Crafting Customer Communication Plans

Have you ever opened an email that felt; it was crafted just for you? Recently I received an email 2 days post an event with the subject line ⬇ “We hope your inbox after “event” was not too overwhelming” The email started with an apology for adding one more email to my already pending task but as the sender too has targets he expected me to understand his plight… (And hell yeah I did 😀) B2b outreach is all about delivering content that resonates on a personal level. It is not limited to just your first name at the top of an email. It's about understanding your unique business needs, your industry challenges, and even the timing you're most likely to engage. But how do we get there? Achieving hyper-personalization involves: ✅Leveraging AI for predictive analytics and personalized content generation. ✅Conducting thorough data analysis to uncover unique customer insights. ✅Understanding customer behavior patterns for tailored interactions. ✅Utilizing CRM tools to remember past interactions and preferences. ✅Employing dynamic content tools to adjust messages based on user data. ✅Integrating real-time feedback to continuously refine messaging strategies. As marketers, it's our cue to step up, dive deep into our customer's world, and craft messages that not only speak to them but resonate with them. But I have to ask: does this level of personalization excite you, or does it tread too close to the line of privacy? Where should we draw the line between personalized and invasive? Let's discuss! #B2BMarketing #HyperPersonalization #EmailMarketing #digitalera #GrowwithSwati

Most Emails Struggle to Hit 20% Open Rates. My Client Got Over 80%😱 Here’s the exact strategy I used. Listen... It’s not just about writing emails—It’s about writing the right emails. When my client approached me, they had just started exploring email marketing. They had a growing audience, a solid offer, but no idea how to turn that into emails that people actually open and click. Their biggest worry? That their emails would go unnoticed or, worse, land in spam. Fast forward a few weeks, and here are the results from their very first campaigns: —Open Rate: Over 80% —Click-Through Rate: Above 20% Here’s how we made that happen: 1.Focused on Deliverability Right From the Start: - Helped them set up essential records like SPF, DKIM, and DMARC to establish domain credibility. - Avoided buying email lists (yes, it’s tempting, but don’t!). - Started small with a warm-up strategy to build trust with email service providers. 2. Dove Deep into Audience Research: - Mapped out their ideal customer’s pain points, interests, and needs. - Created segments for personalized messaging, even in a small list. 3. Crafted Compelling Sender Names, Subject Lines, and Preheader Texts: - Used their name and brand consistently to build familiarity. - Wrote subject lines that made their audience curious while being clear about the value inside. 4. Built an Engaging Welcome Series: - Introduced their brand’s story and unique value right away. Storytelling to the rescue. - Provided actionable tips and insights to hook their audience from the first email. 5. Balanced Value with Strategic CTAs: - Every email offered value first—be it tips, inspiration, or answers to pressing questions. - Each email ended with a single, clear call-to-action to make engagement easy. 📌Here’s What You Need to Know About Email Marketing: It’s not about hitting “send” and hoping for the best. You need to: - Ensure your emails get delivered (or no one will ever see them). - Get them opened (your subject lines matter more than you think). - Get them read (your content should resonate and provide value). - Get them acted upon (CTAs need to be clear, compelling, and click-worthy). My Advice? Start strong with a solid foundation—build your deliverability and pair it with audience-centric, conversion-focused emails. P.S. I'm just curious. Do y'all really check your spam folders, cos I don't😂 #emailmarketing #emailcopywriter

I recently ran an email marketing campaign where each message was personalised to the company and the individual recipient. I received direct feedback from one of the recipients who told me that my email caught his attention. It led him to explore our offerings, and he realised we had exactly what he needed. Now, he’s integrating with our APIs. It’s amazing what a difference that personal touch can make! Personalisation isn’t just a buzzword—it’s a game-changer. When you connect with your audience on a personal level, you create a relationship that can lead to meaningful outcomes. If you’re looking to run more effective email campaigns, here are two simple tips: Know Your Audience: The more you understand who you’re emailing, the better you can tailor your message to their specific needs. Segment your list based on behaviour, interests, or company size, and speak directly to them about what matters most. Make It Personal: Use the recipient's name, reference their company, and address their pain points. When people feel like the email was written just for them, they’re more likely to engage and take action. Remember, a well-crafted, personalised email can make all the difference in your customer acquisition strategy. Happy emailing! 🚀

