How to Write in a Conversational Style

A year ago, I was that guy—writing copy that sounded like a university thesis. Buzzwords, jargon, and enough fluff to fill a pillow factory. My readers? Confused. My conversions? Nonexistent. Then I stumbled upon brands like Moosejaw and BarkBox. Their copy felt like a friend texting me, not a robot pitching me. That’s when I realized: conversational copy isn’t just “casual.” It’s strategic. It builds trust, makes you memorable, and (most importantly) gets results. Here’s how brands like these taught me to write copy that clicks with people: Conversational copywriting is all about writing like you're talking—no jargon, no sales-y pitch. But how do you nail it? Here’s a guide based on brands that get it right. Thread 🧵 1/ Moosejaw Fun and quirky copy that hooks you instantly. Examples: ✔️ “We love NFTs (Nacho Fun Times).” ✔️ “Remember to season your concrete after shoveling snow.” ✔️ “No, our website isn’t powered by hamsters in wheels… yet.” Takeaway: Don't be afraid to let your personality shine—it’s what makes people remember you. 2/ BarkBox What do they sell? Adorable joy for dogs. ✔️ They use relatable humor + 100% satisfaction guarantees. ✔️ They speak their audience's language—dog parents, not just dog owners. Takeaway: Know your audience. Write for them, not at them. 3/ Innocent Drinks Natural products, natural tone. ✔️ They use ultra-specific details like “botanical” to emphasize quality. ✔️ They lean on transparency to eliminate buyer anxiety. Takeaway: Be real, and get specific—your audience will trust you more. 4/ OkCupid DTF? They redefine it. ✔️ Their copy flips expectations. ✔️ They invite users to define their version of dating. Takeaway: Play with cultural norms to create an emotional connection. 5/ Gymit Copy that feels like a casual gym chat. ✔️ They make gyms approachable—not intimidating. ✔️ The honesty in their tone makes them relatable to everyone, not just fitness buffs. Takeaway: Use language that removes barriers for your audience. 6/ Lego Timeless yet relevant. ✔️ Nostalgia meets values. ✔️ One ad paired a retro toy with a modern message about equality. Takeaway: Tie your brand’s history with current values to create powerful storytelling. Conversational copy isn’t magic—it’s empathy. Think: What would your audience actually want to hear? Then say that.

Mrs. Owen was my high school English teacher. She taught rules. Write in complete sentences. Avoid slang. Don’t use contractions. Never start a sentence with And or But. Use big words to sound smart. Stick to five paragraphs. Stay inside the lines. That got me good grades. But cold emails don’t care about grades. They care about attention. And attention doesn’t live in rules. It lives in feel. White space. Breathable lines. A 4:1 ratio of you to I. Simple language. Customer words. Sentences that break the rules to stay human. The kind of tone that feels more like a conversation than a composition. The easier something is to read, the more it gets read. The more it’s read, the more likely it is to earn a reply. Start with a problem that makes someone nod. Once the nod happens, the mind opens. Here’s what that looks like: “Will, with 28 employees, how much of your day is spent zooming in and out? Into details… Out to strategy… In again… Out again. You become a team of teams. And if there’s no system to manage that, you become the system.” That’s not a clever line. It’s a truth I overheard from a customer. Great cold emails aren’t written. They’re found. In conversations, in problems, in pain. Let go of the rules. Listen more. Write less. Find more. The Badass Growth Guide is filled to the brim with cold email breakdowns that have got positive replies you can steal. Loved by 7,839 people. You’re next. https://lnkd.in/eK4sFGxQ

