Global communication through SMS and email

Here’s a breakdown of when SMS is a preferable channel compared to email for different categories of messages: Time-Critical Alerts SMS is definitely preferable for all time-sensitive alerts as the goal is to deliver information immediately to prompt action. - Severe Weather Warning: 🌪️ SMS is critical as it reaches users quickly to ensure they take necessary precautions. - Evacuation Alert: 🚨 SMS is the fastest way to inform people of urgent evacuation requirements. - Amber Alert or Security Alerts: 🚨 SMS reaches people instantly and is essential for public safety and missing person notifications. Marketing SMS is preferable when the message is time-sensitive or requires immediate action, like flash sales or limited-time offers. - Flash Sale Alert: ⚡️ SMS is ideal as it grabs attention instantly and encourages immediate action for a short sale window. - Limited-Time Discount: ⏰ Since it’s a time-limited offer, SMS can prompt quicker responses. However, for less urgent promotions like new arrivals or holiday deals, email may be more effective due to its ability to showcase more details, visuals, and links. School Communications SMS is preferable for urgent or immediate notifications, especially when parents or pupils need to be alerted right away. - Attendance Notification: 🚨 SMS is perfect for real-time alerts when a student is marked absent. - Field Trip Permission Reminder: 🏞️ SMS can act as a quick reminder to ensure timely action by parents. For events and meetings, email is better suited as it allows for more information and scheduling options. Government SMS is preferable for urgent notifications or critical updates where immediate awareness is required. - Health Advisory: ⚠️ SMS is effective for urgent health updates that need to reach a large audience quickly. - Emergency Services Update: 🚒 SMS is ideal for real-time evacuation alerts or instructions in case of emergencies. - Road Closure: 🚧 In cases where commuters need real-time updates, SMS ensures timely delivery of information. For announcements like elections or tax deadlines, email is more appropriate since it provides more context and links to relevant information. Finance SMS is preferable for important account-related alerts or time-sensitive financial reminders. - Credit Card Payment Reminder: 💳 SMS is perfect for reminding customers about payment deadlines, leading to faster action. - Low Balance Alert: 🔔 Immediate attention is required to prevent overdrafts, making SMS a better channel. For updates on account performance, such as interest earnings, email is often better because it provides space for more detailed financial summaries. SMS is preferable when the message requires immediate attention or action, such as urgent alerts, time-limited offers, or reminders. Email works better for more detailed information, announcements, and promotions that don’t require instant action but benefit from more context and visuals. #textmessaging #sms

Your email & SMS are giving each other the SILENT TREATMENT… And it’s costing you PILES of money. Just audited a brand that should have been crushing it with email & SMS. 📩 Email list? Growing. 📲 SMS list? Decent size. 💸 Revenue? Flat. Something wasn’t adding up… So we took a closer look… and what did we find? Email & SMS were completely ignoring each other! No coordination. No synergy. No strategy. (Like two coworkers who refuse to make eye contact at the office Christmas party.) Customers would get an email… and then an SMS saying something completely different. Worse? They were firing off texts and emails at random, sometimes hitting customers with both at the same time. (No wonder engagement was tanking.) Meanwhile, the brands actually winning with email & SMS? They run both channels like a well-oiled machine. Here’s how they do it: 1️⃣ Email & SMS work together, not separately. SMS teases upcoming emails. Email grows the SMS list. Both work together to drive conversions without spamming people to death. 2️⃣ One customer = One journey. Shared data profiles. Behavior-based triggers. Messages personalized to customer actions, not guesswork. 3️⃣ SMS = Speed. Email = Depth. SMS → Quick action (flash sales, abandoned carts, reminders). Email → Storytelling, education, and repeat purchases. BOTH → A consistent brand experience. 4️⃣ Right message. Right time. Right channel. Staggered sends (because bombarding customers = 🚫). SMS hits urgency & impulse buys. Email warms them up and nurtures long-term relationships. 5️⃣ Track, test, tweak. If you’re not tracking engagement in one place, you’re flying blind. Cross-channel tracking = more data, smarter decisions, better results. Smart brands optimize based on real customer behavior. Right now you have two choices… You can keep running email & SMS separately. 📩 Sending random emails. 📲 Firing off disconnected texts. 💸 Watching revenue slip through the cracks. Or… you can fix it. ✅ Make email & SMS work as one, like they should. ✅ Use each for what it does best (urgency vs. depth). ✅ Use both strategically, without overwhelming your customers. ❌ No more disconnected messages. ❌ No more lazy mass blasts that confuse (or annoy) customers. ❌ No more easy money slipping through the cracks. When done right? 🚀 You recover more abandoned carts. 🚀 Customers come back and keep buying. 🚀 Better engagement (without annoying your list). Look, this isn’t rocket science. If your email & SMS aren’t in sync, you’re leaving serious money on the table. Get your email & SMS talking… and watch the magic happen.

Email and SMS are both messaging channels, but one has the real-time element for engagement that changes it's nature. Unifying Email and SMS isn't a single checkmark feature. It's addressing the nature of email and SMS engagement and how that impacts when/how you message. SMS vs. Email: Understanding the Impact SMS: If you send 5 SMS messages over 5 days, to drive engagement <- you risk hurting your brand. They did ask for an SMS to get offers (that's generally why people give you their number. They like you, they want the best offer because they generally are interested in buying) Email: Sending 5 emails over 5 days without engagement <-- isn't so weird. Part of why SMS works so well is that the customer actually sees the message! (for now) With email <- There is a high likelyhood they don't see it on that specific send. They log into their inbox, they go through the messages linearly. They choose to engage or not. Think about yourself. How often do you miss a message because it's just in a sea of messages, and you just move on. Close the tab. Leave all those emails unread - for now, you tell yourself. Why does it matter? Well the nature of real-time vs. Async. The nature of engagement with email vs text messages <- this should impact on how and when you send a message. With SMS I get <-- High engagement, high CTR, more chance of conversion. What I have to deal with is: Customer's getting fatigue from messaging. It's only going to be offers. With Email I get <-- good engagement, good CTR, More chance to educate. Lower pressure to engage. Higher volume send without impacting brand perception. What I have to deal with is: Lower CTR due to the nature of email engagement. These channels have to play to their strengths and if you marry them together in a way that does that - you get Integrated retention marketing that scales. Unifying in this business doesn't - err SHOULDN'T - mean that OH we have that tool too. It should mean that those tools work together in interesting ways that are true to the variables you deal with in those channels. They should compliment each other.