How to Maintain Your Unique Voice Using AI

Stop using AI to write your LinkedIn posts. Use it to find your voice instead. I can spot an AI-generated executive post in seconds. So can your prospects. If you use generic prompts, you sound like everyone else.   Actually, you sound like AI.   Bland. Forgettable. This isn't just an aesthetic problem. It's creating a sales problem. Generic content creates zero differentiation. Zero trust. Zero qualified conversations. Here's how to use AI differently: 1. Use AI to extract your insights, not replace them.        Instead of "Write me a post about leadership," try "Interview me about my tech philosophy and highlight what makes it different from conventional approaches."     2. Feed it your actual words first.    Record yourself talking about a topic for 2 minutes. Get a transcript. Then ask AI to "Turn this into a 1000 character LinkedIn post while preserving my voice, style and unique perspectives."     3. Challenge it to find your contrarian angle.    For example, "What would most technology leaders say about this issue? Now review our prior conversations and help me articulate why I disagree."     4. Build a voice guide.    Document your specific phrases, analogies, and communication style. Reference it in your prompts.     5. Edit ruthlessly.    The first draft should never be the final one. Cut anything that doesn't sound like you would actually say it. (and cut out the AI-isms)     Even the busiest executives can create distinctive content this way in under 15 minutes. The leaders who get consistent leads from LinkedIn aren't the ones with the most polished content. They're the ones whose content is immediately recognizable as their own. AI should amplify your voice, not replace it. What's your biggest challenge in creating content that actually sounds like you?

We’re living in a world where AI can write, design, summarize, translate, and brainstorm, but it still can’t anticipate that your stakeholder will ask, ‘Can we make the CTA pop more?’ for the third time. But here’s the catch: AI can assist your voice, it shouldn’t replace it. If you’re navigating how to stand out without blending in with a sea of AI-generated sameness, here are a few ways I’ve been keeping things human. 1️⃣ Lead with your tone of voice Whether you’re writing a caption, an email, or a case study, your voice is your fingerprint. Use words you actually say. Embrace your quirks. 2️⃣ Design with personality Add colors, fonts, and layouts that match your energy. Whether your vibe is minimalist and moody or punchy and playful, your visuals can do a lot of talking before you even say a word. 3️⃣ Use AI as a co-pilot, not a ghostwriter I use AI to start the idea, not to be the idea. I edit, shape, and sprinkle in personality until it feels like something I’d say. 4️⃣ Show your face Whether it’s behind-the-scenes photos, messy sketches, or a video of you sharing your thoughts, that’s all you! 5️⃣ Inject YOU into the process Don’t just share the polished result, share the “why,” the lessons learned, or even the things that didn’t work. People connect to the human behind the pixels. AI can scale your ideas, but it’s your authenticity that makes people remember them. Curious to hear, how are you balancing AI support with staying true to your "brand”?

I write newsletters for the CEO of a $100M company. Here’re 3 uncommon hacks I use to *always* nail their voice: 1/ Style Guide One of the first things I do when I start working with a client: I ask if they have an internal document describing their writing style & voice. Now, if they don’t have one (most people don’t), here’s what I do: I ask them for 3-5 pieces of content they’ve written themselves & are very proud of. Then, I use my proprietary AI prompts to analyze their writing & create a style guide for them. By creating this asset upfront, I save myself dozens of hours worth of future edits. And I make sure my clients are always excited to read the emails we’re creating. 2/ Transcripts 90% of the newsletter content I write for this client actually comes from their YouTube channel. And not just the topics - but even the “words.” The way I think about it is: Every YouTube video they’ve created is a “pre-approved” piece of content. So whenever I’m working on an email, I always get the transcript of the video I sourced the topic from. Then, I use that as my outline - and try to make the least amount of tweaks possible (from a “voice” perspective). That way, I can minimize the risk of “deviating” from their voice even more. (You can also use this technique if your client has a podcast, by the way.) 3/ Claude Projects Last year I started creating a dedicated Claude project for each client I work with. And it’s been ridiculously helpful. Inside each project, I upload: • The style guide I mentioned earlier • A PDF of my client’s LinkedIn profile • A PDF version of all their landing pages • A prompt with any additional context needed • As many “approved” writing samples as possible And by feeding all this data to the AI model upfront, the quality of the output increases 100x. Basically, it’s like having a writing assistant who not only knows everything about my client… But also knows exactly how to write in their voice. Needless to say, I use these projects to streamline almost every part of the writing process: • Coming up with topics • Outlining the newsletters • Extracting content from transcripts • Brainstorming subject line & PS variations And it’s 1 of the big reasons I can work with this client while also having so many other things going on. And that’s it! Found this helpful? Let me know below which hack was your favorite.

