Unique Strategies for Consulting Success

Most new consultants struggle, not from lack of skill, but from distraction. They chase visibility without clarity. Post content before building a message. Offer free calls with no strategy to convert. Motion is great, but motion without a plan creates motion sickness. I learned this the hard way. Once I applied the Critical Path to my own business, I stopped chasing random tactics and started landing premium clients consistently. In project management, the Critical Path is the sequence of steps that determines how fast a project can be completed. → Delay a step, delay the outcome. The Critical Path Law says the shortest route to consistent clients lies in the few actions that can’t be skipped or outsourced. Delay them, and you delay success. Here’s The Critical Path to Winning Clients: * Clarify your market: Stop being generic. If your message works for “everyone,” it converts no one. * Build visible, valuable content: Not just tips. Create posts that reflect your prospect’s inner dialogue. * Engage like a strategist, not a spammer: Leave meaningful comments daily. Focus on creators and prospects who shape your space. * Send DMs with relevance, not desperation: No cold pitch decks. Start conversations. Ask thoughtful questions. Offer insights. * Create an offer too good to ignore: Free strategy calls feel vague and valueless. Instead, offer something specific: → A 30-minute Profit Diagnostic that reveals $100K+ in hidden profit opportunities. → A Marketing Review that shows why the best customers pass them by (and how to fix it). Make it so outcome-focused and risk-free, your prospect would feel irresponsible for saying no. This sequence is the critical path to getting your first 3–5 premium clients—without burning out or begging. P.S. Want to know exactly where you are on your consulting journey—and the fastest way to level up? Take my "Consulting Archetype" quiz. In 2 minutes, you'll get your personalized growth plan based on your current stage: https://lnkd.in/gdq7_HzM

Breaking the Mold: Why 90% of Coaches, Consultants, and Advisors don't make it past the five-year mark– And How You Can Defy the Odds. This statistic frustrates me. It’s heartbreaking to hear about so many killing themselves or suffering in silence instead of seeking help. Owning multiple businesses in these industries, I've met many people who have shared their challenges. The main reason for failure? Lack of clear direction. Many advisors and coaches struggle to figure out: -> Where to begin. -> Where to concentrate their efforts. -> What to prioritize. Today, I want to share the strategies that have driven my businesses to over 300% year-over-year growth since 2014, expanding our wealth coaching services to all 50 states and our consulting firm globally. These insights are applicable to anyone in the service industry. 1. Define Your Ideal Client with Laser Precision Every business decision I make is guided by a crystal-clear picture of my ideal client. I've detailed: -> A fictional name -> Family background -> Career and income level -> Biggest fears and challenges -> Aspirations and dreams 2. Frame Your Service as Exciting & Continuous Planning A one-off plan isn’t enough. It’s just a momentary snapshot. Each year, we craft a new plan for every client. Clients especially value spontaneous, unstructured calls during major life or business decisions. Having our team on retainer, ready to assist whenever needed, is what clients appreciate the most. 3. Know & Measure Your Value Relentlessly We quantify every aspect of our value, even the intangible ones. Get Creative. We offer free strategy sessions, free workshops, and scholarships. We even done plenty pay on performance at the beginning. To this day, we offer scholarship -based plans supporting single moms, veterans, and Team USA athletes. We meet clients where they are, helping them grow their businesses and protect their wealth in ways that are safe, grow tax-free, and are shielded from market losses. Clients love it and refer us to others. We’ve collected thousands of video and written reviews over the last decade. 4. Focus on Clients and Prospects Delegate everything else as soon as you can. Acquiring new business and meeting with existing clients are the most valuable activities. When you’re not worried about where your next client is coming from, you can be fully present with your current clients. 5. Build Your Personal Brand Your online presence might not bring in direct clients immediately, but it keeps you top of mind with your existing ones. Want to grow faster? 🗣 Start speaking on stages and around your community more often. In conclusion, I didn’t come up with all of this on my own. I’ve been mentored and coached by incredible people and listened to thousands of clients over the years. This is all a culmination of those experiences. ♻️ Repost this. You never know who we may save. ♻️ Click my name + follow + 🔔 #success #linkedin #leadership #resilience

A fascinating realization that changed my life: The common path isn't always the right path for your business. We've all heard the advice: "Follow the trends, do what works for others." But what if your key to success is creating your own unique strategy, even when it goes against 'best practices'? Here's why I like this: 1. Innovation instead of imitation: While competitors are busy copying each other, you can focus on being different. Standing out. This doesn't mean you need to reinvent the wheel. Just add your creative, authentic take on existing ideas. 2. Niche markets are absolute gold mines: Instead of competing in oversaturated markets, identify a niche that is wildly underserved. Create a unique solution to a specific problem and turn that into a lean, profitable offer. 3. Personal branding (with a twist): In a world full of carbon copies, be 100% original. Don't be a better version of someone else, be the best version of yourself. Share your story, not just what you think will sell. 4. Redefining success: Your business goals don't have to mirror everyone else's. Maybe success for you is about impact and work-life balance, rather than just profit. Good! Have you ever made a business decision that went against the grain but paid off? ~~~ If you found this helpful, consider resharing ♻️ and follow me Justin Welsh for more content like this.