Crafting Effective Product Descriptions For UX

Still treating your product detail page like a digital flyer? ❌ That “good enough” mindset is quietly killing your revenue. 👇 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗽𝗿𝗼𝗼𝗳: A client came to Blikket frustrated—tons of traffic, but conversion rates stuck at 3.5%. We overhauled their product detail page using 3 core UX shifts: → 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: Focused on ONE headline, one primary CTA.  → 𝗩𝗶𝘀𝘂𝗮𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: Stripped distracting banners, highlighted product benefits above the fold. → 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗽𝗮𝘁𝗵: Reduced variants, surfaced key reviews with icons (not endless text). 𝗥𝗲𝘀𝘂𝗹𝘁: Conversion rate jumped to 𝟳.𝟭% in 30 days. That’s a 𝟭𝟬𝟬% 𝗹𝗶𝗳𝘁—not from guesswork, but from focused UX changes. ✅ Stop stuffing. Start prioritizing what the buyer actually needs. Where’s your biggest UX blocker right now? Drop your pain point below—let’s troubleshoot. https://lnkd.in/gedvrCnM #eCommerce #UXDesign #CRO #ProductPages

Go ahead and delete the first sentence of your product description. I’m willing to bet it’ll be better for it. Here’s why 👇 Heat maps consistently show that readers focus on the first sentence of a large paragraph or bullet list. Then, they skim the first word or two of the rest. If it doesn't seem relevant, they skip it. Essentially, most of the text isn't getting read 🤦🏻♂️ People also assume that the first thing you tell them is the most important. The problem is that most product descriptions spend the first sentence introducing the product again, essentially repeating the product title. If they got this far, they know the gist. Now it’s time for the details. The information you really need people to know or the questions you need to answer should be front and center. Unless it's a highly technical product where people scrutinize every detail, your most crucial information should be at the beginning. That first impression happens in less than a second. Make sure that the copy that gets through to them is worth it.

The most important part of your product page is the opening of your product description. It doesn’t matter that paragraph 3 is amazing if the opening sucks. If the opening sucks, no one will reach paragraph 3. I spend a lot of time thinking about the opening. The style of the opening depends on the type of product you are selling, its price point, your review count, your credentials, etc. An example. Say you are a relatively unknown brand (especially compared to brands your customers are used to buying from). Assume you sell a product that’s seen as a commodity. Like a work pant. Here’s an opening this brand could use (it’s something we’ve tested many times): 𝐍𝐨 𝐨𝐧𝐞 𝐥𝐢𝐤𝐞𝐬 𝐚 𝐝𝐫𝐚𝐰𝐧-𝐨𝐮𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧. 𝐖𝐞 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝 𝐬𝐡𝐨𝐫𝐭𝐞𝐧𝐢𝐧𝐠 𝐨𝐮𝐫𝐬 𝐭𝐨 𝐟𝐨𝐮𝐫 𝐬𝐞𝐧𝐭𝐞𝐧𝐜𝐞𝐬. 𝐁𝐮𝐭 𝐬𝐡𝐨𝐫𝐭𝐞𝐧𝐢𝐧𝐠 𝐦𝐞𝐚𝐧𝐭 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐝𝐞𝐭𝐚𝐢𝐥 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐬𝐞 𝐩𝐚𝐧𝐭𝐬 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐦𝐢𝐬𝐬𝐞𝐝. 𝐖𝐞’𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐭𝐨𝐨 𝐝𝐚𝐦𝐧 𝐡𝐚𝐫𝐝, 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐝𝐞𝐬𝐞𝐫𝐯𝐞 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐬𝐭𝐨𝐫𝐲. 𝐈𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐩𝐚𝐫𝐞 𝟑.𝟓 𝐦𝐢𝐧𝐮𝐭𝐞𝐬, 𝐰𝐞’𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐰𝐡𝐚𝐭 𝐰𝐞’𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐰𝐞 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐭𝐡𝐞𝐬𝐞 𝐩𝐚𝐧𝐭𝐬. Why this opening works: It immediately grabs the user’s attention and helps them see why investing 3.5 minutes into reading the pitch is worth their time. Turns out, when the request is reasonable (3.5 minutes for us to show why our pants rock), many comply.