"You need to have these 8 core email flows..." The truth is... email marketing is brand-dependent. There are 3 types of DTC brands you'll often see: 1) High AOV, Low Repeat Purchase Rate This includes high cost, one-time purchase items like: 👉 Consumer Medical Devices (hearing aids, Oura ring) 👉 Mattresses/Furniture 👉 Engagement Rings 👉 Perfume These brands won't make as much money post-purchase... Because they make a majority of customer LTV from the first purchase. (Unless they have other products to cross-sell/upsell.) For these brands, acquisition via email nurturing is crucial: ✅ Conditional-split Welcome Flow ✅ Multiple Popups ✅ Quizzes 2) Low-Medium AOV, High Repeat Purchase Rate This includes consumable items that need to be replaced over time (or can be collected): 👉 Accessories (shoes) 👉 Nutrition (supplements, protein) 👉 Clothing 👉 Skincare These brands highly benefit from post-purchase revenue and getting their customers to come back for more with: ✅ Cross-sell Flow ✅ Upsell Flow ✅ Replenishment Flow ✅ Winback Flow ✅ VIP Flow Otherwise known as "retention". 3) Low-Medium AOV, Low Repeat Purchase Rate This includes low-cost items that don't need to be rebought often (or the ideal customer has a short timeline): 👉 Backpacks 👉 Phone cases 👉 Toothbrushes 👉 Baby clothing 👉 Pregnancy clothing 👉 Pet accessories (leashes, collars) Since these brands don't generate a high AOV or many repeat purchases, they need to: ✅ Have a wide product offering (i.e. cross-sell items) ✅ Focus on email campaigns > flows ✅ Offer products in bulk or bundles ✅ Focus on gifting or referrals See which brand are you. That'll give you an idea of what you should focus on for your email marketing.

Retention marketing is the lifeblood of your business. Why? As acquisition costs continue to rise, extending the LTV of your customers is more important than ever. Here’s the exact breakdown of how I approach retention marketing (mainly email and SMS) for any ecommerce business: Make sure you have these automated flows in place: → Welcome Series (this will be your highest revenue-generating flow) → Abandon Browse, Cart, Checkout Series → Cross-Sell Series → Replenishment Series → Customer Win-Back Series → Customer Welcome Series For campaigns (one-time email sends): → Build out a calendar for your email campaigns → List out email campaign ideas that you can plug into the calendar → Create organized segments based on how customers engage with your emails and shopping history Metrics to analyze: → List Growth Rate → Email Capture Rate → Open Rate → Click-Through Rate → Conversion Rate If you have the basics implemented above, you’re ready to take it to the next level by testing every little thing. Again, retention marketing is crucial for any ecommerce business. If you can strategize and execute this correctly, this channel should make up 20%+ of your total revenue. You’d be surprised how many newer ecommerce businesses don’t have the basics in place. 

When you walk into a store, the first thing you see is a greeter. - They smile - Offer to help - Make you feel comfortable. That interaction sets the tone for your store experience. Now, your Welcome Series is the online version of that greeter: It’s the first real touchpoint with your new customer. The goal is to: 1. Make a good first impression, 2. Guide them through their journey with your brand, and  3. Build trust right out of the gate. For eCommerce, SaaS, or service-based businesses, this is your chance to roll out the red carpet… 1. First Impressions Matter Just like how a friendly store greeter can instantly make or break a customer’s mood, your Welcome Series can make or break a new subscriber’s first impression. This moment helps them decide whether or not they want to engage with your brand. Welcome emails increase open rates by 50-60% This is way higher than standard promotional emails. That means customers want to hear from you when they first sign up. 2. Building Trust Early On A Welcome Series establishes trust by reinforcing why someone subscribed and how your product or service will meet their needs. How to build trust: - Outline what they can expect from you. Whether it’s the frequency of emails, the type of content, or any special perks, being upfront builds a foundation of trust. - People trust brands with a mission. You'll create an emotional connection if you can articulate your “why” and explain how you solve their problems. 3. Priming the Customer for Their First Purchase You know those store greeters that drop you the hottest deals or most popular products? Your Welcome Series should be doing the same thing. It should guide customers toward making that first purchase by: - Offering a time-sensitive discount in your Welcome Series to make customers feel more comfortable pulling the trigger on their first purchase. - Introducing your best-selling products or services to increase the chances of a purchase. 4. Building Long-Term Engagement You want to use these series as a chance to build a relationship that lasts with: - Educational guides, product tutorials, or thought-leadership articles - Finding out if customers prefer educational content or if they click certain product links to help segment and personalize future emails. - Offering early access to products or VIP benefits helps new subscribers feel valued. 5. Laying the Foundation for Segmentation The Welcome Series is meant to help you understand your customers and segment them for future targeted campaigns. How to use segmentation: - If a customer clicks on a product link but doesn’t buy → Segment them into an abandoned cart series or product follow-ups. - If a subscriber engaged more with educational content than product links → Send them more value-driven content rather than hard sales pitches. A subscriber who feels welcomed and informed is less likely to unsubscribe and more likely to engage with your future campaigns.

