How to Attract Clients With Value-Driven Messaging

Nobody wants to be pitched.  Everyone wants to be understood. Most people think “creating demand” means slick decks  or perfect pitches. But the smartest pros skip the pitch  and start with the person. Here’s how to create curiosity and connection (without selling): 1. Lead with Listening ↳ Use questions to invite storytelling, not just answers. ↳ Ask about goals, pain points, and even past failures. ↳ Then listen like it matters (because it does). 2. Show You Get It ↳ Mirror back what you heard, in their own words. ↳ Try: “Sounds like…” or “What I’m hearing is…” ↳ You’re not just nodding, you’re tracking. 3. Give Before You Get ↳ Offer a timely article, a smart intro, or a sharp insight. ↳ Think: “What would make this moment easier?” ↳ Small gifts = trust accelerators. 4. Leave Room for Curiosity ↳ Don’t info-dump, plant seeds. ↳ Hint at something you could explore together  ↳ Let them ask for more. 5. Keep in Touch (the Thoughtful Way) ↳ Reach out with care, not obligation. ↳ A short note beats a long update. ↳ Frequency matters, but tone matters more. 6. Engage, Don’t Push ↳ Don’t sell the solution, co-create it. ↳ Ask: “Would it help to map this out together?” ↳ That one shift builds ownership and momentum. 7. Share to Serve, Not to Sell ↳ Visibility isn’t about volume, it’s about value. ↳ Be seen where they learn: LinkedIn, events, groups. ↳ Generosity is your best signal. 8. Track What Matters ↳ Don’t wait for revenue to measure success. ↳ Track your early moves: touches, replies, gifts. ↳ That’s your snowball in motion. At the end of the day, you don’t need to pitch  to earn a yes. You just need to help prospects feel seen, safe,  and slightly curious. Now, how easy is that? Which of these 8 will you try first? 👇 Let me know in the comments. 📌Follow Mo Bunnell for client-growth strategies  that don’t feel like selling.

Curiosity is great, but... action drives results. In every business, there’s a defining moment when you realize: Curiosity alone isn’t enough. Yes, curiosity can open doors. It’s what draws people into your world, sparks their initial interest, and keeps them engaged—for a while. But curiosity without action? That’s where progress stalls. In a recent conversation, one of my clients put this perfectly. He shared how, early on, he built a niche community. He successfully attracted what he considered to be his ideal client: those curious about the topic he was focused on...eager to learn more. Sounds perfect, right? But here’s what he noticed over time: There was a second group of people who “showed up on the fringes,” as he called it. These weren’t just curious learners—they were action-takers. As he said... “They were willing to put in the work, ask more questions, run more experiments, and share more. They ended up adding more value to the community—and getting more out of it too.” That second group? They weren’t the ones he initially targeted. But they became his best clients. Why? Because they didn’t just think about making progress—they acted. The Opportunity: Are You Attracting Action-Takers? It’s easy to design messaging that appeals to curiosity. But if you want to create real momentum—in your business or your community—you need clients who are ready to roll up their sleeves. Ask yourself: 1️⃣ Who’s taking action in your world? Look at your current audience. Who’s engaging, experimenting, and driving results? Who’s leaning in vs. sitting back? 2️⃣ What qualities drive the best outcomes? Is it curiosity paired with initiative? A willingness to experiment? Someone unafraid of failure? Define those traits clearly. 3️⃣ Does your messaging call in the right people? Are you attracting participants or spectators? Go beyond appealing to “interested” clients. Be bold in calling out action-takers who are ready to move. Actionable Advice: How to Call in Action-Takers 💡 Shift your messaging: Speak directly to those who value progress over perfection. Use phrases like “experiment with,” “dive into,” or “try this now.” 💡 Set expectations upfront: Clarify that your approach is about results, not theory. Your best clients will see that as an invitation, not a deterrent. 💡 Create a culture of engagement: If you run a group or community, model the behavior you want to see—experiment, share, and take risks yourself. Here’s the truth: The best clients don’t just dream big. They show up ready to act. If your business is stuck serving curious observers, it’s time to make a shift. Attract the ones who are ready to dive in, do the work, and create outcomes—because that’s where the real value (and fulfillment) lies. Who are the action-takers in your world? Drop a comment and celebrate them!

A client, visible but overlooked, told me, “People are noticing my posts, but no one’s taking the next step.” They had the views, the engagement, the traction, but no movement. The problem wasn’t visibility. It was direction. We refined their messaging, clarified their offer, added stronger proof, and made the next step obvious. Engagement turned into leads. And leads turned into real conversations. I call it the Engagement to Action Framework. Because visibility is only the start. The goal is momentum. Here’s How You Can Do It: 🔸 Write for the Buyer, Not the Bystander • Stop creating content that impresses your peers but confuses your prospects • Speak to the ones who feel the problem and have the power to pay What Works: Talk to the person who needs you, not the crowd cheering you on 🔸 Connect Every Post to a Clear Outcome • Valuable content feels good, but people remember what it helps them do • Tie your insights to a transformation, not just information What Works: If they can’t repeat what you help with, they won’t think to hire you 🔸 Give Just Enough to Build Curiosity • Teaching too much upfront makes you sound complete, not clickable • People don’t need the full course, they need the first step What Works: Share the what and the why, but let the how live inside the offer 🔸 Use Proof That Feels Like Possibility • Big wins can feel out of reach if they’re not framed right • Share results in a way that feels doable, not distant What Works: The best case study makes people say, “That could be me” 🔸 Repeat Your Message Until It Sticks • Saying it once isn’t branding, it’s hoping • Repetition is how people remember, especially when they’re not ready yet What Works: Clarity builds memory. Memory drives decisions 🔸 Create Content That Starts Conversations • Not every post should be a mic drop • Sometimes the real value is in the reply, not the feed What Works: Make people feel safe to ask, curious enough to DM, or bold enough to comment Your next client might already be watching. But if your profile doesn’t guide them, they’ll keep scrolling. With the right setup, it does more than impress. It leads people to act. That’s the power of the Engagement to Action Framework. ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.