How to Use Honest Communication in Professional Outreach

Let’s be real—I get a lot of DMs. And I genuinely love connecting with people! But if I’m being honest, most messages I receive feel… well, random. A generic “Hey” or “I’d love to connect” doesn’t tell me why you’re reaching out or how I can help. If you really want to make an impact, your outreach needs to be intentional and clear—especially if you’re networking for a job, collaboration, or mentorship. So, how do you stand out in a sea of messages? ✅ Be clear on your “why.” Are you looking for advice? A partnership? An introduction? Say it upfront! Something like: “Hey [Name], I admire your work in retail leadership and marketing. I’m looking to transition into a similar space and would love to hear your thoughts on XYZ.” ✅ Show you’ve done your research. Did we work in the same industry? Did a recent post resonate with you? Mention it! A little context goes a long way in making the message feel authentic. ✅ Make it easy to say yes. Instead of “Can I pick your brain?” (which can feel vague and time-consuming), try: “Would you be open to a 15-minute chat? I promise to keep it brief!” or “Could I email you a few quick questions?” ✅ Include links to your work. If you’re reaching out about a job, project, or collaboration, don’t make the recipient search for your experience—send them the links upfront! Whether it’s your website, portfolio, resume, or LinkedIn profile, make it easy to get a snapshot of who you are and what you bring to the table. 👀 Want an example of how I present myself? Here’s my portfolio: https://lnkd.in/eZHdfQqZ 💼 Looking for my experience? Here’s my LinkedIn: Check out my LinkedIn work experience section. 📢 Curious about my work in retail, marketing, and partnerships? Check out https://lnkd.in/g2wpvk9B Networking isn’t about transactional asks—it’s about building relationships. The more thoughtful and specific your outreach, the more likely you are to get a response (and make a lasting impression).

Great PMMs are great communicators. Yet, I've noticed many PMMs shy away from directly communicating issues/conflicts. So here is my 3-step approach to communicating conflicts: Granted, no one likes to confront others or share negative feedback. Earlier in my career, I did everything possible to skirt the problem. But that just led to simmered frustrations and resentment, creating a distrustful work environment for everyone. This is why direct communication is so important: ✅ Open, honest conversations build trust. Sharing difficult things shows our vulnerability. Doing the opposite—burying the problem or talking behind people’s backs—leads to distrust and a breakdown in psychological safety. ✅Constructive feedback is essential for personal and professional development, no matter how uncomfortable. We miss opportunities to grow and improve when we avoid giving or receiving it. This is also an essential leadership skill. ✅ Small issues can turn into significant roadblocks if not addressed. Direct communication can help dispel any misunderstandings quickly and help put the team first. ❓ So how do you confront issues directly the next time you feel someone stole your credit, the product team is keeping you in the dark, or something else? 1️⃣ Focus on the problem and not the person. Before approaching a conversation, take time to organize your thoughts. Focus on specific behaviors or outcomes you observed rather than personal attributes, and stick to the facts. 2️⃣ Choose the right time and place: Timing is everything. You can find a private and neutral setting where you can speak openly without distractions or interruptions. I recommend doing this in a 1-1, after the event has passed a bit (but don’t wait so long that the momentum is lost), so everyone can objectively reflect back on the incident. 3️⃣ Practice active listening: Approach the conversation with empathy and be ready to listen. Be open and ready to receive feedback in turn. Understanding the other person’s perspective can help you reach a mutually beneficial solution. Here is to better communications! What has worked well for you? P.S. The image is of the amazing Liz Fosslien! #productmarketing #growth #career #coaching

Sam asked if I wanted to grab lunch. I didn’t want to go. But I also didn’t want to hurt Sam’s feelings. So, I told a white lie: “I can’t. I’m working on a big presentation.” What does this have to do with sales? Prospects (aka humans) often avoid uncomfortable situations or conflicts, especially in social settings. By telling a white lie, they sidestep the awkwardness of disappointing you or sharing their true feelings. The way out? Call out the elephant in the room. Like this: Sam example: “I’m getting the feeling that you’re not a big fan of going out for lunch.” Sales examples: “I’m getting the feeling this might not be a priority right now.” “It seems like there might be some hesitation about moving forward.” “There will probably be pushback from your CFO?” “You’re probably concerned about implementation.” “You’ve decided to step back and look at other options.” “You probably think I’m just another salesperson trying to sell you a solution you already have.” “You’re probably worried this is going to add more work for your team.” Why does this work? By calling out the elephants, you create a safe space for honest conversation. It makes it easier for prospects to share their real concerns. Because let’s face it: Just because you don’t call out the elephants in the room doesn’t mean they’re not there. Trust your gut. If something feels off, say it. No truth, no trust. No trust, no transaction.