Ever tried using AI to generate internal comms and felt like it didn’t sound like you? 😬 If so, you’re not alone. And if you’re already thinking that, imagine how it’d be perceived by your audience. Here’s the trick: Train it to speak your language. Upload past comms to teach AI your tone—emojis, exclamation marks, nomenclature for your teams/programs, everything. If you’re aiming to increase the adoption of your cultural values, ask it to interweave these into your communications when applicable. For example, I like to use #EmpathyFirst, one of our cultural values, when introducing wellness perks to our employees, like Headspace for meditation & therapy sessions. Now imagine this: You prompt it for your next company update, and it drafts in your voice, styles the visuals, nails the right tone, and delivers you a solid v1 for your review. You can train it on what you like or don’t like, coaching it on specifics. You can personalize the tone over time as you receive feedback and A/B test subject lines and conversion rates. Internal comms should never feel robotic. It’s not only that attention spans are shrinking, it’s that people’s expectations have risen in what they actually want to spend their time reading. And being a lean team managing hundreds and thousands of internal comms is a tough job 🫡

A truly tragic part of this mad AI scramble… Some people would have developed into exceptional writers. 1-of-1 voice. Razor-sharp, original thoughts. And instead, they’ve outsourced everything to AI and now they sound just like everyone else. It’s creative abandonment at scale. What a loss. Do I use AI every day? Yes. Am I going to let it siphon away my skills, my voice, my edge? Not a chance. The alternative... If you want to become an exceptional thinker and writer, and not just copy/paste the work of exceptional thinkers and writers, here’s what I recommend: ✓ Use AI to amplify, not originate. Start with your idea. Bring in AI to sharpen, speed up, or structure. But never lose that core insight. ✓ Keep one hand in the craft. Write something from scratch every week. Even (and especially) if no one sees it. ✓ Don’t say something smart, say something real. AI knows every trick in the book. But it doesn't know your story, your worldview. ✓ Train your thinking, not just your LLM. Your brain is still the best writing engine. Don’t let it idle. Read, discuss, ideate. ✓ Protect your voice like it's your brand.  Because it is. And once it’s gone, you'll fall into the dreaded sea of sameness. With me?

I use Generative AI everyday for personal and business use. In my personal life, I use for workout plans, scheduling, party themes for my kids, math homework, and much more. In business, I use it for brainstorming, editing, proofing, complex statistical data, etc. Here are a few tips: Use Claude versus ChatGPT, I’ve found it to be more accurate and conversational. Write a post or newsletter or a few paragraphs in your tone of voice and feed it in to the tool before you make a request so the tool can learn your preferred voice. My prompt: “Hey Claude, here is a sample of my writing so you can get to know my tone of voice: (insert writing), now act as a marketing expert and write…” I always rewrite and edit the responses. I then feed it back the final version so it gets to know my writing style. It’s not like searching the internet, AI prompting requires detail, clarity, clues, and context. It also requires you to provide feedback. I have curated a list of words I tell Claude not to use, like masterclass and top-of-mind. It’s jargon that’s useless and an obvious callout that you are using a generator. I also ask it to be conversational not corporate. I approach prompts from a persona perspective. I ask Claude to act as a specific persona, such as an expert in a field or someone who is looking to reach a specific audience, to frame the responses in the desired context. Then I specify the format and length, a paragraph or bullets. I add my tone of voice, words not to use, and as much detail as possible. All of this took time initially but now it’s built as a template. If you have any questions, share in the comments! #marketing #generativeai #chatgpt

