Nonprofit executives - I've spent 20+ years working in transformational change environments & crisis moments. Here are 3 things that can help you and your team right now: 1 >> Keep Communications at the Table Your heads of external AND internal communications are vital members of any crisis or critical strategy conversations. Often, decisions are made without these leaders in the room and they are brought in too late to contribute their expertise about how best to position challenging information, share meaningful updates, and respond to tough questions. This will make it harder for everyone in the long run. Do yourself the favor and keep communications at the table - as a contributing, strategic member - from the beginning. 2 >> Provide a Proactive Channel for Questions Your team is probably pretty shaken right now. They have questions. And while you may not be able to answer them all right now, it's important to acknowledge them and work toward answers where possible. Provide a proactive way for folks to submit questions (e.g., an email address they can reach out to, a form on your intranet, designated team members throughout the org) and then find a consistent way to provide meaningful responses (e.g., all-staff meetings + a standing document on the intranet that is routinely updated). 3 >> Help Everyone Understand Their Role You and your executive team may be working through scenario planning, major donor outreach, and many other emergent needs. Your team needs to hear how they can play an important role, too. Is there specialized support or research that can be gathered? Should they focus on continuing to provide great service to your community and donors? Help them know how and where to focus their energy - and when that may need to change. Don't assume that they will know to keep following the playbook that was laid out prior to the crisis or big change. What other practical tips do you have for nonprofit executives operating in transformational change or crisis environments? Share in the comments. #nonprofit #leadership #management #ChangeLeadership --- I'm Veronica - I help CEOs and Department Heads at established nonprofits create strategic clarity and lead change well. On LinkedIn, I write about practical approaches to improving the ways we think, plan, and work.
Managing Internal Communications In CSR Crises
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Summary
Managing internal communications during a CSR (Corporate Social Responsibility) crisis involves creating transparent and empathetic communication strategies to keep employees informed, engaged, and unified. It ensures employees understand their roles, feel supported, and maintain trust in leadership during challenging times.
- Involve communication leaders: Include internal communication experts in crisis planning from the start to ensure messaging is clear, timely, and consistent.
- Create transparent channels: Establish dedicated platforms where employees can ask questions and receive regular updates to stay informed and address uncertainties.
- Clarify team roles: Provide clear, role-specific guidance on what is expected of each team member and how they can contribute during the crisis.
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When (not if) chaos hits, great leaders step up. Master these 7 tactics to keep your team strong and united. In times of crisis, your team looks to you for guidance and stability. Your response can either unite your organization or fragment it. Clear, consistent communication is your most powerful tool. 7 essential tactics for communicating with your people: 1. Act Swiftly, But Thoughtfully ↳ Gather facts before addressing your team ↳ Aim to communicate within the first 2 hours 2. Radical Transparency ↳ Share known facts with staff, even if unfavorable ↳ Admit knowledge gaps to your team openly 3. Lead with Empathy ↳ Address team emotions before diving into facts ↳ Use phrases like "I know this is challenging for us all..." 4. Create an Internal Information Hub ↳ Launch a dedicated crisis page on your intranet ↳ Update it at consistent, pre-communicated times 5. Tailor Messages to Different Teams ↳ Craft distinct messages for various departments ↳ Adjust detail level based on team needs 6. Provide Clear, Role-Specific Guidance ↳ Give team-specific instructions on crisis response ↳ Break complex actions into simple, assignable tasks 7. Follow the 3-3-3 Rule ↳ Convey 3 key points, 3 times, in 3 different ways ↳ Repeat these core messages in all team communications Your team's trust is your crisis lifeline. Nurture it through transparent, consistent communication. If you found this valuable: • Repost for your network ♻️ • Follow me for more deep dives • Join 25,500+ subscribers for more actionable tips to build your brand and protect your reputation: https://lnkd.in/edPWpFRR
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This isn't another post about the improprieties and lack of ethics demonstrated publicly on Jumbotron this week by Astronomer execs. This is about what I hope happens next internally, on behalf of Astronomer employees. Today at Astronomer, I hope that an open letter is being sent out to all employees that strikes a tone of transparency and empathy. The key messages should be: 1 - Trust has been broken 2 - Here is what is being done now 3 - Express genuine understanding for the impact this has on work and culture 4 - Clearly call out that any questions and support needs be directed to so and so rather than aired publicly Then, after that is sent, I hope that Astronomer continues to maintain open communication and updates out to their employees about: → Any internal investigations (to the extent that it can be shared); →Updates to reporting structures and other resolutions whether temporary or permanent; → Overall impact on work. Additionally, I hope that Astronomer is monitoring employee sentiment on internal channels like Slack or Teams as well as externally like here on LinkedIn, on Glassdoor, etc. This monitoring shouldn't be done to shut it down but to seek to listen to understand concerns and impact on morale and #employeeengagement. And to do something about what they hear. Internal crises happen. How we respond and maintain trust during those times of crises says more about your #culture than how you are during the good times. #iamtalentcentric