Ways To Follow Up After A Video Call

Most people send a plain text email after a great sales call. I send a video. The screenshot below is a real follow-up I sent after a prospect meeting. Instead of just recapping in writing, I recorded a 2-minute Loom video sharing what I learned, what I’m envisioning for their event, and why I’m genuinely excited to work together. In today’s world of noise and automation, a video like this is a humanizer. It gives them something to feel, not just something to read, and it gives them a powerful tool to forward to their internal decision-makers. The psychology behind this is fascinating. When someone sees your face and hears your voice, it activates the mirror neuron system in their brain, essentially helping them feel emotionally connected to you, as if they’re in the same room. That’s empathy. That’s trust. And trust is what drives decisions. Research shows that only 7% of communication is verbal; the rest is tone, facial expression, and body language. In a sales process full of text and data, the human brain craves the richness of video. It’s also about cognitive ease. According to research from Princeton and the University of Michigan, people are more likely to trust and act on information that feels easy to process. A clear, engaging video makes your message stickier. Add a little story, a little emotion, a little spark, and suddenly you’re not just another vendor in the inbox. You’re a trusted voice. Taking the time to send a video builds social capital. It says, “I care.” It says, “This mattered to me.” That emotional generosity has ripple effects in a referral-driven business. So if you’re trying to stand out, build relationships, and grow your business, try adding a short, heartfelt Loom video to your follow-ups. Whether it’s a cold prospect, a warm lead, or a longtime client, your energy is your edge. Presence beats polish every time. Link to how to use Loom is in the comments. Happy Monday ya'll, let's go scale our impact.

“Just following up…” isn’t a strategy. It’s a stall. And I get it...follow-up can feel awkward. You don’t want to be annoying. You don’t want to seem desperate. You just want to re-open the convo without sounding like a robot. So let me show you 3 better ways to follow up...and when to use them: 🔹 1. The Callback This one’s personal. You reference something they said on the call. “You mentioned wanting to raise your rates without losing clients...still thinking about that? I am here to dig deeper when you’re ready.” ✅ Use it when: They were warm, the convo was real, and you just need a re-entry point. 🔹 2. The Disruptor Humor. A GIF. A voice note. Something unexpected. This one’s a pattern interrupt. I've sent a GIF of a guy standing in the rain...soaked, waiting. No words. No pressure. Just a quiet nudge. The person replied within minutes. ✅ Use it when: You’ve been ghosted or left on read and want to show up without pushing. 🔹 3. The Shift Sometimes the original thread is dead. So… pivot. Change the energy. Bring something new to the table. “Just saw this article and thought of our convo. Curious if you’ve been seeing this trend too?” ✅ Use it when: The trail is cold, but the relationship is worth keeping warm. Bottom line? 📌 People don’t ignore you because you followed up. They ignore you because you didn’t give them a reason to care. So stop “checking in.” Start reconnecting...with strategy, creativity, and a little heart. 💬 Curious: Which one do you tend to use? And which one do you want to try next? Yaacov 🎙🙏🏻 --- 👉 Struggling to sell your creative work? Hi, I’m Yaacov 👋🏻—I help agency owners & solopreneurs land more clients without feeling like a salesperson. 💡 My clients have hit 200% growth in 60 days and closed $50K in 3 weeks. Let’s fix your sales process.

Group demos are really freaking hard... but the way you follow up after a big group call can completely change your sales cycle. Here is my framework for following up... The goal here is to: ↳ To make my prospect know that I am thinking about them and them specifically  ↳ Do something above and beyond, something the competition likely isn't doing ↳ Actually demonstrate the power of Gong by leveraging it for my follow-up ↳ Create open lines of communication with each individual on the call Step 1: Write a group recap email • Keep it brief and punchy, people don't tend to read emails to a group as in-depth since it's not individually sent to them • Highlight the key points that were discussed • Recap the next steps and action items • Use the frame of 'If this were going to get forwarded to the CEO would it spark their interest?' • Create an Aligned page with any relevant resources and include a link to it in the email Pretty basic right? Here is where it gets more interesting.... Step 2: Find key quotes from the demo • Review the call using Gong or something similar • For each person on the call find a quote that really stood out • The goal here is to isolate a moment in time that felt particularly relevant or interesting to that individual Step 3: Single thread everyone on the call via email • Email each person 1x1 following the framework below "Hey Name, Thanks so much for your time, your input was so valuable xyz... Something you said really stood out to me "insert an exact quote from call"... {then send something relevant based on that quote}." Here is a real-world example: "Hey Name, Thanks so much for the time yesterday, your dog is so cute! You mentioned something really interesting on our call "We are really focused on becoming data-driven this year. We're currently doing rep analysis to figure out what good looks like." I didn't have time to show this on our last call, but Gong will actually be able to identify how specific talk tracks and behaviors impact your win rates. {Inserted Screenshot} This can play a critical role in terms of making data-driven decisions, as opposed to operating on a hunch. Looking forward to our next call on Monday!" PS: If you want to check out Aligned and use a few free rooms you can use this cheeky lil link https://lnkd.in/eSD5ZymV