Why most Ecom brands have “Leaky Bucket” email marketing (and how to fix it) Imagine you’re filling a bucket with water. But there’s a problem… the bucket has holes. No matter how much water you pour in, most of it leaks out. That’s exactly what’s happening with most Ecom email strategies: - Tons of new subscribers coming in - Tons of potential revenue leaking out Here’s where most brands are losing money (and how to fix it): 🕳 Leak 1: Weak Welcome Series Someone just joined your list. They’re interested. This is the hottest they’ll ever be. But instead of making them excited… most brands send one generic “Thanks for signing up!” email and then disappear. Fix: Send a 3-5 email welcome series that introduces your brand, builds connection, and drives the first sale FAST. 🕳 Leak 2: No Post-Purchase Flow A customer buys once… then never hears from you again. Fix: Set up a post-purchase sequence that: ✅ Confirms their order with excitement (not just a receipt) ✅ Gives them tips to get the most out of their purchase ✅ Cross-sells or sets them up for a repeat order 🕳 Leak 3: Ghosting Your List Until You Have a Sale If your only email strategy is “let’s send a promo when sales are slow”… You’re training people to only buy when there’s a discount. Fix: Send regular value-driven emails - behind-the-scenes content, customer stories, product education, fun brand updates - so that when you do sell, people are already engaged. Plug these leaks, and instead of constantly chasing new subscribers, you’ll actually be maximizing the ones you already have. #emailmarketing #ecom #ecommerce

🚨 𝐄-𝐜𝐨𝐦𝐦 𝐬𝐭𝐨𝐫𝐞 𝐨𝐰𝐧𝐞𝐫𝐬: 𝟓 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐞𝐦𝐚𝐢𝐥 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 𝐝𝐫𝐲. We fixed these for a client and boom - $71k extra revenue. Are you making these costly errors? Find out below 👇🏼 Ever wonder why your welcome emails aren't converting? We recently overhauled an e-comm client's welcome series, boosting revenue by a whopping $71k. Here are the 5 costly mistakes we fixed: 1️⃣ Slow Response Time Mistake: Waiting hours or days to send the first email. Fix: We set up instant delivery. When interest is hot, strike immediately. 2️⃣ Generic Content Mistake: One-size-fits-all messaging. Fix: We personalized based on how they found us, what they viewed, and their on-site behavior. 3️⃣ Weak Offers Mistake: Basic "10% off" discounts. Fix: We created irresistible, exclusive offers - early access, limited editions, bundled value. 4️⃣ Monologue, Not Dialogue Mistake: Talking at subscribers, not with them. Fix: We asked engaging questions, encouraged replies, and started real conversations. 5️⃣ Corporate Tone Mistake: Stiff, formal language. Fix: We injected personality, wrote like we talk, and built genuine connections. But here's the kicker: We didn't just fix one email. We crafted a strategic 5-part series: Email 1: Instant welcome + value bomb Email 2: Brand story + engagement question Email 3: Problem-solving content Email 4: Social proof Email 5: Irresistible, time-sensitive offer Each email built on the last, guiding subscribers naturally towards purchase. The results? Open rates: 22% → 58% Click-throughs: 2% → 12% Revenue: +$71k (and growing) But it's not just about immediate gains. These new buyers became repeat customers and brand advocates, creating a snowball effect of growth. Your challenge: Audit your welcome series. Be honest - would it make YOU want to buy? If not, it's time for a revamp. Start with one fix from above. Test, measure, improve. Ready to unlock your welcome series potential? Drop a 💰 below if you're committed to change. Which mistake will you tackle first? Let's turn your welcome emails into profit machines! #EcommerceGrowth #EmailMarketingTips #ConversionOptimization

Here’s how we map out the Customer Lifecycle Strategy for brands we work with. Instead of blasting random emails, we break the strategy into 3 key stages: 🟡 Before Purchase Focus: Collect, educate, and convert new subscribers. We use welcome flows, educational emails, and zero-party data to build trust and personalize the journey. 🟡 After Purchase Focus: Remove doubt and increase AOV. We build flows that say thank you, upsell smartly, and request reviews so we can boost both retention and social proof. 🟡 Long-Term Retention Focus: Keep customers coming back. Replenishment reminders, VIP perks, and winback flows help maximize LTV and reduce churn. This is what it looks like.