CSR Messaging That Connects With Consumers

Unlock the Power of Purpose-Driven Marketing: A Strategic Partnership between B2B Marketers and CSR Leaders 🌟 In today’s competitive landscape, B2B marketers at medium and large enterprises face the dual challenge of improving marketing campaign ROI while also meeting the growing expectations for businesses to contribute positively to society. The secret to navigating this challenge? Purpose-driven marketing through strategic partnerships with CSR leaders. Imagine every marketing campaign you launch not only driving sales but also showcasing your company’s commitment to social responsibility, sustainability, and positive change. This is not just a vision; it’s a tangible opportunity to differentiate your brand, deepen customer relationships, and enhance brand loyalty, all while contributing to causes that matter. Here’s how B2B marketers can collaborate with CSR leaders to harness the power of purpose-driven marketing: 1. Integrate Social Impact into Your Value Proposition: Work with CSR leaders to identify causes aligned with your brand values and customer interests. Highlighting these initiatives in your campaigns can significantly boost customer engagement and brand perception. 2. Leverage ScaleWith’s Social Impact Copilot: Identify and implement CSR initiatives seamlessly within your marketing campaigns. This AI assistant can help you navigate the complexities of aligning social impact with business goals, ensuring a smooth integration into your marketing strategy. 3. Showcase Real Impact Stories: Consumers are increasingly skeptical of superficial claims about social responsibility. Partner with CSR leaders to share authentic, compelling stories of the impact your company is making. This transparency builds trust and fosters a deeper connection with your audience. 4. Evaluate and Optimize Campaign Performance: Continuously monitor the performance of your purpose-driven campaigns against traditional campaigns to measure the ROI. This data will not only prove the value of integrating social impact into your marketing strategy but also provide insights for future campaigns. 5. Empower Sales Teams with Purpose: Equip your sales team with stories and data that reflect your company’s CSR efforts. This added layer of value can be a significant differentiator in the sales process, potentially increasing win rates and deal sizes. Incorporating CSR into your marketing efforts offers a win-win scenario: boosting your campaign ROI while making a positive impact on the world. As B2B marketers, you have the unique opportunity to lead this charge, creating a synergy between marketing excellence and corporate social responsibility that propels your brand to new heights. Connect with your CSR leaders today and start building campaigns that not only sell but also tell a story of meaningful change and purpose. #PurposeDrivenMarketing #CSRinMarketing #B2BMarketing #BrandImpact #SustainableBusiness

“At the NEFI Summit, I shared that storytelling is the bridge to connection—and no one tells the Bioheat® fuel story better than the customer service representatives who bring it to life with every call.” If you're team necessitates some helpful tips to build consumer confidence here you go. What Successful Customer Service Agents Say About Bioheat® Fuel Great customer service agents don’t just answer questions—they shape confidence, trust, and even excitement. Here are five things the best agents are saying to customers and prospects about Bioheat® fuel, the renewable replacement for traditional heating oil: “Nothing changes about your comfort—just the carbon.” → Reassures homeowners that Bioheat® works seamlessly in existing equipment with no disruption. “Cleaner fuel means a cleaner home.” → Highlights reduced soot, fewer odors, and improved indoor air quality. “Every gallon you use is a step toward net-zero.” → Empowers customers by showing that each delivery reduces carbon emissions without extra effort. “Think of Bioheat® like eating healthier—it’s better for you, and you don’t have to change your lifestyle.” → Uses a simple analogy to make renewable energy understandable and relatable. “This is America’s fuel—grown on U.S. farms, creating U.S. jobs.” → Connects Bioheat® to domestic agriculture, local economies, and energy independence. The Takeaway Homeowners aren’t just buying fuel—they’re buying reassurance, peace of mind, and a future they can believe in. Great CSR's know that Bioheat® isn’t just a product. It’s a story of cleaner, warmer homes, stronger communities, and a better tomorrow. #BioheatFuel #CustomerExperience #CleanEnergy #StorytellingMatters #EnergyTransition #HomeComfort #RenewableFuels #SustainableFuture #HeatingOil #CleanFuels For more insights visit, mybioheat.com.

Your organization is committed to taking real action, but few inside or outside of your company seem to know about it. That’s frustrating. Not enough people are reading the data points in your report, and savvy consumers can see right through inauthentic messaging or boring content. Some may not understand how your actions impact them. This is a missed opportunity. ❗ 79% of consumers say they are more likely to believe a company’s CSR commitments if they share their efforts along multiple channels. (sustainable brands) ❗ A study found that individual companies that promote their CSR initiatives on social media garner more loyalty from their followers. (IBM) ❗Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (insivia) Our nonfiction content studio uses a journalistic approach to turn your data into moving stories. After all, 81% of consumers trust real opinions over those promoted in an ad. As an award-winning TV journalist, it was always real stories about real people that made the most impact on audiences. While traditional news often showcased the worst in our communities, I knew there was a need to turn the lens on brands who were doing good. Interested in learning more about how we do that. Let’s chat! #csr #storytelling #videoproduction #miamivideo #nonfictionvideo