Solutions for Trust Issues in Client Signups

A client came to me this morning (not happy) and said that their MSP gave them a document to sign stating that the MSP is absolving themselves of all risk because she wouldn't approve the security operations solution they pitched... If your idea of “risk management” is having your client sign a document that says “you tried to sell them a tool or service, and they said no” … ->you're not managing risk. You’re managing your liability. And it shows. This is one of the fastest ways to create distrust, kill rapport, and get fired. It instantly turns the relationship adversarial. You’re no longer a partner or trusted advisor, and they see you as someone shifting blame just in case something goes wrong. That’s not leadership. That’s fear. Let me ask you something, How do you think it makes your client feel when you hand them a paper to sign that says, 'This one’s on you'?” You don’t need a signature to prove they own the risk. They already do. What they need is clarity, collaboration, and leadership. Here’s a better way: -Put the risk on a shared Risk Register. -Document the conversation in context, not as a threat, but as a roadmap. -Identify compensating controls you can implement. -Make the risk visible to decision-makers...NOT to blame, but to educate. -Revisit it periodically. Shrink it over time. That’s how you build trust. That’s how you protect the relationship. And that’s how you lead clients through risk & not around it. If you frame risk as a “you didn’t buy the thing, so you’re at fault” moment, you’re losing the negotiation before it even starts. But if you treat it like a shared challenge that you’ll solve together, you build a long-term partnership. One built on truth, not transactions. Stop asking for signatures. Start showing leadership. Your clients won’t forget it...and neither will your churn rate. #msp #ciso #riskmanagement #business

Most users never make it past your signup form. Not because your product sucks. But because the entry point does. Here’s what most people don’t realize: Your signup form isn’t just a form. It’s a test. It’s a trust check. It’s your first handshake—and users decide within seconds whether to continue or click away. So let’s break down why most signup flows quietly kill conversions— and how to fix them before they drain your growth. 1. You ask too much, too soon. 7 fields. 3 dropdowns. Cognitive overload is real. If it feels like work, they’re gone. ↳ Fix it: Only ask what’s essential. Delay extra info until onboarding. Use autofill, not obstacles. 2. You break trust instantly. No privacy messaging. Just a cold form with a “Submit” button. People don’t sign up when they feel unsafe. ↳ Fix it: Use secure design patterns. Say why you need each field. Add social proof or trust badges. 3. You make it too rigid. Only one way to sign up? Only email? No Google, LinkedIn, or Apple? You’re making them do extra thinking. ↳ Fix it: Offer multiple sign-up options. Pre-fill data when possible. Let them choose how to log in later. 4. You forget about mobile. Buttons that play hide-and-seek? 60%+ of users are on mobile. Your form should feel native. ↳ Fix it: Test on real devices, not just desktops. Use large tap targets. Reduce typing wherever possible. 5. You don’t respect their flow. No progress indicators. No error messages until after they click. And no clear next step. Users feel lost. ↳ Fix it: Use inline validation. Show visual progress cues. Make success feel like success. Fixing your signup form is one of the fastest, highest-leverage changes you can make to increase activation and improve conversions. Make it feel effortless. Make it feel safe. Make it feel like the start of something great. What’s the worst signup form experience you’ve had? ♻️ Share this to help others make forms better. 🔔 Follow Valentine Boyev for more updates!

