How to Build a Consistent Content Process

Being "everywhere at once" isn't a strategy —it's a trap.  And it might be why you're burnt out. The best way to escape it is to ❌ Ditch the disconnected channel approach ✅ Build a content flywheel Here's How to Build Your Own Flywheel in 5 Step: (Based on my convo with Nick Cegelski from 30 Minutes to President's Club) Key principle: Systems are about specific inputs, consistent outputs, and predictable outcomes. 1. Start With One Strong Primary Channel Choose a primary content type that: -Showcases your team's strengths -Delivers substantial value to your audience -Can be segmented and repurposed For 30MPC, podcasting was the obvious choice given Nick and Armand's sales expertise and speaking abilities. 2. Design for Repurposing from Day One When creating primary content, think about how it can feed other channels: ✔️ Record video of podcast interviews to enable clip creation ✔️ Structure long-form content with clear sections that can stand alone ✔️ Capture visually compelling moments that work for social media ✔️ Ask questions that generate quotable, shareable answers 3. Establish a Content Amplification System Create a standardized process for transforming primary content: 🟢 Clip Selection: Identify the most valuable 60-90 second segments 🟢 Newsletter Extraction: Pull actionable insights into structured takeaways 🟢 Follow-up: Flag opportunities for deeper exploration in other formats 🟢 Cross-Promote: Build CTAs that direct audiences between channels 4. Maintain Channel-Specific Identity While leveraging the same source material, respect each channel's unique characteristics: ▪️The podcast maintains full depth and context ▪️Social clips highlight emotional moments and quick insights ▪️Newsletters structure and organize the most actionable takeaways ▪️Webinars enable visual demonstration and live interaction 5. Use Audience Feedback to Refine the System All this output is going to give you a TON of valuable signals that will guide your future content plans. It's your new competitive advantage. Don't sleep on it! Nick and Armand discovered their audience wanted longer webinars despite their "30 minutes" brand identity. Listen to your audience and adjust your content format accordingly while maintaining your quality standards. The True Power of Your Flywheel When your content system begins spinning, growth is inevitable: 👉🏻 Podcast listeners discover your newsletter 👉🏻 Newsletter subscribers attend your webinars 👉🏻 Webinar attendees follow you on social 👉🏻 Social followers become podcast listeners This isn't just about efficiency—it's about creating space for creativity, strategic thinking, and actually enjoying your work again. And that's a great recipe for healthy growth. What's your take — are you building a flywheel? _ PS: If you want more growth tips, check out the full episodes of Reed Between The Lines - now on YouTube, Spotify and Apple.

How I cut my content creation time in half. (without cutting on quality.) It wasn't just to post more. But to use time strategically. - Content creation consumes time. - Time spent could be spent elsewhere. For example, in the last 2 weeks, I was off for 10 days in Mexico. I kept my daily schedule. I streamlined my process to keep growing while focusing on other things. 𝟭. Learn how to use AI properly - Get your first ideas or drafts. - Stop using random prompts. - Test, iterate, and then create your own. ChatGPT sounds the same if you use it like everyone else. 𝟮. Content batching - Dedicate days to ideate in bulk. - Create in bulk. - Edit in bulk. I don't do these at the same time. 𝟯. Use templates - I have them ready for me to get filled. - I do Problem-solution or How-to posts. - Everything is intentional and follows a format. 𝟰. Repurposing - Many ways to do it - Change the hook and keep the rest - I take the main message but change the angle Example: 7 myths about LinkedIn → Steps to overcome these 7 myths about LinkedIn 𝟱. Content themes - Helps with consistency and depth. - Every month, I post an update on my analytics. - That's one less post I don't have to think about. Example: - If you have an offer, promote it 1x/week. - Those are 4 posts that are more or less the same. Now, what do you do with that free time? - Engage with people - Get on coffee chats - Go to Mexico These help you focus and free up time. Spend less, achieve more on social. Summary: Streamlining your content creation leads to - more consistent posting - better time management - higher [whatever your goal is] And if you want to take the first steps to make content faster, DM me and we'll get started on your first 30 days of content.

