How to Introduce New Revenue Streams

Unlocking New Revenue Streams with SaaS Models A few years ago, I sat across from a startup founder who had built a brilliant product—an AI-powered analytics tool for eCommerce businesses. The problem? They were struggling to scale. Their high upfront costs and one-time licensing fees limited customer acquisition. “We have a great product, but revenue is unpredictable,” he admitted. I’ve seen this challenge time and again—companies with exceptional tech but outdated monetization models. That’s when I asked him, “Have you considered transitioning to SaaS?” Fast forward 18 months, and that same startup saw a 3x increase in revenue, higher customer retention, and expansion into global markets. That’s the power of Software-as-a-Service (SaaS). Why SaaS is Driving Business Growth The SaaS market is projected to reach $908 billion by 2030, growing at a CAGR of 18.7% (Fortune Business Insights). Businesses are increasingly moving away from traditional software licensing to subscription-based, cloud-enabled solutions, unlocking new revenue streams and market opportunities. At Devsinc, we’ve helped numerous clients transition to SaaS, and the benefits are clear: 1- Recurring Revenue Stability: Unlike one-time sales, SaaS provides predictable, subscription-based income. 2- Scalability: SaaS businesses grow exponentially with minimal incremental costs. 3- Global Reach: Cloud-based delivery removes geographic limitations. The Real Impact of SaaS: A Case Study One of our eCommerce clients, initially selling packaged software, struggled with declining sales. We helped them pivot to a SaaS-based model, offering monthly subscriptions and AI-driven customer insights. The results? A 42% increase in customer lifetime value and 60% higher user engagement. The Future of SaaS: AI, Verticalization, and Automation By 2026, 70% of software products will shift to SaaS-based models (Gartner). Emerging trends include: - AI-powered SaaS: Automating workflows and enhancing decision-making. - Industry-Specific SaaS: Tailored solutions for sectors like healthcare, fintech, and retail. - Usage-Based Pricing: Charging customers based on consumption, increasing flexibility. Building a Successful SaaS Business Transitioning to SaaS isn’t just about moving to the cloud—it’s about redefining how value is delivered. Companies that invest in customer-centric experiences, seamless onboarding, and continuous product evolution will lead the market. The conversation with that founder wasn’t just about switching business models—it was about embracing a new mindset. SaaS is more than software; it’s a strategy for sustained, scalable growth. For companies looking to unlock new revenue streams, the question isn’t whether to adopt SaaS—it’s how quickly they can adapt. The future belongs to those who can innovate, iterate, and deliver continuous value. Are you ready to make the shift? #SaaS #BusinessGrowth #RecurringRevenue #TechInnovation #DigitalTransformation

Had a conversation recently with an executive interest in moving from a lead-centric revenue model to an account-based approach. They saw the value but weren’t sure how to make the transition work in practice. I walked them through what actually needs to change: 1. Aligned KPIs The biggest gap in most transitions? The revenue team is still measured on lead volume. - Pipeline and conversion at the account level need to be the focus. - Speed matters, but velocity—how efficiently high-fit accounts move through the funnel—is what actually drives revenue. - Different targets causes friction (more on whether this is intentional is another story...) Without this alignment, marketing, sales, and SDR teams will pull in different directions. 2. Lead-to-Account Matching This surprises a lot of teams. They assume because they’re targeting accounts, their systems are tracking them correctly. But in reality: - Leads still enter as standalone records with no connection to an account. - SDRs work contacts without full context on account-level activity. - Sales misses out on early-stage engagement from the right accounts. Fixing this is table stakes. Without clean lead-to-account matching, the entire system falls apart. 3. Account Scoring & Buying Group Visibility Lead scoring isn’t enough in an account-based motion. The real question is: how engaged is the buying group? - Are multiple stakeholders active, or is it just one person? - Is the account signaling actual buying intent or just casual interest? - Are the right personas engaging? Account scoring should reflect engagement from the full buying team, not just isolated actions. 4. Clean Account Assignments, SLAs & Ownership This is where teams get stuck. In a lead-centric model, ownership is clear—SDRs work leads, AEs work opportunities. In an account-based model, it’s more nuanced: - Who owns an account when a new lead comes in? - What if it's an existing customer who could buy more (or buy something else)? - How do SDRs prioritize outreach when multiple personas engage? - What happens when marketing engagement overlaps with sales activity? And most importantly—what are SLAs to ensure high-intent accounts actually get worked (and, let's be honest - what qualifies as "worked)? If you don’t define this upfront, leads and accounts sit in limbo and pipeline suffers. 5. Account Planning & Cross-Functional Execution An account-based approach only works if everyone is operating from the same playbook. That means: - Marketing, SDRs, sales, and customer success align on which accounts matter most now and in the long term. - There’s a shared plan for prioritization, outreach, engagement, and activation. - Everyone has the same north star on focus and impact measurement (those pesky KPIs). When teams aren’t aligned, accounts fall through the cracks. Not all that great for an account-focused go-to-market model. TL;DR – I probably should’ve just said “Talk to Terry Flaherty at Forrester.” 😅

Feeling stuck with your revenue? Here’s the secret no one talks about: Your next income stream is already in your hands. Most business owners think they need to reinvent the wheel for new revenue streams. Nope! You just need to look at what you already have and expand it strategically. Here are three strategies to unlock new revenue opportunities: 1️⃣ Upsell or Cross-Sell to Existing Clients Your current customers already trust you. What else can you offer them? Maybe it’s a premium package, a done-for-you service, or a complementary product. By deepening their experience with you, you’re not just making more money—you’re increasing their results. Win-win!!! 2️⃣ Create a Scalable Offer If your business relies on trading time for money, you’re limiting your growth. Create something scalable: online courses, group programs, or digital products that can be sold repeatedly without requiring more of your time. This is how you work less and earn more while serving more people. 3️⃣ Leverage Partnerships Collaboration is gold! Partner with someone whose audience complements yours. For example, if you’re a branding expert, team up with a marketing strategist to create a joint offer. Not only do you split the work, but you also expand your reach. The magic lies in refining what you already do and finding creative ways to multiply its impact. You don’t need to hustle harder. You need to work smarter! Which of these strategies could you implement today? Or, if you’ve already tried one, let me know how it worked for you.