Why You Should Use Simple Language in Content

Don't try to sound smart. Try to be useful. 3 years ago, I deleted my most "impressive" newsletter. 2,000 words. Multiple frameworks. Industry jargon everywhere. 14 drafts. It felt "professional." It felt "high-level." It felt wrong. That week, a CEO guest spoke to me before our podcast: "You know why I listen to your show? Because you make things simple." Then she paused. "But your newsletter... sometimes I need a dictionary." That changed everything. I opened my analytics that night. The pattern was clear: My "smartest" content performed worst. My simplest advice spread fastest. I had been: • Writing to impress peers • Stacking jargon on jargon • Trying to sound "intellectual" • Hiding behind complexity So I started over. New rules: 1. Write like I talk 2. No words I wouldn't use at dinner 3. Every piece needs a clear "do this" Example: Before: "Contemporary market dynamics necessitate strategic pivots in content optimization." After: "Test what works. Double down on what people love." That decision? It built my entire business: • The podcast grew exponentially • The newsletter became my main lead generator • Sponsorship deals rolled in • Speaking opportunities opened up Best feedback I get: "Used your advice. Landed the client." "Finally, someone who makes this simple." "Implemented this today. It worked." The truth about expertise: • Rookies hide behind jargon • Veterans embrace simplicity • Masters focus on impact This philosophy drives everything: • How I write • How I speak • How I teach • How I coach Because here's what I learned: Value beats vocabulary. Always. 3 questions before publishing: 1. Would my mom get this? 2. Can someone use this today? 3. Did I remove all the fluff? Remember: Your audience's success is your scorecard. Not your vocabulary. Today? That decision to choose simplicity over sophistication was worth millions. But more importantly: It actually helped people. // Agree? Simple or complex content - which actually helps you more? Share below. #ContentCreation #Podcasting #Writing #ValueFirst

To succeed in PR and communications, you don’t need to be a walking thesaurus. I'd even argue it’s probably *best* if you’re not. Using fancy jargon might seem impressive, but they often miss the mark when it comes to authenticity and relatability. I used to be a victim of this, thinking big words = big impact. But in reality, overcomplicating language can lead to confusion, misinterpretation and even mistrust with your audience. Here's what to do instead: ✏️ Make your messaging easy to understand, even on complex topics. ✏️ Choose words that feel natural and accessible. ✏️ Focus on building trust and understanding with your audience. Language should be a bridge to connection, not a barrier.

Using million-dollar words might seem impressive, but they often miss the mark in real conversations. Here’s the thing: communication isn’t about sounding like a walking dictionary. It’s about making sure your message lands clearly and confidently. In my years of helping healthcare professionals refine their English communication, I’ve seen one common mistake repeatedly: people think big words = big impact.  The reality? Overcomplicating your language can lead to confusion, misinterpretation, and even mistrust—especially in high-stakes environments like healthcare. Here’s what works instead: ✅ Clarity: Say what you mean in a way that’s easy to understand. ✅ Simplicity: Use the words that feel natural, not forced. ✅ Connection: Focus on how your audience feels about what you’re saying, not just the words you’re using. Language is a bridge, not a barrier. And the goal isn’t to impress—it’s to connect. So, if you’ve been leaning on "million-dollar words" to prove your expertise, here’s your sign to let them go. The clearest, simplest message is often the most powerful.

