Getting Teams Onboard During Organizational Change

Too many organizations treat transformation as something to be done to their people. Rather than something their people are part of. This subtle difference matters a lot. In my experience, the most powerful shift comes when people start feeling like they belong to the change. How do you get there? → Clearly communicate the why behind every shift. People need purpose, not just direction. → Give teams a genuine voice. Let them shape the path, not just follow it. → Build ownership at every level. Empower leaders and frontline teams alike to champion and steer the change. When change is co-created, people become ambassadors, not obstacles. They feel seen. Heard. Included. That’s how you turn a top-down mandate into a shared movement.

I keep returning to Damon Centola’s research on how #change spreads. Not because it’s clever. Because it’s true. Centola found that change doesn’t move like information. You can’t push it through announcements or clever messaging. It spreads through behavior, #trust, and networks. He calls it complex contagion, and it tracks with what I see inside organizations every day. People don’t change because someone at the top says so. They change when they see people they trust doing something new. Then they see it again. Then maybe one more time. That’s when it starts to feel real. That’s when it moves. Here’s what Centola’s research shows actually makes change stick: - Multiple exposures. Once isn’t enough. People need to encounter the new behavior several times from different people. - Trusted messengers. It’s not about role or rank. It’s about credibility in the day-to-day. - Strong ties. Close, high-trust relationships are where change actually moves. - Visible behavior. People need to see it being done, not just hear about it. - Reinforcement over time. Real change takes repetition. One wave won’t do it. This flips most #ChangeManagement upside down. It’s not about the rollout or coms plan. It’s about reinforcing new behaviors inside the real social structure of the organization. So, if you are a part of change, ask your team and self: 1. Who are the people others watch? 2. Where are the trusted connections? 3. Is the behavior visible and repeated? 4. Are you designing for reinforcement or just awareness? Change isn’t a #communication problem. It’s a network pattern. That’s the shift. That’s the work. And that’s what I help teams build.

Your management team says they’re aligned. Think again. You launch a change initiative. But instead of driving it forward, your managers are clashing. Suddenly, valuable energy is consumed. The organization goes in different directions. And failure becomes almost certain. Why does this happen? Because the change process was launched before securing full buy-in and alignment from the management team. Here’s the reality: 🔴 If managers aren’t aligned, nothing will change. So, what do you do? 🔵 Go back to step one of the change process: Fine-tune the Change Strategy Organize a workshop with the management team to: ➨ Clarify the vision, objectives, and strategy ➨ Learn how to communicate the strategy ➨ Build commitment to the change effort I once ran a workshop with a top team to create their change strategy. I budgeted six hours to align on the change objectives. The VP told me, “We’re already aligned, a 15-minute review will be enough.” Six hours later, they reached real alignment. Getting alignment is a long and challenging process. The most common cause of misalignment: top leaders overestimate alignment of their team. But here’s a critical point: this workshop shouldn’t be led by the top leader. Otherwise, you risk creating a false sense of agreement, with managers nodding in the room while holding back their real concerns. And you’ll end up back where you began back to where you were before the workshop. False alignment is the silent killer of change initiatives. To succeed, every disagreement needs to surface and be debated until genuine agreement is reached. This is best done with an external expert. I have seen management teams argue over a single word for two hours. That is what real alignment looks like. Plan to take between six hours and a long day to get there. Because only when managers are fully aligned and committed can the transformation succeed. Any other strategy will fail. How much time did you spend creating your change strategy? _____________   🔔 𝐅𝐨𝐥𝐥𝐨𝐰 Jacques Fischer for strategies to  ↳ Manage change  ↳ Evolve the culture  ↳ Improve leadership  ↳ Develop high-performance organizations 𝑴𝒂𝒌𝒆 𝒀𝒐𝒖𝒓 𝑪𝒉𝒂𝒏𝒈𝒆 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆 𝒂 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 #humanresources #culturechange #changemanagement