🚨🕵️♂️ 𝗠𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲𝗶𝗿 𝗲𝗞𝗬𝗖 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗮𝗰𝗸𝘄𝗮𝗿𝗱𝘀 (And wonder why fraudsters keep slipping through) They start with basic ID checks. Scan a passport. Snap a photo. Tick a compliance box. Then they buy access to a few watchlists. Sanctions. PEPs. Adverse media. Next come the policies. Long PDFs written for regulators, not adapted to reality. Maybe they run a liveness check. Often as an afterthought, just to say they did. And biometric matching? That is usually buried deep in the workflow, if added at all. No wonder so many platforms still struggle with: • Multi-account fraud • Fake IDs sliding through • Account takeovers months later These 4 rules transform eKYC from a 𝗰𝗵𝗲𝗰𝗸𝗯𝗼𝘅 𝗳𝗼𝗿 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘀 into a 𝗳𝗼𝗿𝘁𝗿𝗲𝘀𝘀 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗳𝗿𝗮𝘂𝗱𝘀𝘁𝗲𝗿𝘀: 1️⃣ Start with 𝟯𝗗 𝗟𝗜𝗩𝗘𝗡𝗘𝗦𝗦 ↳𝙋𝙧𝙤𝙫𝙚 𝙩𝙝𝙚𝙧𝙚’𝙨 𝙖 𝙧𝙚𝙖𝙡, 𝙡𝙞𝙫𝙚 𝙝𝙪𝙢𝙖𝙣 𝙗𝙚𝙛𝙤𝙧𝙚 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜 𝙚𝙡𝙨𝙚. If you skip this, everything further is worthless. A deepfake or replayed video can ace a document check. No liveness = wide open door. 2️⃣ Build your 𝟭:𝗡 𝗕𝗜𝗢𝗠𝗘𝗧𝗥𝗜𝗖 𝗦𝗘𝗔𝗥𝗖𝗛 on top ↳𝙎𝙩𝙤𝙥 𝙛𝙧𝙖𝙪𝙙 𝙧𝙞𝙣𝙜𝙨 𝙗𝙮 𝙨𝙥𝙤𝙩𝙩𝙞𝙣𝙜 𝙙𝙪𝙥𝙡𝙞𝙘𝙖𝙩𝙚 𝙛𝙖𝙘𝙚𝙨. Don’t just verify one person matches one ID. Compare each new user to everyone who’s ever signed up. If they’re trying to open multiple accounts under different names? Catch them here. Shut it down. 3️⃣ Next layer is 𝗔𝗡𝗧𝗜-𝗦𝗣𝗢𝗢𝗙 & 𝗔𝗡𝗧𝗜-𝗧𝗔𝗠𝗣𝗘𝗥𝗜𝗡𝗚 𝗜𝗗 𝗰𝗵𝗲𝗰𝗸𝘀 ↳𝙎𝙥𝙤𝙩 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙄𝘿𝙨 𝙤𝙣 𝙨𝙘𝙧𝙚𝙚𝙣𝙨. 𝙎𝙬𝙖𝙥𝙥𝙚𝙙 𝙛𝙖𝙘𝙚𝙨. 𝘼𝙡𝙩𝙚𝙧𝙚𝙙 𝙩𝙚𝙭𝙩. It’s not enough to see a crisp photo of an ID. You need to know it’s a full, untampered, physical document. Anything less invites sophisticated fakes. 4️⃣ Add 𝗢𝗡𝗚𝗢𝗜𝗡𝗚 𝗩𝗘𝗥𝗜𝗙𝗜𝗖𝗔𝗧𝗜𝗢𝗡 𝘃𝗶𝗮 𝟯𝗗 𝗙𝗔𝗖𝗘 𝗠𝗔𝗧𝗖𝗛𝗜𝗡𝗚 ↳𝙆𝙚𝙚𝙥 𝙫𝙚𝙧𝙞𝙛𝙮𝙞𝙣𝙜 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙍𝙀𝘼𝙇 𝙥𝙚𝙧𝙨𝙤𝙣 𝙘𝙤𝙣𝙩𝙧𝙤𝙡𝙨 𝙩𝙝𝙚 𝙖𝙘𝙘𝙤𝙪𝙣𝙩 Because trust can’t be a one-time event at signup. When someone tries to change settings, withdraw funds, or do anything risky - run 3D Liveness + Face Matching again. Stop account takeovers before they turn into losses. Platforms that build this way don’t just “comply.” They: 💰 Slash fraud chargebacks 📝 Keep regulators off their backs 🤝 Build user trust that actually lasts The best companies build from 3D Liveness up, not static document checks down. Anything else is just a “security theater” with a hefty price tag. 💾 Save these tips. ♻️ Share them with your leadership team to take your eKYC to the next level. ▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂ I'm Ilya Vlasov - a #biometrics & #digitalidentity enthusiast. 👆Click my name 👆 + Follow ✅ + 🔔 for the latest updates and industry insights!

Most users never make it past your signup form. Not because your product sucks. But because the entry point does. Here’s what most people don’t realize: Your signup form isn’t just a form. It’s a test. It’s a trust check. It’s your first handshake—and users decide within seconds whether to continue or click away. So let’s break down why most signup flows quietly kill conversions— and how to fix them before they drain your growth. 1. You ask too much, too soon. 7 fields. 3 dropdowns. Cognitive overload is real. If it feels like work, they’re gone. ↳ Fix it: Only ask what’s essential. Delay extra info until onboarding. Use autofill, not obstacles. 2. You break trust instantly. No privacy messaging. Just a cold form with a “Submit” button. People don’t sign up when they feel unsafe. ↳ Fix it: Use secure design patterns. Say why you need each field. Add social proof or trust badges. 3. You make it too rigid. Only one way to sign up? Only email? No Google, LinkedIn, or Apple? You’re making them do extra thinking. ↳ Fix it: Offer multiple sign-up options. Pre-fill data when possible. Let them choose how to log in later. 4. You forget about mobile. Buttons that play hide-and-seek? 60%+ of users are on mobile. Your form should feel native. ↳ Fix it: Test on real devices, not just desktops. Use large tap targets. Reduce typing wherever possible. 5. You don’t respect their flow. No progress indicators. No error messages until after they click. And no clear next step. Users feel lost. ↳ Fix it: Use inline validation. Show visual progress cues. Make success feel like success. Fixing your signup form is one of the fastest, highest-leverage changes you can make to increase activation and improve conversions. Make it feel effortless. Make it feel safe. Make it feel like the start of something great. What’s the worst signup form experience you’ve had? ♻️ Share this to help others make forms better. 🔔 Follow Artem Borysenkofor more updates!

