Before you dive into creating content, ask yourself this powerful question: "𝘞𝘩𝘢𝘵 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘮𝘢𝘥𝘦 𝘪𝘧 𝘐 𝘥𝘰𝘯’𝘵 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯?" 🤔 Here’s the problem with most training programs: They include irrelevant information instead of focusing on what learners truly need to succeed. This approach doesn’t work because: 🔴 Learners get overwhelmed by details that don’t apply to their role. 🔴 There’s no clear link between the training content and the actions learners need to take. 🔴 Mistakes are repeated because learners aren’t equipped with the right knowledge. 🔴 Real-world results don’t improve. Instead, Focus on designing content that 🟢 prevents mistakes 🟢 and empowers learners with the critical information they need. Here's how to make that happen: 1️⃣ Focus on consequences. What happens if learners don’t have this key information? Think of the real-world consequences. ▪️Will learners miss a step in a process? ▪️Make a poor decision? ▪️Fail to meet expectations? If not, the content may not be relevant to the performance objectives. This question helps you prioritize content that matters most. 2️⃣ Anticipate common errors. What mistakes do learners typically make when they don’t have the right knowledge? Including content that addresses these pitfalls can save ▪️time, ▪️frustration, ▪️and costly errors. Example: In a safety training program, if you skip proper PPE usage, learners may skip crucial steps, risking injury. 3️⃣ Clarify the 'why' behind the info. Don’t just tell learners what to do —show them why it’s important. For example: Explain the consequences of improper equipment handling. If they don’t understand why something is critical, they might overlook it. By asking this question, you ensure that every piece of content serves a purpose—helping learners avoid mistakes and take action. ----------------------- 👋 Hi! I'm Elizabeth! ♻️ Repost and share if you found this post helpful. 👆 Follow me for more tips! 🤝 Reach out if you're looking for a high-quality learning solution designed to change the behavior of the learner to meet the needs of your organization. #InstructionalDesign #ContentDevelopment #TrainingTips #LearningAndDevelopment #BehaviorChange
Keeping Training Content Relevant for Clients
Explore top LinkedIn content from expert professionals.
Summary
Keeping training content relevant for clients means designing learning materials that address the specific needs, challenges, and goals of the audience in real time. This ensures learning programs remain engaging, practical, and impactful.
- Focus on real-world impact: Prioritize content that directly addresses the consequences of not knowing critical information, so learners can connect training to their daily responsibilities.
- Encourage collaboration: Create opportunities for employees to share their knowledge and experiences, making training more dynamic and current through user-generated content.
- Incorporate timely microlearning: Deliver short, focused lessons triggered by specific actions or behaviors to reinforce learning when it matters most.
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𝗛𝗼𝘄 𝘁𝗼 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 📚 Struggling to keep your learning and development (L&D) content relevant and up-to-date? I get it. The rapid pace of change in today’s business environment can make it hard to keep training materials fresh. Outdated content can lead to disengagement, ineffective learning, and ultimately a less competitive workforce. Here’s a game-changing solution: leverage user-generated content (UGC). Trust me, it's a powerful way to ensure your training materials remain current and highly relevant. Ready to revamp your L&D program? Here’s how to get started: 📌 Create a Platform for Content Sharing: Develop a dedicated space where employees can easily share their knowledge, experiences, and insights. This could be an internal social network, a forum, or a collaborative platform like Microsoft Teams. 📌 Encourage Peer-to-Peer Learning : Foster a culture where employees feel motivated to contribute. Recognize and reward those who share valuable content. This not only keeps the material fresh but also builds a sense of community and collaboration. 📌 Implement User-Generated Video Content : Allow employees to create short videos on specific topics, best practices, or recent learnings. Use these videos in your training programs to provide real-world insights and practical tips. 📌 Moderate and Curate Content: While user-generated content is valuable, it’s essential to have a moderation process to ensure the accuracy and quality of the information shared. Curate the best content and integrate it into your formal learning programs. 📌 Use Feedback Loops : Encourage employees to provide feedback on the user-generated content. This will help identify gaps, refine the material, and ensure continuous improvement. 📌 Incorporate UGC into Formal Training : Blend user-generated content with traditional training methods. This hybrid approach ensures that your training programs are dynamic, engaging, and up-to-date. Embracing user-generated content not only keeps your learning materials relevant but also empowers employees, fosters collaboration, and enhances engagement. Imagine a workforce that’s continuously learning and sharing knowledge, always ready to tackle new challenges. Got any tips on leveraging user-generated content in training programs? Share your strategies below! ⬇️ #LearningAndDevelopment #UserGeneratedContent #TrainingInnovation #OnlineLearning #EdTech #EmployeeEngagement #ContinuousLearning
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Our client thought their training was working until they saw the data. Like many companies, they had a solid compliance program: annual trainings, mandatory videos, end-of-year quizzes. The usual checklist. But then they looked closer. - 90% of the content was forgotten within days. - Employees were skipping or rushing through. - Risky behavior like clicking unknown links was still happening. That’s when we helped them try something new. Real-time microlearning, triggered by behavior One day, an employee clicked on a suspicious link. Instead of a slap on the wrist or worse - silence, they got a quick, 90-second interactive lesson. Right then and there. No dashboards. No long modules. Just the right content, in the right moment. And it worked. ✅ Engagement went way up ✅ Retention improved dramatically ✅ Compliance gaps started shrinking Because people learn better when it’s relevant, immediate, and bite-sized. Training doesn’t need to be a calendar event. It can be a part of your culture. Embedded in real workflows. Invisible until it’s needed and unforgettable when it is. Our client now sees behavior change in real time, not in hindsight. And their people? They’re sharper, more confident, and less likely to click the wrong link again. Curious what this could look like in your org? Let’s talk about bringing learning to life, one click at a time.