Trust indicators in e-commerce feeds

Etsy, one of the global leading e-commerce platform, was able to add billions to top-line by leveraging simple #psychological principles in its product. But how they did the same and what can we learn from the same about our #products! In the recent podcast on Lenny Rachitsky, Tim Holley, VP Product of Etsy shared that by adding a line around Etsy's values as a business resonated massively with the buyers and lead them to complete the transaction, driving massive jump in % users completing transaction. The exact line added was that Etsy off-sets carbon emissions on every delivery which resonated with the buyers and drove them to complete transaction and buy from Etsy than scouting for the product on any other platform. On the same podcast, Lenny shared that Airbnb experimented with a small change of opening search results in a new tab which led them to have a 1% higher conversion rate! Wow, power of the simple changes. Psychological Principles that Etsy used above by adding the simple line: 1️⃣ Social Proof: Indicates that people look to others' behavior to guide their own actions. 2️⃣ Value Congruence: Aligning brand values with consumer values can lead to increased purchases. 3️⃣ Positive Reinforcement: Making a purchase feels not only practical but also emotionally rewarding. 4️⃣ Cognitive Dissonance: The statement resolves the discomfort of contributing to carbon emissions. 5️⃣ Differentiation: A unique selling proposition can help a brand stand out in a crowded market. 6️⃣ Trust: A socially responsible approach may enhance perceived trustworthiness. How can #productmanagers, #productdesigners and #founders leverage the same in their product? ✅ Be transparent in how you are addressing environmental concerns and offsetting carbon emissions. ✅ Include testimonials or social media snippets from customers praising your environmental efforts. ✅ Disseminate the information across marketing materials, social media, and product packaging. Designers should think about how to visually represent this across platforms ✅ Communicate how individual purchases contribute to broader environmental goals. Designers can incorporate a visual metric or counter for this. ✅ Use data analytics to personalize messaging to better align with the values and attitudes of target customers. That's the power of small as well as psychology product changes. It is always very important to measure each and every change that you do. Have you ever observed any small change in your product leading to massive movement in the metrics? Link to the detailed video of the podcast in comments! #productmanagement #behavioralscience #growth #productdesign

Trust is vital for the existence of any online store. Does the shopper trust your brand and its products? Building trust fast is essential before a customer can leave your site. The quickest way to achieve this is with Product Reviews. Here's why reviews matter more than ever: 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 𝗗𝗿𝗶𝘃𝗲𝘀 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀: A staggering 95% of shoppers read reviews before making a purchase. Positive feedback from other buyers reduces hesitation and nudges customers toward hitting "Add to Cart." 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀: Reviews generate fresh, user-generated content that search engines love. More reviews will increase your chances of ranking well on search results. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗦𝗲𝗹𝗹𝘀: Today's consumers crave transparency. Reviews—good, bad, and everything in between—help showcase your brand's authenticity and commitment to improving based on customer feedback. 𝗛𝗲𝗹𝗽𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗠𝗮𝗸𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Detailed reviews provide insights into fit, function, and usability, reducing returns and boosting satisfaction. Happy, well-informed customers = fewer headaches for your support team. 𝗕𝗼𝗼𝘀𝘁𝘀 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: New visitors are more likely to trust your store when they see a wealth of positive, detailed reviews. It signals reliability and builds confidence in your products. 𝗣𝗿𝗼 𝗧𝗶𝗽: Encourage reviews post-purchase with a simple, user-friendly process. Offering incentives, like discounts or rewards, can help spark engagement and boost the volume of feedback. Host monthly giveaways and enter users who leave reviews on their purchases. Whether you're just starting out or scaling your e-commerce store, make reviews your priority. They're not just a nice-to-have—they're a must-have. #EcommerceTips #ProductReviews #CustomerExperience #OnlineShopping #EcommerceMarketing

Why 67% of Visitors Won’t Complete Their Purchase on Your Site and How to Fix It! If you’re running an e-commerce store or any site for that matter, there’s one thing you can’t afford to ignore: trust. Your customers can’t walk into your store, touch your products, or meet you in person. The only thing standing between them and that “Add to Cart” button is their confidence in your brand. So, how do you build trust effectively? It starts with making your store feel professional, welcoming, and customer-first. Here’s a few trust-building strategies you can use to help turn visitors into customers: 1. Make Policies Transparent - Spell out your shipping, return, and refund policies clearly. PRO TIP: Offer a 60-90 No Questions Asked Guarantee (when possible). We have seen this consistently DECREASE returns. Make returns easy, the last thing you want are mad customers blowing up social media telling people you suck. 2. Showcase Social Proof: Include customer reviews, ratings, and photos on your home and product pages. Invest in quality images, DO NOT use stock photos. A clean, professional design signals reliability. Avoid unnecessary clutter and outdated visuals. Add trust badges on product page, cart and checkout pages (e.g., “Secure Payment” or “90 Day Risk Free Guarantee”). 3. Leverage User Generated Content: Share testimonials or case studies from your happiest customers. Highlight how your product made their lives better or solved a problem. 4. Show You Contact Info: Make it effortless to get in touch—think live chat, a support email, phone number AND physical address. Would you put your credit card info into a site with no phone number or address on it? You would be amazed how many sites do not have simple contact info listed anywhere. 5. Have a GREAT FAQ section, this will answer objections and ease doubts. Why does this matter? A store that feels trustworthy drives not just conversions but loyalty. It’s the kind of store customers love, they will be repeat buyers and brand advocates. Without trust, even the best product or site design won’t cut it. Start building more trust today and watch your conversions 🚀

"A client lost trust before their page even loaded." When this ecommerce client came to us, they couldn’t figure out why bounce rates were so high Users were visiting, but no one was staying long enough to browse, let alone buy. I opened the site and instantly saw the issue: "Not Secure" warning in the browser bar. They hadn’t installed an SSL certificate. And that one small oversight? It was scaring visitors away before the first scroll. No matter how good your products or design are If users feel unsafe, they won’t trust you with their credit card. Here’s what we did (in 15 minutes) ✅ Enabled free SSL from their hosting provider ✅ Forced HTTPS across the site ✅ Added trust signals like a secure checkout badge Within a week 📉 Bounce rate dropped by 23% 📈 Checkout starts increased 📈 Conversions improved without touching design or copy Sometimes it’s not your funnel. It’s not your product. It’s not your ads. It’s trust. And that starts the second your site loads. P.S. If your site still shows “Not Secure” fix that today. You’re losing money by the minute.

The Silent Killer of eCommerce Conversions You’ve optimized your ad campaigns. Your site looks fantastic. Traffic is flowing. Yet conversions? Still low. Something’s broken. But it’s NOT your traffic strategy—it’s your trust signals. Why Customers Leave Without Buying: 🔹 Slow Load Times – 53% of users abandon a page that takes longer than 3 seconds. 🔹 Complicated Checkout – 70% of carts are abandoned due to friction. 🔹 Weak Product Descriptions – If it doesn’t answer objections, buyers won’t trust it. 🔹 Missing Social Proof – No reviews = No confidence. I worked with an eCommerce brand that went from 1.2% to 4.8% conversion rate by: ✔️ Reducing load time from 4.2s to 1.8s ✔️ Simplifying checkout (removing 2 unnecessary steps) ✔️ Adding user-generated content (video testimonials) The result? A 300% increase in revenue. Ecommerce growth isn’t about more traffic—it’s about keeping the traffic you already have. What’s one thing you always check before buying online? Let’s discuss!