“Users are not staying on our app.” That’s what the client told me. No charts. No logs. No specifics. They assumed the app was too simple and wanted more features to fix it. But instead of jumping into building new things, I started asking: 🔍 Why aren’t users staying? 📊 Where exactly are they dropping off? 📱 How long do they spend in the app? 📥 Are they even finishing onboarding? So I set up analytics, tracked user behavior, and recorded session flows. Here’s what I found: ➡️ 70% of users dropped off during signup. ➡️ The OTP screen had a 10-second delay. ➡️ On slow networks, it didn’t even show an error — just froze. ➡️ Some users never received the OTP at all. They weren’t bored. They were blocked. So instead of adding more features, I fixed the real problem: ✅ Improved OTP reliability. ✅ Added loading indicators and retry logic. ✅ Allowed users to skip OTP if they came from a trusted source. ✅ Reduced signup steps from 4 to 2. Result? 📈 Retention jumped by 42% in the first week. 📉 Complaints dropped. 🙂 And users stayed. The client asked for more, but what they truly needed was less friction. ✅ Moral: Being a developer means solving the real problem, not just writing the requested code. That’s how we create value. That’s how we earn trust. Not with more code, but with more clarity. #SoftwareDevelopment #ProductThinking #FlutterDev #ProblemSolving #CleanCode #TechWithEmpathy #SoftwareDevelopment #UXMatters #DevLife #AppDevelopment #MobileAppDev #Debugging #CodingMindset #DeveloperExperience #TechStory #BuildBetter

 90% of client-agency conflicts don’t start in the campaign. They start in the first 2 weeks. A client once told me: We’ve worked with 4 agencies before, none of them worked. I dug into why. Here’s what I found: No clear brief, just “we want growth.” Unrealistic expectations (We want 10x leads in 30 days). No single point of contact — every meeting had a new person contradicting the last one. The campaigns weren’t failing. The relationship was failing. What I wish clients knew before hiring an agency: 1️⃣ Marketing ≠ Magic → It’s compounding consistency. Stop expecting “overnight virality.” 2️⃣ Clear briefs save months → A 1-hour clarity session upfront can prevent 20 back-and-forths later. 3️⃣ Respect timelines → “ASAP” requests destroy quality and morale. 4️⃣ Treat agencies as partners, not vendors → You don’t just “outsource tasks.” You share vision. 5️⃣ Budget reflects ambition → ₹20k budgets don’t create ₹2Cr results. Be realistic. Solutions I use with clients now: ✅ I insist on a kick-off workshop (clarity, KPIs, timelines) before touching execution. ✅ I set non-negotiables in contracts: deliverables, payment terms, response times. ✅ I align expectations with data — showing what’s achievable vs fantasy. Stat: According to Deloitte, brands with high-trust agency relationships see 2.5x ROI compared to transactional ones. So my advice to businesses: Don’t just “hire an agency.” Build a partnership.

