Best Ways to Follow Up with Consulting Leads

“Just following up…” isn’t a strategy. It’s a stall. And I get it...follow-up can feel awkward. You don’t want to be annoying. You don’t want to seem desperate. You just want to re-open the convo without sounding like a robot. So let me show you 3 better ways to follow up...and when to use them: 🔹 1. The Callback This one’s personal. You reference something they said on the call. “You mentioned wanting to raise your rates without losing clients...still thinking about that? I am here to dig deeper when you’re ready.” ✅ Use it when: They were warm, the convo was real, and you just need a re-entry point. 🔹 2. The Disruptor Humor. A GIF. A voice note. Something unexpected. This one’s a pattern interrupt. I've sent a GIF of a guy standing in the rain...soaked, waiting. No words. No pressure. Just a quiet nudge. The person replied within minutes. ✅ Use it when: You’ve been ghosted or left on read and want to show up without pushing. 🔹 3. The Shift Sometimes the original thread is dead. So… pivot. Change the energy. Bring something new to the table. “Just saw this article and thought of our convo. Curious if you’ve been seeing this trend too?” ✅ Use it when: The trail is cold, but the relationship is worth keeping warm. Bottom line? 📌 People don’t ignore you because you followed up. They ignore you because you didn’t give them a reason to care. So stop “checking in.” Start reconnecting...with strategy, creativity, and a little heart. 💬 Curious: Which one do you tend to use? And which one do you want to try next? Yaacov 🎙🙏🏻 --- 👉 Struggling to sell your creative work? Hi, I’m Yaacov 👋🏻—I help agency owners & solopreneurs land more clients without feeling like a salesperson. 💡 My clients have hit 200% growth in 60 days and closed $50K in 3 weeks. Let’s fix your sales process.

Over the weekend, I had an amazing 1-on-1 coaching session with Alicia, where we tackled a major challenge for many entrepreneurs: crafting a robust follow-up system for coaching or consulting businesses. 🤯 One of the biggest struggles is keeping up with conversations. When we lose track, we miss out on key opportunities. Here’s a quick breakdown of the steps we discussed to stay organized and never miss a follow-up: 💡 Know Your Platforms Choose the platforms that best support your follow-up process. Personally, I rely on Notion to manage conversations, dates, reminders, and more—it keeps everything in one place. 📊 Segment Your Audience Divide your contacts into categories: 🔹 Leads 🔹 Active Clients 🔹 Past Clients Each group requires its own unique follow-up strategy! ⚙️ Create Automated Sequences Automated sequences for different stages of your funnel can save you tons of time ⏳. I use tools like Waalaxy or ConvertKit, but explore options like: 🔹 HubSpot 🔹 MailerLite 🔹 ActiveCampaign ✉️ Personalize Your Messages People love personal touches. Refer back to previous conversations—it shows you care. I always note key points from every interaction to build stronger connections 🤝. 🔀 Diversify Your Touchpoints Don’t just stick to one method of communication! Use emails, LinkedIn messages, texts, or even voice notes to make a lasting impression 🎤. 🗓️ Stay Consistent Establish a follow-up cadence: 🔹 Leads ➡ Every 3-7 days 🔹 Active Clients ➡ Weekly check-ins 🔹 Past Clients ➡ Monthly or quarterly touchpoints 🎁 Offer Value in Every Follow-Up Share a helpful resource, tip, or special offer—always provide something meaningful to build trust and long-term relationships 💪. A system like this will help you stay organized, convert more leads, and strengthen client relationships 🙌. 💬 Want to learn more on building a robust follow up system? Reach out to me for your complimentary 15 minutes coaching session. Where I share simple ideas on how to create a follow up system that works for you.

This past week, I've had 4 people tell me that they are getting crickets 🦗 when they follow up on a thoughtful pitch or proposal. The way I see it: 🤝 Relationships > Reminders. People are busy. Life happens. They’ll reply if, and when, you become a priority. So how do you become one? Instead of blasting a “Just following up!” email, try one of these options: 1. Lead with value. Say: “I saw this article and thought of you based on our last conversation, especially point #3.” Show you’re listening. 2. Ask something simple. Try: “Would it be helpful if I sent a version of the proposal with fewer deliverables to start?” or “Should I circle back in a few weeks?” Make it easy to say yes or no. 3. Use gratitude instead of pressure. Try: “I understand if now isn’t the right time. Just wanted to check if this is still of interest before I close the loop on my end.” 4. Offer something new. If they didn't bite the first time, offer a refreshed idea or update: “We just wrapped a similar project for [company], and the results were excellent. Would love to share if you're interested.” Ultimately, it’s about nurturing the connection, not pushing for the close. And if you get silence, that's ok. There are more fish 🐟 to cook up. If you have a favorite follow-up strategy, drop it below.👇