I spent 300+ hours studying copywriting so you don’t have to. Here are 7 rules to transform your writing: Writing good copy isn’t luck—it's a skill. And like any skill...some rules separate the amateurs from the pros. Here's what I wish I knew when I started: (1) 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝗼𝗻𝗲 𝗶𝗱𝗲𝗮 Trying to say everything? You’ll end up saying nothing. Great copy is focused: • one big idea • for one specific person • with one clear promise (2) 𝗪𝗿𝗶𝘁𝗲 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗼 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱 𝗼𝘃𝗲𝗿 𝗰𝗼𝗳𝗳𝗲𝗲 If your words feel like a puzzle, people won’t bother solving it. Simple words → Short sentences → Clear ideas That’s how you keep attention. (3) 𝗪𝗿𝗶𝘁𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗮𝗹𝗸 Conversations don’t sound formal. Your copy shouldn’t either. Start sentences with “And.” End with fragments. Make it human. (4) 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘀𝗸𝗶𝗺𝗺𝗮𝗯𝗹𝗲 Big blocks of text? Nobody has time for that. Use: • bullet points • short paragraphs • white space to guide the eye (5) 𝗥𝗲𝘄𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 Your headline is your first impression. Rewrite it until it’s irresistible. Pro tip: If it doesn’t grab you, it won’t grab anyone else. (6) 𝗖𝘂𝘁 𝘁𝗵𝗲 𝗳𝗹𝘂𝗳𝗳 Every word should fight for its place. If it doesn’t add value, it’s out. (7) 𝗥𝗲𝗮𝗱 𝗶𝘁 𝗼𝘂𝘁 𝗹𝗼𝘂𝗱 If it sounds weird to you, it’ll sound weird to your reader. Bonus: You get to catch all your sneaky typos. Follow these rules, and your writing won’t just grab attention—it’ll hold it. What would you add to the list? --- P.S. Want more writing tips that actually work? Follow me Aldis Ozols for daily posts on digital writing & building your personal brand.

Here’s how I write emails people want to read 👇 Lots of coaches and consultants still use email marketing for purely promotional purposes. Which makes sense. Take a look inside your inbox and notice how many emails are trying to sell you something. Probably most of them. Business owners have been taught to sell through email marketing. But here’s the problem—when you try to sell too much and too hard, your subscribers stop listening. They don’t want to be sold to. So, they stop opening and they stop reading. The key to sending emails people actually want to read is this… They need to be: ♡ Interesting ♡ Valuable ♡ Educational ♡ Entertaining ♡ Thought-provoking When I write emails for clients, I do a few things: → I write conversationally in their voice so the reader feels like it’s a one-on-one conversation. → I focus on the reader and what they might need to hear today. → I offer a fresh perspective on something they’re likely already thinking about. → I integrate stories that share lessons and foster a deeper connection. → I use personality to make their emails stand out in a crowded inbox. → I make them exciting to read—while staying authentic and genuine. → And sometimes, I go deep to help solve a problem that’s keeping them up at night. Writing emails people are excited to read is no easy feat. You need to: ✅ Understand your audience. ✅ Master conversational storytelling. ✅ Know how to educate clearly and concisely. How do you provide more value in your emails and stand out from the promotional frenzy? 👇

How I write copy that actually converts (without sounding like a douche). Most writers make one crucial mistake: They write to impress, not to sell. Here’s the truth — fancy words don’t make sales. Clarity does. Here’s my 3-step process for writing copy that stops the scroll, holds attention, and drives action: 1️⃣ Hook fast, or lose them forever. Your first sentence needs to punch readers in the face (metaphorically). The goal? Trigger curiosity or emotion. ❌ “Our software helps businesses scale efficiently.” (Boring.) ✅ “You’re burning money on marketing, and you don’t even know it.” (Intriguing.) 2️⃣ Make it about them, not you. Nobody cares about your product—they care about how it helps them. Speak directly to their problems, fears, and desires. ❌ “We have 24/7 customer support.” ✅ “Frustrated with tech issues at 2 AM? We’ve got you.” 3️⃣ Use short, punchy sentences. Big walls of text kill conversions. Write like you talk. Break up the flow. Keep it snappy. Like this. The best copy doesn’t sound like “copy.” It sounds like a conversation. What’s your #1 rule for writing high-converting copy? Drop it in the comments. 👇