Building Trust Through Inclusive CSR Practices

Do you think you are fooling your employees about inclusion? Probably you are not. So often I see that employers seem to believe that saying how inclusive they are on social media will convince their employees that they have a great culture. The fact is, employees know when all is not well. You can’t “fool” them about inclusion, they must live it.  As organizations strive for inclusivity, navigating the plethora of diversity events and initiatives can raise awareness in a positive way, but it requires a thoughtful approach. If your tactics are about marking dates on a calendar but do not drive meaningful change, your efforts will not be effective 1️⃣ **Purposeful Engagement:** Embrace diversity days and months as opportunities for awareness and understanding. Encourage open dialogue about race, disability, gender, sexuality, and religion to dispel myths and assumptions. 2️⃣ **Go Beyond Tokenism:** Avoid superficial gestures by prioritizing internal awareness and engagement first. Celebrate achievements internally before broadcasting externally. Ensure that you share and celebrate tangible accomplishments around equity, not just celebrate diverse identities. 3️⃣ **Embed Equity &  Inclusion in Culture:** Integration is key. Embed equity & inclusion into every aspect of your organization, from recruiting to manager expectations to leadership engagement. Only by making it a 365-day commitment will it drive a culture where everyone feels valued and respected. 4️⃣ **Science-Led Monitoring:** Measure success beyond visible diversity. Seek feedback regularly including anonymous channels to provide input. Assess the impact of initiatives and identify areas for improvement. Regular data review and alignment are crucial for long-term progress. 5️⃣ **Empowerment & Leadership:** Provide genuine opportunities for staff to shape priorities and advance their careers. Foster inclusive leadership, ensuring all senior leaders are seen engaging in the work, and strive for diverse representation at all levels of the organization. By following these best practices, organizations can not only celebrate diversity but also drive real change, creating environments where everyone can thrive. #DiversityandInclusion #InclusiveCulture #DEIBestPractices Diversity North Group

13 actionable steps we can take to keep DEl going, from individual to collective efforts: 1. Learn from the lived experiences of other identity groups and unlearn the lies and biases we are socialized to believe to be true. 2. Don't reach out to marginalized folks only for "diversity stuff" or use them as diversity mascots. Tokenism perpetuates performative representation. 3. Be specific when discussing issues confronting specific identity groups. 4. Trust and support your colleagues when they provide feedback about something they believe is identity-based or racially motivated. Yes to compassion, no to gaslighting. 5. Amplify the voices of colleagues whose opinions are frequently ignored or minimized. Actively seek feedback from individuals who might not naturally have a platform in the organization. 6. Give marginalized colleagues public and proper credit for their work. 7. Speak up against exclusionary, harmful behaviors and unfair practices. 8. Stop seeking marginalized people to shield, endorse, perpetuate, or put forward inequitable and harmful policies and practices. 9. Avoid double standards and placing unreasonable expectations on marginalized groups. 10. Keep in mind the well-being of marginalized employees every day, not just during identity months or when tragic events make headlines. 11. Improve access to information, opportunities, and resources, centering the most marginalized. 12. Review policies and practices regularly to identify and address biases as they appear (e.g., compensation, performance review, development, and promotion.) 13. Promote people with marginalized identities to management and leadership positions, and give them formal power and authority to influence change. —— [Alt text embedded in the image.]

Your competitors are winning with this Leading with inclusion is crucial. And it's not just a good idea. It's essential for modern business success. Embedding DEI into your business strategy is a game-changer. It drives innovation, improves decision-making, and gives you a competitive edge. Here's how to do it: 1) Center diversity in strategic planning. Include diverse perspectives to reflect a broad range of customers and employees. 2) Set measurable goals. Define DEI objectives and track progress using metrics like diversity in hiring and retention rates. 3) Foster an inclusive culture. Model inclusive behavior, normalize DEI discussions, and promote psychological safety. 4) Implement inclusive practices. Review and revise policies, diversify hiring practices, and offer inclusive benefits. 5) Invest in education and development. Provide DEI training and develop underrepresented talent through mentorship and leadership programs. 6) Measure and adapt. Use data analytics to track progress and seek feedback to refine your strategies. DEI is an ongoing journey. Commit to it, learn from it, and adapt as needed. Leading with inclusion is a continuous journey. Start today, in any position. Don't wait for permission or a title. Your actions will drive change. Your business will thrive because of it. What are your thoughts about this?

New research from Gravity Research shows something troubling: companies are neutralizing their commitment to equity. DEI mentions in Fortune 100 company reports dropped 72% between 2024 and 2025. The acronym ‘DEI’ itself plummeted 98%. This isn’t just a semantic change - it’s a strategic retreat. Here’s what happened: Companies first tried ‘safer’ language. Mentions of ‘belonging’ surged 87% in 2024 as an alternative to DEI. But even that didn’t last - ‘belonging’ dropped 47% in 2025. The irony? Companies that maintained their DEI commitments saw reputation scores rise by 1.5 points in the Axios Harris Poll, while overall corporate reputation declined by 2.34 points. Patagonia, Costco, and Microsoft - all companies that held firm on DEI - ranked among the highest for trust, culture, and ethics. Meanwhile, companies that rolled back their DEI programs saw a decline in their reputation. Target, Disney, and AB InBev all dropped significantly in reputation rankings. At Better Together Agency, we help companies navigate this tension. The solution isn’t to abandon equity commitments - it’s to communicate them more strategically. The data is clear: authentic commitment to diversity builds trust. Linguistic gymnastics destroy it. How is your organization balancing political pressure with genuine equity commitments?