Understanding Shifts In Customer Preferences This Year

want to know the dirty little secret about trend forecasting? while everyone's obsessing over what's "next," the real innovators are already capitalizing on what's here. i've spent weeks analyzing reports from YouTube, Meta, Spotify, and others. here's what's actually changing (and what's just recycled thinking): 3 massive shifts happening RIGHT NOW: 1. emotional depth revolution ↳ gen Z isn't asking for personalization, they're demanding real connection ↳ example: patagonia turning product repairs into community narratives 2. AI moving from behind the scenes to center stage ↳ we're shifting from AI-powered to AI-partnered ↳ brands winning: look at snapchat's AI characters giving style advice 3. hybridized experiences taking over ↳ physical spaces becoming content studios ↳ digital/physical divide? it's already disappearing bottom line: 2025's "trends" are unfolding in today's consumer behavior. the most successful brands aren't waiting for tomorrow - they're acting on the patterns hiding in plain sight. question is: what signal are you seeing today that you can act on while others are still planning for tomorrow? #FutureOfBusiness #Innovation #DigitalTransformation #MarketingStrategy #Leadership

A core part of my job is understanding how consumer behavior is shifting -- and how we can best support our customers. In our latest consumer survey, we uncovered a clear pattern: shoppers are making intentional, value-driven choices. Here’s what stood out: 💰77% say price is their #1 purchase driver, followed by shipping speed. 🏘️42% are seeking out American-made products. 🛍️37% say current deals feel like Black Friday/Cyber Monday. 🔄 35% of shoppers say they’d switch to a more affordable brand if their favorite increased prices by just 10%, but 21% say they’d keep buying as usual. Consumers are telling us what matters to them. The brands that listen and act quickly based on data will be the ones that thrive. These insights come from Klaviyo’s Consumer Pulse, which I highly recommend following if you're trying to stay ahead of ever-evolving consumer behavior.   https://lnkd.in/gr8AJUci

For those who asked for the data behind "The Redirection Economy" video I shared yesterday, I'm making our full 10-slide deck available today. The key insight driving everything: 𝗧𝗵𝗲 𝗧𝗿𝗶𝗽𝗹𝗲 𝗧𝗵𝗿𝗲𝗮𝘁. We're witnessing an unprecedented convergence of economic worry + recession fears + rights concerns, creating the perfect conditions for permanent spending shifts. Four statistics that business leaders should be watching closely: 𝟭. 𝟯𝟮% 𝗼𝗳 𝗚𝗲𝗻 𝗭 𝗱𝗼𝗻'𝘁 𝘀𝗵𝗼𝗽 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘀𝘁𝗼𝗿𝗲𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀' 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝘀 — these aren't casual shopping shifts, they're relationship endings. 𝟮. 𝟲𝟳% 𝗼𝗳 𝗟𝗚𝗕𝗧𝗤𝗜𝗔+ 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀, 𝟱𝟴% 𝗼𝗳 𝘄𝗼𝗺𝗲𝗻, 𝗮𝗻𝗱 𝟱𝟳% 𝗼𝗳 𝗣𝗢𝗖 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲𝗶𝗿 𝗿𝗶𝗴𝗵𝘁𝘀 𝗮𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝘁𝗵𝗿𝗲𝗮𝘁 — completing the triple threat anxiety trifecta driving spending decisions. 𝟯. 𝟰𝟰% 𝗼𝗳 𝗚𝗲𝗻 𝗭 𝗮𝗿𝗲 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 "𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀" — value-switching that costs brands more than just revenue, it erodes hard-won trust. 𝟰. 𝟳𝟲% 𝗼𝗳 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗿𝗲𝗰𝗲𝘀𝘀𝗶𝗼𝗻 — adding to what we call "economic cortisol," a sustained stress reshaping all consumer decisions. What makes this consumer shift different from previous boycott cycles? --> Its permanence. 37% of Gen Z boycotters plan to continue indefinitely or until specific changes are made. See data behind The Redirection Economy below. For a full analysis and the video of John Gerzema and I discussing the trends, check out The Next Big Think! and sign up for free weekly insights: https://lnkd.in/eBQdcgbz #ConsumerInsights #MarketTrends #RetailStrategy #ConsumerBehavior