Tips to avoid spam folder and stay GDPR-compliant

Are your emails ending up in the spam folder? Is your #deliverability rate plummeting? Don't throw in the towel and switch domains just yet! The solution might be simpler than you think. Changing domains is a temporary fix that doesn't address the root cause of your email reputation issues. Instead, focus on improving your email practices: Reduce Complaints: * Get permission first: Ensure all recipients have opted-in to your list. * Segment your audience: Send targeted messages to engaged subscribers to increase relevance and reduce unsubscribes. * Make unsubscribing easy: Provide a clear and easily accessible unsubscribe link in every email. Implement functional List-Unsubscribe headers. List Hygiene: * Address permission issues: Individuals should not be surprised by your email, consider Confirmed Opt-in if you're having issues with new subscribers and complaints. * Remove inactive subscribers: Regularly clean your list of inactive or unengaged contacts. * Validate email addresses: Verify the validity of email addresses before sending campaigns. Authentication: * Implement SPF, DKIM, and DMARC: These authentication protocols help verify your identity and prevent email spoofing. * Monitor your authentication records: Regularly check for errors or inconsistencies. Configurations: * Ensure your DNS is right: rDNS, Helo domains, and other system configs are important to setup properly * Protect your forms: Implement anti-bot features on your forms like reCAPTCHA, and form submission limitations * Manage mail streams: Separate marketing and transactional emails into different domains and IPs whenever possible. Additional Tips: * Check your content: Ensure your email content is error-free and well coded. * Optimize email size and format: Avoid large attachments and excessive images. * Test your emails on different devices: Ensure your emails render correctly across various platforms. * Send regularly: Maintaining a consistent sending schedule helps build trust with email providers. * Monitor your results: Track key metrics like open rates, click-through rates, and bounce rates to identify areas for improvement. #EmailIsHard and it takes time to build a strong email reputation takes time and effort. But by implementing these practices, you can build good reputations to help your emails land in the inboxes of your subscribers. Share your thoughts in the comments below! What are your best tips for improving email deliverability? #EmailGeeks #EmailMarketing

Can I send that cold marketing email without consent?   Just this month, I was asked the same question by three very different people: a general counsel, a privacy leader, and a head of marketing   And since it's a super common question, and one that holds up email marketing campaigns around the globe - we created the Email Marketing Compliance Guide.   Because when companies work across borders with privacy regulations like CAN-SPAM, GDPR, ePrivacy, CASL, Australia’s Spam Act, and Brazil’s LGPD, every country has a different take on what’s allowed.   Some say you need opt-in consent. Others say you don’t.   And then companies might question what even counts as a marketing email.   Yet if companies don’t understand global compliance rules as they enter new markets (or send marketing emails to the ones they already do business in), companies are risking more than just poor performance.   They could be violating the law.   And damaging consumer trust.   That's not a risk businesses can afford to take.   So we created the Email Marketing Compliance Guide to help companies guide decisions and answer questions on whether or not they can send that cold email.   Inside our guide, companies will get clarity on: ✔ Privacy laws and email marketing requirements across the US, Canada, EU, UK, Australia, and Brazil ✔ How to spot the differences between commercial and transactional messages ✔ Tips on consent requirements, opt-out rules, and how to avoid misleading email content ✔ Steps for creating a compliant email marketing program ✔ The importance of a preference center ✔ And more!   It’s written for marketers and leaders who need to move fast and stay compliant.   No guesswork. No fluff. Just clear, actionable guidance.   Whether your company is scaling into global markets or refining current email marketing programs, our guide will help you meet compliance obligations, respect your audience, and build trust.   And our Email Marketing Guide comes to you ungated. No name or email required.   Download it here today (no email required) https://lnkd.in/edJAW6WV ♻️ Share the guide with your marketing and privacy friends!

Email marketing isn’t just about clever subject lines and beautiful designs. There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble). Here are a few key rules every eCommerce brand should respect: ✅ Always get permission. Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent. ✅ Make it easy to unsubscribe. Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required. ✅ Include your business info. Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws. ✅ Be honest with your subject lines. No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined. ✅ Respect your subscribers’ preferences. Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy. Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere. And the truth is—following the rules actually helps you sell more. Why? Because it keeps your reputation clean and your emails out of the spam folder. #emailmarketing #emailtips #flowium