Effective Use Of Images To Improve User Engagement

An updated picture isn’t worth 1,000 words—it’s worth thousands of dollars in sales. 🤑 If you last updated your product images 6, 12, or even 18 months ago, there’s a good chance they’re now outdated compared to current best practices. Shoppers are purchasing based on creative more than ever before. 🖼️ The quality of your listing plays a direct role in your share of the market: ▪️ Poor-quality listings: Capture only a small percentage of sales. ▪️ Medium-quality listings: Capture more, but still leave money on the table. ▪️ Best-in-class listings: Dominate the market and maximize sales potential. One of our clients was generating $70,000 in sales over a trailing 5-month period. And, their YoY growth was 6.5%. We recommended a complete overhaul of their images to bring them up to best-in-class standards. The results? Over the next 5 months, their sales jumped to $172,000—an increase of $100,000. Improving your images is one of the most effective levers you can pull to boost conversion rates and grow your e-commerce business. Here’s how to approach it: 𝟏. 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 ▫️ Compare your images to competitors. Are they better, about the same, or worse? 𝟐. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 ▫️ Infographics: Highlight unique selling points. ▫️ Lifestyle Images: Showcase your product in real-world use cases. ▫️ A+ Content: Update your enhanced content with stronger visuals and messaging. ▫️ Brand Story: Ensure it reflects your brand’s story and value proposition. ▫️ Video Content: Add high-quality videos that engage and convert. 𝟑. 𝐄𝐱𝐞𝐜𝐮𝐭𝐞 𝐭𝐡𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐕𝐢𝐬𝐢𝐨𝐧 ▫️ Once you’ve identified areas for improvement, invest in executing a best-in-class creative strategy. 𝟒. 𝐓𝐞𝐬𝐭 𝐔𝐬𝐢𝐧𝐠 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐓𝐨𝐨𝐥𝐬 ▫️ Utilize Amazon’s Manage Your Experiments to A/B test your updated images and other creative assets. ▫️ Measure whether your conversion rate improves or declines. CRO isn’t a one-and-done process. 🙂↔️ Not every test will yield immediate results, but don’t let that stop you. Learn from what didn’t work and test again. 🤝 Once you land on a winner, your business will be in a stronger position to scale for the long term. #Amazon #ecommerce #digitalmarketing #digitaladvertising #AmazonFBA

You know what’s underrated? Image experience Because when someone can’t touch your product Images 𝘢𝘳𝘦 the product Here’s what good image UX looks like: 𝗭𝗼𝗼𝗺 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 Pinch to zoom on mobile Hover zoom on desktop Not fake zoom that just enlarges a blurry image 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗮𝗻𝗴𝗹𝗲𝘀 Front, back, close-up, lifestyle, unboxing, don’t make me 𝘪𝘮𝘢𝘨𝘪𝘯𝘦 the product Just show it 𝗩𝗶𝗱𝗲𝗼, 𝗲𝘃𝗲𝗻 𝘀𝗵𝗼𝗿𝘁 𝗰𝗹𝗶𝗽𝘀 A 10-second product demo builds more trust than 1000 words Especially for fit, texture, and interaction Image friction is real And it usually hides in plain sight And today with the level of cameras in phones and incredible ease of editing images with apps…there is zero excuse Fixing it won’t just improve conversion It’ll also reduce returns And build more confidence with first-time customers

Visitors decide whether to stay or leave in the first 3 seconds And most ecom brands are wasting that precious window with images that are practically invisible on mobile, totally disconnected from their offer, or just plain forgettable. Your landing page is burning through cash every time someone bounces because your hero image missed the mark. I've been obsessed with this thing called "frame line magnetism" lately, and I wish more photographers knew about it. Want to engineer images that actually stop the scroll? Try these three tactics that our top-converting clients swear by: 1: Use frame line magnetism Don't capture everything in your photo. Let elements step outside the frame so the viewer's brain has to fill in the details, subconsciously engaging them to stay a beat longer on your page. 2: Skip the "whole person" approach You don't need to show the entire person.  Position your product in a relatable setting that feels familiar to your target audience. 3: Create curiosity gaps Place your product in unexpected contexts that make visitors pause and explore further. The brands I've worked with that implement these principles see immediate lifts in engagement, all from simply understanding the psychology behind what makes people stop scrolling. The difference between a struggling landing page and one that converts is thoughtful imagery that considers how the human brain actually works.

❌ If the thumbnail doesn’t make me hungry, it won’t make me click.    Food & beverage brands: if your main image is just the box, you’re paying for impressions that don’t convert. Your customers can’t taste through screens. So how do you bridge that gap? Show. The. Actual. Food. Not just the packaging. Make them drool. Here’s a quick case study: A client selling frozen potstickers had a main image of… just the box. Boring. Our fix? Put the actual potstickers front and center, with the box in the background.  Result: 29% sales lift in 30 days    ✅ Why it worked:  • Customers saw what the food really looks like  • They knew the exact variety they wanted  • They could imagine enjoying it   How to do it:  • Feature the food front-and-center (texture, color, steam, pour, bite)  • Keep packaging visible for brand + flavor clarity  • Add keyword callouts + eye candy • Split test to let data decide    This works across categories: • Snacks → show the chip, not the crinkle  • Drinks → pour, bubbles, foam  • Frozen → reveal what’s inside the box    Bottom line: Don’t make me imagine dinner. Show me dinner. Better product images boost Ad clicks, engagement, and conversions—ultimately increasing sales. #Ad #AmazonAds #foodmarketing #amazonlistings #ecommercetips #productphotography #foodbrands #conversionoptimization Amazon Ads Source: Mindful Goods Case Study https://lnkd.in/dcngxrDF