“What if you didn’t use slides at all?” I asked my client this, and it freaked them out. I meant it as more of a thought experiment. You know, to see if I could start to break them from their PowerPoint addiction. But they took the question literally, and so I went with it. “What would we say!? How will we keep our place in the client conversation?” They were panicking just a bit. Yes, that was my point. A lot of smart technology leaders I work with use slides as a crutch. It can get a little ridiculous, with decks of 70+ slides. Crammed with data that will never stick in the audience’s brain. Worse, I see them looking at their slides as a cue for what to say next. They should be looking at the client. The cues for what to say next should come from the dialogue. This is where the skill of strategic narrative comes in. Instead of creating a PowerPoint “script”, what if you prepared a few strategic stories in advance? And so we worked on the value-holding "narrative assets". These included: ⭐️ “Why I’m Here” stories — to make a personal connection and “humanize” the consultant team ⭐️ “Imagine a World” stories to invite a dialogue on what could be possible. ⭐️ “I Helped Someone Like You” stories, to establish a point of comparison, and to begin revealing the nuances that were unique to this client. It turns out: ⚡️ The conversation had more energy. 💪🏼 The consultants felt more confident. 😲 They didn’t need slides after all. ❤️ The client loved it. 💰They got the gig. Are your teams suffering from slide addiction? What if you staged a story intervention? #storytelling #engagement #humanizedleadership
Ways To Make Presentations More Personal
Explore top LinkedIn content from expert professionals.
Summary
Connecting with your audience on a personal level during presentations can enhance engagement and leave a lasting impression. Focusing on the audience's needs and incorporating relatable elements can transform your presentation into a meaningful conversation.
- Share personal stories: Integrate authentic anecdotes or experiences that resonate with your audience and make your message relatable and memorable.
- Simplify your visuals: Use visuals sparingly and ensure they complement your message rather than dominate it, so your audience focuses on you and your narrative.
- Adapt to their perspective: Speak in a language your audience understands, prioritizing their concerns and tailoring examples to their world for relevance and impact.
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As a Data guy, I had certain beliefs about presenting. I feel icky admitting this, but I used to think... "Can I impress them with my charts and graphs?" If you've ever seen a data analyst present, you've seen this. Data Analysts love their charts and graphs. But the truth is... Pretty graphics don't win people over, especially Senior Leaders. My problem was... my ego. And it actually made me a ball of nerves. So why does this matter to you? Because when presenting is about YOU, it's all wrong. Being impressive isn't about great slides... being extra funny or sarcastic... or having a one line zinger... Business leaders aren't impressed by this. Here's the key that changed everything… Your Leaders want Team Members who know this: Great business presentations are about being RELEVANT for your audience. Here are 5 ways to be more RELEVANT when speaking... so you can engage your audience and win them over. (See if you see the common thread.) 1️⃣ Start with their priorities Don’t open with your outline. Start with what they care about. 2️⃣ Use their language and examples Skip buzzwords. Speak in terms they already use day-to-day. 3️⃣ Answer: what does this mean for them? After every key point, tie it to... what and why it matters to them. 4️⃣ Prioritize what impacts their world Cut anything that’s irrelevant... Oh, and don't think emotions don't matter Every leader makes decisions with some emotion. 5️⃣ Tailor your visuals and data to your audience Your examples and slides should reflect... their world, not yours. Did you see the common thread? Notice how being engaging & impressive is about THEM! Yes, great communicators know it's about the audience! Focus on SERVING them and you'll engage (and impress) them. Why? Because... Serving others reduces nerves (and your ego). Relevance to your audience earns attention. Speaking in their language builds credibility. Was there one of the 5 that stood out to you? - - - - - If we haven't met, I'm Cooper, and I help business professionals grow their confidence & credibility when speaking and presenting. +Follow me for more actionable tips.
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I wanted to share an innovative presentation technique I developed that helps me deliver deeply personal talks with consistency and emotional precision. I create memory anchors using color-coded emotional acronyms for each slide. Here's how it works: For each slide, I first write out my narrative verbatim. I then feed this text to an AI, asking it to create an acronym where each letter corresponds to a key sentence while capturing the slide's emotional essence. The order of letters is crucial - for example, in 'RISE', the 'R' corresponds to my opening sentence, and the 'E' maps to my closing point. These acronyms become visual anchors, appearing as colored circles in the corners of my slides. The circle's color represents the emotional tone I need to convey. For instance, in a recent talk about my life journey: - A green 'RISE' circle reminds me to convey ambitious optimism when discussing my path to earning a Ph.D - A pink 'LOVE' circle signals warmth and tenderness when sharing memories of my grandmother - A black 'DEPTH' circle guides me to express profound gravity when discussing my decade-long battle with bipolar depression This system helps me maintain emotional authenticity while ensuring I don't miss crucial narrative points. It's especially valuable for talks dealing with sensitive personal experiences where both content and emotional delivery need to be precisely calibrated. Would love to hear if others have developed similar techniques for managing emotional delivery in presentations. #PresentationTechniques #PublicSpeaking " PyData NYC