Ever read something so dense that your brain checked out instantly? Like a wall of jargon, buzzwords, and technical overload—so packed with information that it feels like you need a translator just to get through it? Your audience feels the same way. And if they have to work too hard to understand you… They’ll stop listening. Complexity kills engagement. Confusion kills conversions. But simplifying doesn’t mean dumbing down. It means making your message clear, powerful, and impossible to ignore. The Power of Transformation 🔥 I once worked with a client in the finance industry. Brilliant. Experienced. An expert in their field. But their content? ❌ Overloaded with industry jargon ❌ Long, winding explanations that lost the reader ❌ So complex that even their ideal audience struggled to keep up The result? 💡 Low engagement. 💡 People clicking away. 💡 Missed opportunities to connect. They weren’t losing because they lacked expertise. They were losing because no one could understand them. So we made one simple change. We simplified. We stripped down the clutter. We broke big ideas into bite-sized, digestible insights. We rewrote the jargon-heavy content into plain, powerful language. And suddenly… 🔥 Engagement spiked. 🔥 Clients started responding. 🔥 Their authority didn’t just stay intact—it grew. Why? Because they made their message accessible. How to Simplify Without Losing Authority ✔ Start with the big picture. Before diving into details, explain why it matters. Give your audience a reason to care. ✔ Use everyday language. If you wouldn’t say it in conversation, don’t write it that way. Clarity > Complexity. ✔ Break it down. Use bullet points. Short paragraphs. Simple analogies. Make it easy to absorb. ✔ Tell a story. People remember stories, not statistics. Frame your point in a way that sticks. ✔ Eliminate the fluff. If a word, sentence, or paragraph doesn’t add value, cut it. ✔ Test it. If someone outside your industry doesn’t understand your content, simplify it again. Expertise Isn’t About Sounding Smart. It’s About Being Understood. Want to be seen as a true authority? Make your content so clear and compelling that people don’t just understand it—they remember it. Because the best content? Doesn’t make people feel lost. It makes them feel empowered. Let’s Make Your Message Impossible to Ignore. Are you making your content harder to digest than it needs to be? Drop a 🔥 in the comments if this hit home. Or send me a message—let’s simplify your content and make it work for you. inkworthycreations.com #ContentMarketing #BrandMessaging #SimplifyToAmplify #MarketingStrategy #ClearCommunication #AuthorityBuilding #InkWorthyCreations

One of the biggest problems I find when helping companies such as Meta, Apple, and Intel with their written comms is excessive jargon use. The dictionary says that jargon is “special words or expressions that are used by a particular profession or group and are difficult for others to understand.” Kind of like wearing a three-piece tuxedo to a backyard barbecue. The wearer thinks they’re dapper and dandy. Everyone else thinks it’s desperate and overkill. Let’s unpack the four biggest problems with jargon: 1. Jargon Self-Defeats If your goal is to move your reader from "I need to understand this" to "I understand this," jargon is like throwing hurdles in their way. It defeats the very purpose of writing, which is to convey ideas clearly. 2. Jargon Annoys & Reduces Engagement Jargon makes users feel excluded and irritated. This not only stops them from reading but also discourages sharing or discussing the content, leading to missed business and innovation opportunities. 3. Jargon Kills Productivity When people don’t understand what they’re reading in a business setting, they either give up, spend too much time trying to figure it out, or disrupt someone else to ask for help. 4. Jargon Lowest Trust In 2016, the SEC fined Merril Lynch $10 million for misleading investors in their writing. Excessive jargon use can come off as "We're hiding something, or we would put it in plain language." Now that we’ve established why jargon is so problematic, let’s look at 8 ways to avoid it: 1. Tailor your language to the audience's expertise. 2. Use simple, common words when possible. 3. Define specialized terms clearly. 4. Have an outsider review your writing. 5. Use analogies and examples to bring complex ideas to life. 6. Spell out acronyms on first use. 7. Provide concrete details instead of vague jargon. 8. Edit ruthlessly, focusing on clear communication over impressive language. Conclusion: Don’t be the person wearing a fancy three-piece suit at a backyard barbecue. P.S. Ok, let’s have some fun. Craft your most ridiculous jargon-filled sentence and drop it in the comments section. I’ll go first: “In our quest to synergistically leverage cutting-edge lexical optimization protocols, we must hyper-contextualize our mission-critical verbosity reduction initiatives, thereby quantum-leaping our linguistic ROI while simultaneously future-proofing our omni-channel communication matrix against disruptive jargon-centric paradigms in the ever-evolving logosphere of next-gen ideation exchanges.” 😂😂😂