Techniques for Creating a Personal Touch in Customer Emails

A Lesson from a Birthday Voicemail: The Power of Authentic Connection in Sales Recently, I experienced a moment of pure joy and authenticity, one that resonates deeply with me a sales professional. On my birthday, a couple weeks ago, among the chorus of off-key family renditions in my voicemail, I received an unexpected message from a colleague, Precious L. Williams "Killer Pitch Master". She didn’t just wish me a happy birthday; she sang it! Precious, an outstanding speaker known for her insights into pitching and sales, exhibited a fearless, genuine spirit. This small, personal act encapsulated why she is so successful: she understands the importance of truly “SEEING” people. In an era where AI tools craft our emails and streamline client interactions, it's crucial we don’t lose the human touch. As sales professionals, our challenge is to genuinely connect with our clients, to see them not just as leads, but as individuals with unique values, missions, and stories. Here are three actionable ways to make our clients feel seen and valued: 1️⃣ Personalize Your Approach: Before hitting send on any email or LinkedIn message, take a moment to personalize it. Refer to a recent post or article they’ve written or acknowledge a career milestone. This shows you’ve done your homework and value their contributions. 2️⃣ Celebrate Their Successes: If your client achieves something noteworthy, be it professional or personal, acknowledge it. A simple congratulatory message can go a long way in building a stronger, more personal relationship. 3️⃣ Take a Risk with Creativity: Don’t shy away from doing something out of the ordinary. It could be as simple as sending a handwritten note or sharing a relevant article or book. These small, creative gestures can make a big impact in a digital world. Incorporating these tactics isn’t just about improving sales; it’s about building genuine, empathetic connections. As sales professionals, let’s strive to be more like Precious – fearless, authentic, and always ready to truly see the person behind the client. #SalesStrategy #Sales #AuthenticConnections #PersonalTouch #SalesSuccess

Want to write customer service emails that make your clients feel like VIPs? 🌟 I've got a game-changing tip for you! Let's talk about the power of personal pronouns in your emails. It's a simple trick that can transform your communication from robotic to relatable in seconds! Here's why personal pronouns are your secret weapon: They instantly personalize your message 🎯 Instead of "The issue is being addressed," try "I'm working on solving this for you." Feel the difference? They show you're a real person, not a bot 🤖➡️👩💼 "We understand your frustration" sounds so much warmer than "Your frustration is understood." They create a connection 🤝 Using "you" and "your" makes the customer feel seen and valued. They make your writing more conversational 💬 It's like chatting with a friend, not reading a formal document. They help avoid the dreaded "copy-paste" vibe 📋❌ Tailored language shows you're giving personalized attention. Try this: Before hitting send, scan your email for personal pronouns. No "I," "we," or "you" in sight? Time for a quick rewrite! Remember, in customer service, it's not just about what you say, but how you say it. Personal pronouns are your ticket to emails that feel warm, genuine, and human. What's your favorite way to add a personal touch to customer emails? Share your tips below! 👇

How I doubled my sales with email marketing. You know that feeling when you receive an email, and the subject line  catches your attention. That's the impact of personalization. Also known as a brand's superpower. - It’s an opportunity to connect. - It affects purchase decisions subconsciously. When strategizing for email marketing, leveraging this natural tendency can be a game changer. Here's my method: 1. Identify your marketing goals   → looking to boost sales → expanding your customer list → or you’re launching a new product Your goal shapes how you apply personalization. 2. Target your desired customers   → what's their profile? → what are their interests? → what do they look for in products? These insights are critical for the next steps. 3. Put personalization to work: a. Personalize your emails - segment your list - use clear call-to-actions - address customers by their name - tailor content based on their interests b. Personalize post-purchase communication - ask for a review - provide order updates - introduce other relevant products - send a 'thank you for your purchase' note 4. Be consistent but respectful → use email automation prudently → regularly stay in touch, but don't bombard → aim to be remembered, not seen as an annoyance Personalization is now well-established. 5. Initiate special promotions     → make your communication feel special → offer exclusive deals to email subscribers → share updates about upcoming promotions 6. Maintain and grow the relationship → consider a loyalty or referral program → offer helpful information, tips, resources → continue to engage beyond the purchase It’s not just selling. It’s connecting with a purpose. PS: How do you uniquely "connect" through your email marketing?