Creating Engaging Content That Keeps Users On Site

How to make content people don’t just consume—create content people save. Here are the keys to making saveworthy posts. 👇 Most people scroll past 95% of content. But they save the 5% that makes a real impact. Here’s how to create that 5%. Tactical Advice > Inspiration Motivation is nice. But practical, actionable tips? That’s what people save. → Break complex ideas into simple, easy-to-follow steps. Provide a framework or checklist that your audience can implement immediately. 💡 Example: Instead of saying, “Consistency is key to growth,” share: “Here’s a 3-step process to post consistently without burnout.” → Data-Backed Insights Generic advice gets scrolled past. But people stop when they see evidence. Use statistics, case studies, or personal examples to back up your claims. Show proof that your method works. 💡 Example: “90% of LinkedIn posts don’t generate engagement. Here’s the data-backed strategy I used to go from 0 to 500 comments per post in 60 days.” → Unique Perspectives Hot takes are a dime a dozen. But a fresh, contrarian view? That’s gold. Challenge conventional wisdom with a new perspective. Show why your approach is different. 💡 Example: I nstead of “work harder,” try: “Stop working harder. Here’s why rest might be your biggest productivity hack.” → High-Value Resources People save resources they can revisit. Offer free tools, templates, or guides that solve a specific problem. Create a downloadable checklist, guide, or infographic. 💡 Example: “Struggling to write engaging hooks? Here are 5 high-converting LinkedIn hooks you can use today (link to download).” → Simplified Complex Ideas Distilling complex ideas into simple language is a superpower. Take a difficult concept and break it down into 3 digestible steps. Simplify industry jargon into everyday language. 💡 Example: “Here’s how AI works in content creation, explained in under 30 seconds.” Takeaway: Saveworthy content = actionable, easy-to-follow, unique, and valuable. Make your posts something people don’t just scroll past—make them something people save and come back to. What’s the last post you saved? 👇 Let’s build a resource thread!

People don't have short attention spans... They have short EVALUATION spans. This matters to every B2B business. Let me explain why... The way we consume information has changed, but our capacity for focus hasn't. Instead, our attention valuation has grown, demanding content that delivers education and entertainment in equal measure. Here's the shift we're facing: Information overload: We're bombarded with content from all sides – social media, news feeds, email inboxes, and more. This constant influx forces us to be more selective about what information we dedicate our valuable attention to. The rise of niche expertise: Generalized content isn’t appealing to the masses anymore. Today's audiences crave deep dives into specific topics and want to see experts who can educate and inform. The entertainment element: Even in the B2B world, simply providing information isn't enough. Content needs to be engaging, interesting and even entertaining to capture and hold attention. This might seem like a lot to juggle, and many businesses are wondering: “How can we create content that performs well?” Here are some key strategies: 1. Become a Source: People are hungry for knowledge in their specific fields. Position yourself as an expert resource by offering: In-depth blog posts and articles Original research and content backed by data Webinars and podcasts with real-time discussions 2. Convincing Storylines: Facts and figures are important, but they're not enough. Wrap your information in narratives that: Tell stories to make your point and connect with your audience on an emotional level. Inject humor and personality to make your content more engaging. Use high-quality images, infographics and videos to break up text to enhance comprehension. 3. Cater to Different Learning Styles: There's no one-size-fits-all approach to learning. You should offer a variety of content formats to cater to different learning styles: Written content Visual content Audio content 4. Prioritize User Experience: Make sure your content is easily accessible and enjoyable to consume: Optimize your website and content for mobile devices. Structure your content logically with clear headings and subheadings. Use concise language and avoid jargon whenever possible. Attention is a precious commodity that customers won’t willingly give away. You have to earn it. If your content is informational, shares convincing stories and prioritizes the user-centric experience, you’ll capture and hold your audience's attention regardless of how big the pool of information gets. #contentcreation #socialmediamanagement #buildingmaterials #socialmedia

If your website isn’t driving engagement, attracting clients, or positioning you as a trusted authority, chances are it’s missing one thing: valuable content. A static website is just an online brochure - it sits there, waiting to be found. But when you add useful, well-researched content, it transforms into a powerful business development tool. Here’s how to do it right: 1. Build a Strategy That Works: Great content doesn’t happen by accident. Your plan should align with your audience’s needs, your expertise, and your resources (time, people, and budget). A content calendar keeps you consistent, so you’re always top of mind. 2. Prioritize Research-Driven Content: Opinion pieces can be interesting, but data-backed insights and original research build credibility. If you want your content to get shared, bookmarked, and cited, focus on providing real value such as new information, deep expertise, and actionable takeaways. 3. Use Multiple Formats to Reach More People: Not everyone consumes content the same way. Some people prefer in-depth articles, while others engage with videos, podcasts, or infographics. Repurpose your best ideas across different formats to maximize reach and impact. 4. Curate, But Add Your Expertise: Sharing industry news, expert interviews, and event takeaways is a smart way to add value—but don’t just repost. Layer in your own insights to make it meaningful for your audience. Thoughtful curation strengthens your brand as a go-to resource. 5. Never Publish Without Editing: Typos and unclear messaging can hurt your credibility. Take the extra step to review your work (or have someone else do it) before publishing. Professionalism matters. 6. Publish With Purpose: A great piece of content means nothing if no one sees it. Optimize your posts with search-friendly URLs, embed videos strategically, and make sure everything is easy to find. Then, share it where your audience is - on LinkedIn, in email newsletters, and beyond. Content builds trust, and trust leads to business. If your website isn’t actively helping you attract opportunities, it’s time to rethink your content approach. Done right, it can position you as the go-to expert in your industry. Let me know what you think of these tips in the comments below! #contentmarketing #personalbranding #legalmarketing #bestadvice