"People write with AI, but people don't want to read things written by AI." I almost passed a collection plate when I read this statement on threads, because it was so powerful. It made me think about how I've blended my personal brand with AI. Today, I am sharing four tips that may help you: ✨ 1. Infuse personal stories and experiences Share those anecdotes and unique insights only YOU can provide. It's about being authentic and making your content relatable and memorable. 📝 2. Use your natural tone and language Make sure your AI copy reflects how you actually talk, maintaining your unique voice. 🗣️ 3. Edit and customize AI outputs Don’t settle for the first draft—edit, tweak, and add those personal touches to make it sound like you, not a machine. ✍🏾 4. Build custom GPTs and train on your old content Develop AI models that learn from your past work to better mimic your style, making the output more personalized and authentic. 🛠️ At the end of the day, if you're building a personal brand, take the time to define your voice. Because if you don’t, you risk blending in with the masses using AI as a digital savior rather than a complement to their voice. How are you blending AI with your unique voice? #PersonalBranding #ContentCreation #AuthenticVoice #AIWriting #BrandStrategy

AI doesn’t take your voice. It reveals whether you’ve found it. That’s the real opportunity and the real challenge. Because the tools are getting smarter. Faster. More impressive by the day. But the question AI keeps putting in front of us isn’t, "Can it do this for me?" It’s, "Do I actually know what I want to say?" Used well, AI is an amplifier. It elevates presence, sharpens messaging, expands reach. But used without intention, it becomes a mirror, reflecting every gap in clarity you didn’t slow down long enough to see. I’ve watched brilliant founders automate their voice before they ever understood it. I’ve seen executives hand off messaging to AI before they even knew what they stood for. Because that’s what happens when speed becomes the goal. When “posting consistently” matters more than “saying something worth hearing.” Here’s what I see every day on LinkedIn: 🔵 Posts written by AI with no soul  🔵 Leadership messages that are grammatically perfect but emotionally hollow  🔵 Founders scaling content while trust quietly disappears The tools are sharper than ever. But the thinking behind them? That’s what’s getting dull. AI can generate a message. But it can’t give it meaning. Only you can do that. And if you haven’t taken the time to define your voice, your values, and your story, AI will just cause confusion. At StandOut Authority, we don’t fear AI. We use it. But we use it after we’ve done the real work. The human work. That means:  🔵 Knowing what you want to be known for  🔵 Leading with clarity, not just content  🔵 Creating conversations, not just impressions Because if AI is going to amplify you, you’d better be damn sure you know who you are. You don’t need to post more. You need to post better. With a voice that’s unmistakably yours even if AI helps write the draft. The future of influence won’t belong to the fastest or the loudest, it will belong to the most intentional. The leaders who don’t just automate output but elevate meaning. #AI #Leadership #LinkedInStrategy #ExecutiveBranding #StandoutAuthority 

The most frequent question I’ve been getting from marketers is ‘how do we use AI and still stand out?’ Most marketers are using AI to save time and are losing their brand voice. The key is to use AI to sound more like you... In the last 6 months, I’ve helped dozens of businesses match their authentic voice, so they can reach more people without losing the soul behind their brand. If you don’t evolve how you use these tools, AI will replace parts of your marketing. But if you get clear on your brand voice and strategy, AI becomes your amplifier, not your downfall. Here’s what I’ve learned about using AI to scale trust, not just content: 1. AI is only as good as you train it.  If you feed AI generic inputs, you’ll get generic outputs. I upload my past posts, publications, podcasts, and even phrases like "WERK Your Brand" so AI learns how I actually sound. The more intentional you are with training, the more authentic your content stays. 2. AI is a tool, not your voice.  Yes, AI can draft faster than you ever could. But raw AI copy lacks soul. Every piece of content I publish requires human refinement. That final edit is where your expertise, personality, and connection come through. 3. AI can hallucinate, don’t over trust it.  AI is smart, but it’s not always right. I’ve seen it generate facts that aren’t real and suggest ideas that don’t align with brand strategy. Use AI to spark ideas but always check its work. You are the strategist; AI is just the assistant. None of this matters if your audience doesn’t feel you behind the words. If you're trying to navigate AI without losing your magic, I'm here for that conversation. Drop a 💜 or DM me. #AI #ContentStrategy #LIPostingDayApril