Stop destroying company relationships.. "We'll look into it and get back to you." Then... silence for two weeks. One of the biggest mistakes Accounting firms make is staying silent when they don't have immediate answers. Clients don't expect you to know everything instantly. But they do expect accountability and communication. Instead of disappearing when you're stumped, try this approach: Immediate Acknowledgment (within 24 hours): "Thanks for flagging this. I want to make sure we give you the most accurate guidance, so I'm reviewing what went wrong and will get back to you with a plan by Friday." Set Clear Expectations: • Give a specific timeline for your response • Explain what you're doing to find the answer • Confirm their priority level for the issue Follow Through (even if it's partial): "I've researched your question and identified two potential solutions. I'm still waiting on clarification from the IRS on one aspect, but here's what we can tell you now..." Example: A client asked about a complex international tax issue I'd never encountered. Instead of researching in silence for a week, we sent this: "This is a specialized area that we want to handle correctly. I'm consulting with an international tax expert and will have specific guidance by Wednesday. In the meantime, here are three immediate steps to protect your position..." The client's response? "I appreciate you being upfront about the complexity and taking the time to get this right." Why This Approach Builds Trust: 1. Transparency creates confidence - Clients trust advisors who acknowledge their limitations 2. Communication reduces anxiety - Silence makes clients assume the worst 3. Professionalism shows expertise - Knowing when to consult specialists demonstrates good judgment Firms that master this communication style retain clients even when mistakes happen. Why? Because clients value reliability and honesty over perfection. Remember: The goal isn't to be right 100% of the time. The goal is to be trusted 100% of the time. How does your firm handle situations where you need additional time to research complex issues? What communication strategies have worked best for maintaining client confidence? Balaji Manohar Madras Accountancy

Don’t overthink conversion. Qualified prospects only ever drop out for 3 reasons: 1. Comprehension: They don’t understand what you do 2. Urgency: They understand but don’t care 3. Trust: They get it, they care, but they don’t believe you. (And it’s always in that order.) Here’s how to diagnose and fix each of those 3 gaps: 𝗚𝗮𝗽 𝟭: 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝗼𝗻 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲: Show your headline to a prospect for 5 seconds. Ask them “What does that mean?” If they can’t explain it back clearly, you’ve found your problem. 𝗙𝗶𝘅: You’ve got 5 words + one image to show you understand their desired outcome. If your headline talks about your product, you’re asking them to guess. If your headline talks about their goal, you’re on the right track. 𝗚𝗮𝗽 𝟮: Urgency 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲: If prospects say “I’m too busy,” that means you’re not a top-3 priority. That’s an urgency problem. 𝗙𝗶𝘅: You can try simple tactics like time-limited discounts, and “problem agitation” copy that pokes at their pain. But here’s the real opportunity: Ask prospects what is on their top-3 list, and reposition or pivot to address a top 3 priority. 𝗚𝗮𝗽 𝟯: Trust 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲: Ask recent signups “what almost stopped you from signing up?” Their answers will reveal your trust gaps. 𝗙𝗶𝘅: It’s a mistake to view trust as an amorphous concept like “brand.” Trust is rooted in specific concerns like “What will my team think?” “Will I actually use it?” or “Are your providers vetted?” Your action plan: 1. Run the 5-second test on your headline 2. Interview prospects to discover their top 3 priorities 3. Address specific trust issues (not general “brand building”) 💡 Want the whole playbook? We’ve recorded “The 15 Minute Landing Page” workshop - I’ll drop a link to the replay in the comments. Know somebody who’s struggling with conversion? Tag ‘em 👇

Client came to me with a 96% cart abandonment rate In a recent consultation, a client shared a serious challenge: 👉 They had just started running Facebook Ads with a modest £500 budget. 👉 Their Initiate Checkout results were solid at $2 per action. 👉 But the cart abandonment rate was a shocking 96-97%. With their product priced at just $10, there was barely any room for profit. Their passion for growth was clear, but the numbers were unsustainable. Here’s how we tackled the problem and turned things around: Key Issues Identified: 1️⃣ Trust Issues – No custom domain or optimized checkout experience made the site seem less credible. 2️⃣ Slow Website – Long load times and disconnected ad-to-page messaging disrupted the user journey. 3️⃣ Conversion Funnel Flaws – Sending users straight to checkout without enough product information or engagement. 4️⃣ Weak Ad Strategy – Over-reliance on a low-margin product and no upsell options to boost revenue. Our 3-Step Solution Step 1: We revamped the website: ◾ Secured a custom domain for better trust. ◾ Improved load times by compressing large images. ◾ Added a product details page for clarity before checkout. Step 2: We focused on creating a better conversion funnel ◾ Shifted from direct checkout to a multi-stage funnel. ◾ Launched video-based ads highlighting the product's solution. ◾ Retargeted high-engagement viewers (50%+ watched the video). ◾ Added upsell opportunities post-purchase to boost AOV (Average Order Value). Step 3: While making these changes, we paused high-budget campaigns and ran low-cost awareness ads to stay visible. This allowed us to: ◾ Fine-tune ad creatives for better consistency. ◾ Use heatmaps to identify why users were dropping off. The results? ◾ Reduced cart abandonment by solving trust and usability issues. ◾ Boosted AOV with strategic upsells and smarter pricing. ◾ Created a sustainable strategy to make the product profitable. Are you facing similar issues with your e-commerce growth? book a call with me (Link in Bio)