Engaging Your Audience with Your Consulting Brand

B2B tech companies are addicted to getting you to subscribe to their corporate echo chamber newsletter graveyard, where they dump their latest self-love notes. It's a cesspool of "Look at us!" and "We're pleased to announce..." drivel that suffocates originality and murders interest. Each link, each event recap and each funding announcement is another shovel of dirt on the grave of what could have been engaging content. UNSUBSCRIBE What if, instead of serving up the same old reheated corporate leftovers, your content could slap your audience awake? Ego-stroking company updates are out. 1. The pain point deep dive: Start by mining the deepest anxieties, challenges and questions your audience faces. Use forums, social media, customer feedback and even direct interviews to uncover the raw nerve you're going to press. 2. The unconventional wisdom: Challenge the status quo of your industry. If everyone's zigging, you zag. This could mean debunking widely held beliefs, proposing counterintuitive strategies or sharing insights that only insiders know but don't talk about. Be the mythbuster of your domain. 3. The narrative hook: Every piece of content should tell a story, and every story needs a hook that grabs from the first sentence. Use vivid imagery, compelling questions or startling statements to make it impossible to scroll past. Your opening should be a rabbit hole inviting Alice to jump in. 4. The value payload: This is the core of your content. Each piece should deliver actionable insights, deep dives or transformative information. Give your audience something so valuable that they can't help but use, save and share it. Think tutorials, step-by-step guides or even entertaining content that delivers laughs or awe alongside insight. 5. The personal touch: Inject your personality or brand's voice into every piece. Share personal anecdotes, failures and successes. 6. The engagement spark: End with a call to action that encourages interaction. Ask a provocative question, encourage them to share their own stories or challenge them to apply what they've learned and share the results. Engagement breeds community, and community amplifies your reach. 7. The multi-platform siege: Repurpose your anchor content across platforms. Turn blog posts into podcast episodes, summaries into tweets or LinkedIn posts and key insights into Instagram stories. Each piece of content should work as a squad, covering different fronts but pushing the same message. Without impressive anchor content, you won't have anything worth a lick in your newsletter. 8. The audience dialogue: Engage directly with your audience's feedback. Respond to comments, ask for their input on future topics and even involve them in content creation through surveys or co-creation opportunities. Make your content worth spreading, and watch as your audience does the heavy lifting for you. And please stop with the corporate navel-gazing. #newsletters #b2btech #ThatAshleyAmber

3 lessons I’ve learned from building my brand and audience on LinkedIn: 1. Consistency creates momentum, but it’s about strategic consistency, not volume. Strategic Steps: → Build a content cadence that integrates long-term themes. → Use “anchor content” (thought leadership posts) and mix in “conversation content” (questions, polls, stories). → Create patterns—whether it’s posting every Monday or focusing on specific, repeatable ideas. Consistency is about showing up with intentional, relevant content that reinforces your brand's authority. Over time, you become the trusted voice, not because you're constantly posting, but because your value is unmistakable. 2. Engagement is a system of positioning. Strategic Steps: → Build an “engagement matrix”—identify 10-15 key people or companies that align with your brand. → Become a regular, thoughtful voice in their comments by adding data, insights, or thought-provoking questions. → Advance conversations instead of reacting to them. Engagement means becoming a recognized, trusted voice in the right conversations. The goal is to increase your influence where it matters. 3. Authenticity + Expertise = Magnetic Authority. Strategic Steps: → Tie every personal story back to a broader industry insight or challenge your audience faces. → Share experiences that offer solutions, lessons, or clear takeaways, showing both your authenticity and expertise. → Highlight market trends or solutions through the lens of your journey, making your content actionable. Authenticity draws people in, but pairing it with clear expertise is what builds authority. The balance of real, personal stories and practical, actionable insights is where brands scale and become magnetic. These lessons help you build a brand that delivers real value and builds influence. The ones who follow through and stick with it are bound to succeed. Ready to take your personal brand to the next level? Send me a DM!

I've built a 6-figure consulting business and an audience of nearly 15,000 people, all from posting content on LinkedIn. The biggest mistake I see women make with their personal brand: They think it's all about posting more. What they don't realize is that building a personal brand isn't just about broadcasting — it's about building real relationships with others. I love using this example: Imagine walking into a party, making a grand announcement, and then leaving without talking to anyone. That’s how most people treat LinkedIn. Which is why one of the things I'm currently teaching my mastermind members is this: Posting content is only half the equation. The other half (and where the real magic happens) is in the DMs. When someone engages with your content, that’s your cue to start a conversation with them. The problem is that 99% of people post and ghost — and they're missing a massive opportunity by not reaching out and starting conversations with the people who engage. When I ask women why they're so afraid to start conversations? The thing I hear most often is that they have no idea what to say. So whenever I hear this, I always share the same simple framework: If someone engaged with your content: “Hey, thanks for engaging with my post. Curious what resonated with you most?” If someone viewed your profile, send them a simple connection request and mention how you'd "love to stay connected." Yes, it really is as simple as that. Because it’s not about being salesy. It’s about being human. I've landed massive contracts, speaking invitations, and other opportunities just by starting conversations with others using this framework. Engagement is an invitation. Don’t leave it unanswered.

My client's brand was struggling for years. Despite having a great product, their visibility on LinkedIn was almost non-existent. "Nobody knows us" "We can't reach our audience" "Our competitors are miles ahead" I'm proud to say that through a combination of targeted strategies and consistent effort. We increased their brand awareness by 300% in just three months. Today, I want to share the exact steps we took to achieve this. It's straightforward: 1. Optimized LinkedIn Profile: We revamped the company's LinkedIn profile to reflect their brand's voice and values. This included a professional profile picture, a compelling headline, and a detailed 'About' section. 2. Content Calendar: We created a content calendar to ensure regular posting. This included a mix of industry news, company updates, and engaging posts that encouraged interaction. 3. Engaging Visuals: We used high-quality images and videos to capture attention. Visual content tends to get more engagement on LinkedIn. 4. LinkedIn Ads: We invested in LinkedIn ads to target specific demographics. This helped us reach a broader audience and increase visibility. 5. Employee Advocacy: We encouraged employees to share company posts on their personal profiles. This expanded our reach significantly. 6. Networking: We actively connected with industry influencers and engaged with their content. This helped us tap into their follower base. After consistently applying these strategies for three months, the results were remarkable. The brand's posts started getting more likes, shares, and comments. Their follower count grew exponentially. Most importantly, their target audience began to recognize and engage with the brand. This is the power of a well-executed LinkedIn strategy. Try these steps with your brand, and watch your visibility soar. ↳ Book a 1:1 Complimentary Call with Me (First 30 minutes are no-cost) (link in Comments Section Below) #business #innovation #creatvitiy #strategy #linkedinprofileoptimization