How to Add Trust Signals for Technical Buyers

𝐎𝐧𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐦𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐭𝐞𝐚𝐦 𝐭𝐚𝐮𝐠𝐡𝐭 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐔𝐒 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬: Convenience sounds like a win… But in reality—control builds the trust that scales. We were working to improve product adoption for a US-based platform. Most founders instinctively look at cutting clicks, shortening steps, making the onboarding as fast as possible. We did too — until real user patterns told a different story. 𝐈𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐫𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲, 𝐰𝐞 𝐭𝐫𝐢𝐞𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐜𝐨𝐮𝐧𝐭𝐞𝐫𝐢𝐧𝐭𝐮𝐢𝐭𝐢𝐯𝐞: -Added more decision points -Let users customize their flow -Gave options to manually pick settings -instead of forcing defaults -Conversions went up. -Engagement improved. Most importantly, user trust deepened. You can design a sleek two-click journey. But if the user doesn’t feel in control, they hesitate. Especially in the US, where data privacy and digital autonomy are non-negotiable — transparency and control win. Some moments that made this obvious: People disable auto-fill just to type things in manually. They skip quick recommendations to compare on their own. Features that auto-execute without explicit consent? Often uninstalled. It’s not inefficiency. It’s digital self-preservation. A mindset of: “Don’t decide for me. Let me drive.” I’ve seen this mistake cost real money. One client rolled out an automation that quietly activated in the background. Instead of delighting users, it alienated 20% of them. Because the perception was: “You took control without asking.” Meanwhile, platforms that use clear prompts — “Are you sure?” “Review before submitting” Easy toggles and edits — those build long-term trust. That’s the real game. What I now recommend to every tech founder building for the US market: Don’t just optimize for frictionless onboarding. Optimize for visible control. Add micro-trust signals like “No hidden fees,” “You can edit this later,” and toggles that show choice. Make the user feel in charge at every key step. Trust isn’t built by speed. It’s built by respecting the user’s right to decide. If you’re a tech founder or product owner, stop assuming speed is everything. Start building systems that say: “You’re in control.” 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐬𝐭𝐢𝐜𝐤𝐬. 𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐢𝐬? 𝐋𝐞𝐭’𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬. #UserExperience #ProductDesign #TrustByDesign #TechForUSMarket #businesscoach #coachishleenkaur LinkedIn News LinkedIn News India LinkedIn for Small Business

This 67-year-old ad explains why your mining tech isn’t selling. A man sits, arms folded, unimpressed. Because if mining companies don’t know you, trust you, or understand your product—you won’t sell. That’s why demand creation starts before sales. Let’s break it down. 💬 “I don’t know who you are.” Problem: Mining is relationship-driven, but relationships don’t start in a sales meeting. If you only show up when selling, you’ve already lost. Solution: Brand positioning and thought leadership. Be present in industry discussions, post insights, and get seen by decision-makers before you hit their inbox. 💬 “I don’t know your company.” Problem: Buyers are skeptical. If your company isn’t visible, expect rejection before you start talking. Solution: Strategic partnerships, PR, and networking. A strong website, media coverage, and industry relationships make you look like a serious player. No LinkedIn presence? No customer stories? You’re making it too easy for buyers to ignore you. 💬 “I don’t know your company’s product.” Problem: Buyers don’t have time to figure out what you do. If your messaging is unclear, they’ll move on. Solution: Prove it before selling. Pilot projects and trials validate your tech. Clear messaging spells out what you do and why it matters—don’t assume buyers will connect the dots. 💬 “I don’t know what your company stands for.” Problem: Buyers don’t just buy products—they buy alignment. Solution: Speak their language. Align your messaging with mining’s top concerns: OPEX vs. CAPEX, ESG, downtime, risk reduction. Show how your product impacts their KPIs. 💬 “I don’t know your company’s customers.” Problem: Mining buyers trust other mining buyers. No social proof? No deal. Solution: Turn customers into advocates. Referrals drive most mining tech sales. Document wins, capture testimonials, and let results do the talking. 💬 “I don’t know your company’s record.” Problem: Nobody wants to be your first customer. Solution: If you’re new, prove yourself with limited trials or by partnering with established players. If you’re not new, show your track record. “I don’t know your company’s reputation.” Problem: Mining is a small industry. Reputation spreads fast. Solution: Control your narrative. Speak at conferences. Get featured in industry news. Publish insights on LinkedIn. A respected name makes every sale easier. 💬 “Now—what was it you wanted to sell me?” If you’re hearing this, you’ve already lost. The best sales conversations start with: “I’ve seen your company around.” ⚠️ Ignore marketing? You might as well be sitting in that chair from 67 years ago—waiting for buyers who’ll never show up.

Most life science companies try to sell their tech the wrong way on social media. ❌ They list every feature. ❌ They go deep into technical specs. ❌ They throw in some benefits for good measure. Then they wonder why nobody bites. 😓 The truth? Nobody trusts a claim that sounds like a pitch. There's a better way: Don’t tell. Show. Let me illustrate with a story from outside the biotech industry. In 2006, Blendtec launched the most powerful blender on the market. On paper, it had everything: speed, power, features. But people weren’t buying. They didn’t trust it. So Tom Dickson, the CEO, tried something else. He launched a series of videos under one simple question: Will it Blend? He didn’t talk about watts or blade geometry. He just blended random stuff: golf balls, iPhones, glow sticks. The internet went wild. ✅ 23,000 website visits the day after the first video ✅ +500% sales increase in 2008 ✅ +700% in 2009 What worked? He didn’t just explain. He proved it. This principle works in biotech too. Your technology might be amazing. However, if your audience doesn’t trust it, they won’t make a purchase. ↳ They need to see it in action. ↳ Hear from users. ↳ Watch the process. ↳ Understand the impact. That’s how trust is built. Not with a spec sheet. With proof. 👉 How do you show your tech to build trust with the people you want to reach? ---- 👋 Hi, I'm Sébastien — Founder of Mywebtechcare®. I help life sciences founders like you build visibility, trust, and long-term opportunities on LinkedIn.

