). 2. Present a solution that is concrete and clear. 3. Demonstrate the tangible benefits they'll gain. 4. Highlight the differentiator(s) that make you the obvious choice. That’s how you create messaging that resonates.

That clever tagline you love? It belongs on your branding collateral, NOT your homepage. That quirky call-to-action? If it requires decoding, you're losing leads. I *get* the desire to sound unique. We all want to stand out. But after working with hundreds of service providers, I've seen one truth repeatedly confirmed: Clear messaging beats clever messaging. Every. Single. Time. Why? Because your ideal clients are BUSY. They're scanning your site while juggling three other tasks. They need to understand what you do and who you help in 5 seconds or less. This is especially crucial for service-based businesses where trust is everything. Your homepage headline should never be a riddle. Your CTA doesn't need to win awards—it needs to get clicked. So if your website copy sounds somewhat "boring" but consistently gets people to book calls? It's doing exactly what it should. (And for the record—clear doesn't have to mean boring. If you want a brand voice that's both crystal clear AND personality-driven? That's my sweet spot.) What's your take? Clear or clever?