Managing Client Feedback Without Getting Overwhelmed

I've seen too many enterprise software companies get caught with customers in the 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗧𝗿𝗮𝗽: • Promise too much = lose focus • Listen too little = lose trust I was super lucky to have two incredibly product-minded co-founders in Ted and Joshua. Of the many things I learned from them, one that has really stuck with me is that while customers understand their pain points better than anyone, they're not best positioned to solve that pain - they're too close to it and just don't have as many data points across variants of that pain, resulting in a failure of imagination as to the optimal solution. Customer feedback is absolute gold, but that doesn't mean every nugget should get directly translated into the product roadmap. The topic came up during the AMA after our Logicbroker All Hands last week - here's what I shared with my team:  1. 𝗟𝗶𝘀𝘁𝗲𝗻 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 - Make sure the customer is heard and build a 3D model of their pain in your head by probing into the granular details of what they're dealing with 2. 𝗦𝗲𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗮𝗿𝗹𝘆 - Thank them for the feedback and communicate how this will inform related product research as we work towards an optimal solution 3. 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 - Have we already solved this pain point, but in a counterintuitive way? Educate the customer on how other clients are successfully handling this today. Encourage them to try it out and share back additional feedback to round out our understanding 4. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘁𝗵𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 - Advocate for clients by employing methodologies like RICE (Reach x Impact x Confidence / Effort) to map feedback to prospective projects in a structured way that will automatically reprioritize initiatives as incremental data points are collected over time  5. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 - In subsequent client QBRs, share new learnings around initiatives their feedback has matured. Be transparent about where they fall in the company's priorities and update on new related releases that may partially address their original pain point  Valuing customer feedback and protecting the product roadmap are not mutually exclusive. These two goals are inherently intertwined and mutually reinforcing. Building every client request will degrade the product, but ignoring client feedback will also degrade the product - it's a fine balance. Customers don't need a 'yes' - they need to be able to trust that you're listening and leading with purpose.

I Was Drowning In Busy Season! (Then I Found This Mental Hack) Ever felt your brain was being pulled in 8 different directions at once? That was me a few months back. 4 different clients. Long hours workweeks. 1 auditor - Me. And the problem wasn't the amount of work. It was something far more dangerous. My mind was constantly shifting: From Task A to Task B. From Client 1 to Client 3. From urgent email to random ping. Each switch felt like it drained a little more of my mental battery. Until one week, I hit empty. Know that feeling of heaviness in your head? When your thoughts feel like they're wading through mud? That's where I was. But I refused to accept this as "just part of the job." There had to be a better way. And after weeks of experimenting, I found 3 mental hacks that saved my sanity. These aren't your typical productivity tips. These are survival techniques for anyone juggling multiple clients. Here's what worked for me: 1. Your Brain is Not a Storage Device Your mind wasn't designed to remember things. It was designed to GET THINGS DONE. So stop forcing it to be your to-do list. Every time a manager pinged me with a request, I immediately wrote it down in OneNote. Not tomorrow. Not "when I have time." IMMEDIATELY. Then I'd mentally release it. Think of your brain like your smartphone – when too many apps are running in the background, everything slows down. Close those background apps. 2. Treat Client-Facing Tasks Like Hot Potatoes When juggling multiple clients, everything seems urgent. But here's the truth: Not all urgent tasks are created equal. My breakthrough came when I realized this simple rule: Anything that goes directly to a client takes absolute priority. Emails. Deliverables. Meeting preparations. Think of them as hot potatoes – get them off your plate FIRST. Everything else? It can wait for 25 minutes. 3. The 25-Minute Forcefield I started using the Pomodoro Technique – 25 minutes of intense focus, followed by a 5-minute break. During those 25 minutes, I created a mental forcefield around myself. No emails. No Slack pings. No team check-ins. Just me and ONE task. Unless you're in a live client meeting, NOTHING is so urgent it can't wait 25 minutes. The most surprising benefit? This practice didn't just save my work life – it saved my personal life too. Before, even when talking with my parents, my mind would wander to pending tasks. Now, I'm fully present wherever I am. If you're in a client-facing role juggling multiple projects, these techniques aren't optional – they're essential for your mental health. Are you constantly task-switching? What techniques have worked for you? If you enjoyed reading this, it's a snippet from my FREE weekly newsletter where I share everything about my audit lessons and concepts. #audit #productivity #mentalhealth #consulting #clientmanagement

I used to be a "yes" person with my clients, and this was making me hate my job. 🟢 Everything the client told me, I said yes to. 🟢I welcomed every detour during my check-ins with them. 🟢For every request they made, I quickly actioned (without considering the ask). And I did it because I thought that's what I needed to do to make them... happy. But then it got too much. I started losing control of my accounts and stakeholders; I couldn't keep up with the constant checking in on features, support tickets, and odd requests. My clients viewed me as their server, taking orders to run back to the kitchen. If you find yourself in this situation, it's time to reset. Here's how 👇 #1 You acknowledge what is happening "Hey, thank you so much for sharing so many insights with me on ways we can make the product more valuable for you. I've noted all of your requests, and I'll keep you posted if there are any changes..." #2 You remind them of their goals "...Today, I'd like for us to focus on our plan to get you back on track with your conversion rate. I know your goal is to increase it by 5% by the end of the quarter, correct?" #3 You lay out the plan and your role in it "Got it! To get you there, we'll need to align on our game plan. I've gotten the ball rolling by outlining some low-hanging fruit. These activities have worked well for another client very similar to you, and I believe we can get it done within 3 months..." #4 You get clear on what you need from them "If we put our heads down and focus on delivering this, here's what I'll need from you [outline needs]. Are we on the same page?" ---- That's how you can shift the conversation, but remember that you'll still need to keep it on track. To do that, don't be afraid to bring the plan up whenever things start going sideways again. --- Have you ever felt like a 'yes' person to your clients? #clientmanagement #worklifebalance #customerrelationships