3 Powerful Strategies for Sales Success for Tech Vendors Closing deals in the tech industry is a whole different game. Buyers are savvy, competition is fierce, and decisions are often complex. So, how do top sales pros seal the deal? Here are 3 powerful strategies that work: 1). Sell the Business Outcome, Not Just the Tech Tech buyers don’t just care about features, they care about impact. Instead of saying: ❌ “Our AI-driven analytics tool provides real-time insights.” ✅ Say: “We help companies reduce decision-making time by 50%, leading to faster revenue growth.” 💡 Action Step: Shift your pitch from what your product does TO How it transforms the buyer’s business. 2). Reduce Risk, Increase Trust Tech purchases are high-stakes. Buyers fear wasted budgets, failed implementations, and security risks. Counter that with: ✅ Customer success stories & case studies ✅ Pilot programs or limited-risk trials ✅ Clear ROI projections 💡 Action Step: During your pitch, ask: "What risks concern you most?" Then, proactively address them. 3). Master the Art of Multi-Stakeholder Selling Tech deals often involve multiple decision-makers - IT, Finance, Procurement, and the end-users. The secret? 🔥 Customize your messaging: CFOs care about cost savings, while IT leaders focus on security & integrations. 🔥 Build internal champions who sell on your behalf. 💡 Action Step: Map out all key stakeholders and tailor your communication to what matters most to each. Final Thought: Tech sales isn’t about pushing products - it’s about enabling transformation. The faster you help buyers see the value, reduce risk, and navigate decisions, the faster you’ll close the deal. Which strategy has helped you the most in tech sales? Drop your thoughts...

The B2B buying truth Peep Laja's data just revealed: You don't need to be Salesforce to win $50M+ companies over. The data is clear: 🟡 79% care about brand fame 🟡 But 38% still buy from unknowns (!!!) 🟡 Larger budgets ($30K+) require safer choices Being unknown isn't a death sentence. It's just a different game. Here's the buying pattern: → First look for known brands → Check peer recommendations → Then explore alternatives → Finally, evaluate unknowns So how do you win as an unknown? The research reveals specific conditions: Under $30K Deals: This is your entry point. Buyers are explicitly more open here. Focus on: → Quick time-to-value → Superior solution / innovation → Better pricing → Frictionless trials or proofs of concept (Navattic is a killer feature for this) Over $30K Deals: You need trust signals: → Peer validation (most critical) → Security documentation → Post-sale support proof → Integration capabilities → Easy migration paths Most telling quote from a CMO: "Unknown vendors need to prove they'll exist AND support us long-term" Research shows buyers will switch if you: → Solve problems legacy players ignore → Come through trusted communities → Offer risk-free evaluation periods → Show clear innovation advantage → Provide better pricing models Your advantage? While big brands rest on reputation, 38% of buyers aren't looking for safe. They're looking for better. Be better. Make it easy for them to say yes.

Trust dies fast online. These 5 fixes make it bulletproof. Trust isn’t just a feeling. It’s a decision your visitors make in under 10 seconds. For industrial companies, trust 𝘴𝘵𝘢𝘳𝘵𝘴 at the website. And more often than not, it ends there, too. Here are 5 uncommon trust-builders we’ve seen move the needle for B2B brands that operate in serious, technical, high-stakes industries: → Show what 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯-𝘮𝘢𝘬𝘪𝘯𝘨 looks like at your company. → Clarify timelines and capacity. → Explain the ‘why’ behind your work. → Include “boring” proof. → Be brutally clear about who you’re for. If your site isn’t answering the buyer’s unspoken question: → “Can I trust these people with my business?” Then nothing else matters. --- Follow Jeff Gapinski for more content like this. ♻️ Share this with someone whose site feels ‘off’ to buyers.

Trust signals improved conversions by 30% in 2 weeks. Here’s how we turned skepticism into sales in just 14 days. Our partner, a company selling innovative hunting gear designed to cloak the wearer’s bioelectric signature from prey, was facing a major hurdle. Their visitors didn't trust their product. Their product (while effective) was met with a ton of skepticism, especially on first contact. This was affecting their conversion rate, largely because their website wasn’t prominently showcasing reviews, security badges, or other trust signals that could reduce hesitation from potential buyers. To tackle this, we focused on one key element: building trust with their website visitors. We took the following steps: 1. Added customer reviews and testimonials directly on product pages to establish credibility. 2. Displayed security and payment assurance badges throughout the site to reassure users of safe transactions. 3. Conducted an A/B test to measure how these changes impacted the conversion rate. What we implemented was simple, yet incredibly effective. We made reviews and trust signals easily visible and strategically placed across key areas on the website. The results were almost immediate. In just two weeks, we saw a 30% increase in conversion rate. This led to a 34.5% increase in revenue per visitor, amounting to an additional $30,000 in revenue per month. A large number of their skeptical visitors became confident, paying customers. This case is a perfect example of how crucial trust signals are in e-commerce. By addressing hesitation head-on and showcasing credibility, we saw tangible results. A simple reminder: Keep reviews and security badges visible, and eliminate skepticism wherever possible. Have you implemented similar strategies to build trust and improve conversions?