How to Tailor a Portfolio for Specific Consulting Roles

I was talking to a hiring manager who said something that stuck with me: “The best portfolios are everywhere. I’m looking for people who get it.” He wants someone who can clearly show how they think and how they fit. That’s where some portfolios fall short. I’ve reviewed hundreds of portfolios over the years. One thing is consistent and great work showing the final product with no context can get overlooked. Think about how to make it easy to understand:
 - What problem were you solving?
 - Why did you make certain decisions?
 - What was your role in the project?
 - What came out of it? (Impact, learnings, results) Tailor it to the role:
 - Want a UX job? Show UX work. Walk us through your research, early sketches, wireframes, testing, not branding projects. - Going for a visual/brand design role? Highlight your layouts, redesigns or campaigns. - Applying for a senior position? Make sure we can see leadership, not just execution. Tell the story, not just the outcome:
Some of the strongest portfolios I’ve seen had the goal, their role, process shots or early ideas and a short note on what worked. It doesn’t have to be everything but it does have to be clear. Your portfolio is your voice when you’re not in the room so help the viewer understand how you think, what you care about and why you're the right fit. I've learned a lot from the hiring managers and creative directors I've worked with over the years and I’m grateful for the insight they’ve shared. Every hiring manager sees things a little differently but I hope some of this helps someone out there trying to figure out how to stand out.

If you're building a portfolio to showcase your work in an interview, pick pieces that show you're the best fit for that role—not just your best work. I'm helping a client prepare for an interview this week. And they picked three impressive pieces of work from their career. But they weren't sure if those were the right pieces. So we went over the job description. We looked for statements about the work they'll do when they get the job. We found one sentence with three key objectives. Then we reviewed the three pieces in light of those objectives. We confirmed they picked three good pieces. After that we focused on building a story they will tell during the interview about those pieces. The story will include five elements: 1. a challenge faced 2. their approach 3. their outcome 4. their lessons 5. application Lesson If you're building a portfolio for a particular job, pick pieces that will showcase your ability to do the job. Tie the pieces you picked back to the job description. Mention how it demonstrates your ability to do the job at hand. Application For example, if a job wants you to design new experiences, pick a piece the shows when you designed a new experience. Talk about how you approached the challenge, what you achieved, and what you would do next time you encounter that sort of thing. -- #techjobs #jobseekers #interviewprep #portfolio