You see, the problem with creating content on the fly is that you're always playing catch-up. You're at the mercy of your schedule, inspiration, and let's face it, your mood. When you're juggling clients, workouts, and your own professional development, content creation often gets dropped first. And that's like skipping leg day—something you'll regret when you realize your lead flow has dried up. It's inconsistent and unsustainable. But what if I told you there's a way to take back control and create a winning content strategy? Planning: Outline your topics and themes. Know what you're going to talk about before you hit record or start typing. Creation: Block out time to create multiple pieces in one go. It's like a hypertrophy session for your content muscle. Scheduling: Use tools like Taplio or Hootsuite to schedule your posts. That way, you're not scrambling to post between client calls or sets at the gym. Think of it as circuit training for your business. You wouldn't do a single rep, walk away, and come back an hour later for another, right? So, set aside dedicated "content creation days." On these days, you shut off distractions, so no calls. You put your phone on 'Do Not Disturb,' and let your expertise flow onto the screen. Trust me, that’s a gamechanger. I currently write, record and schedule all of my content on Mondays: — 14X LinkedIn Posts — 7X Emails — 21X Tweets/Threads — 7X Instagram Reels One full day. It’s intense, but it’s just 1 out of 7 days – with a massive ROI. So, stop treating your content like it's a last-minute cram session before a big test. Batch your content, schedule it, and then watch your lead flow become as consistent as your gains. Trust me, your future self will thank you when you're not pulling your hair out trying to think of what to post next.

Telling a consistent brand story is about momentum. There needs to be a sense of movement. And of a bit of tension... here's how you build it 🏃 You tie your process to a few anchors: 1. A visual that everyone shares 2. How their work relates to revenue 3. The consequences of 'misses' For all of our content strategy projects, we use Notion pipelines. The pipeline is a Kanban board with 'swimlanes.' Cards for each piece move from: * Ideas --> In Draft * In Draft --> Needs Review * Needs Review --> Approved (or Needs Attention) * Approved --> Ready to Publish * Ready to Publish --> Published * There's also a column for 'Blocked' for anything held up. Tension bubbles up when everyone can see this pipeline and who is responsible for what. There's no hiding in the shadows. It's obvious where the blockers are when a column stacks up. When this tension is combined with an understanding of how content creation relates directly to revenue, that tension becomes momentum. If a content piece or opportunity is missed, it literally affects the bottom line. If this happens often enough, changes need to be made in resourcing or process to get things back on track. How does your company build momentum in your story? Or are you building it at all? --- 👋 Hi y'all, I'm Kris. 🎒 The founder of Zanate Ventures based in Austin, Texas. 🖋 We help scaling companies tell a more cohesive & impactful story. 🤝 To learn how we work, check out the links I share in the comments of these posts and the Featured Section of my profile.

You don’t need to struggle to create content for your business… Instead try this: The problem with most busy professionals or entrepreneurs, is they grow to hate content creation. The set up… The tear down… How do I turn this thing on again?... The list continues. For all of my clients, I focus on building Atomic Habits, as inspired by James Clear’s framework. The overwhelm will kill your process, and make it less sustainable in the long-term. And content-marketing is a long-term play. So, let’s fix it. 1. Start Tiny: Instead of aiming for a perfect 1,000-word article or a high-production podcast episode, start small. Jot down just 3 content ideas, or write a quick paragraph each day. Turn a quick 30-minute catch up session with a friend or colleague into a video call, and format that for a podcast. The key? Lower the bar to action. Consistency beats perfection! 2. Make It Obvious: Create an environment that screams “content mode.” Whether it’s a specific time of day or a special spot at your desk, set visual cues that prompt you to take action. No more staring at blank screens wondering what to post. 3. Make It Fun: Tie content creation to something you already love. Love your morning coffee? Pair it with writing time. The more enjoyable the process, the more likely you are to stick with it. 4. Remove Friction: Have a content calendar, use templates, and repurpose content. That last one is my favorite, and I use it often when working with clients. Make the path to creating content as smooth as possible—because less friction means more action. 5. Reward Yourself: Track your progress and celebrate small wins. Did you get a few likes on that post? Awesome! Did you finally record your first podcast episode? Way to go!! Engage, reflect, and let the momentum build. Positive reinforcement is the fuel that drives new habits. Look, turning content creation into a habit isn’t about willpower; it’s about strategy. Start small, stay consistent, and watch how effortlessly you build a library of valuable content that attracts, educates, and sells. _____ ♻ Repost if you found this useful. ➕ Follow me, Nico Torres Santana, MBA, for content creation optimization tips & systems, like this one. #AtomicHabits #ContentCreation #EntrepreneurLife #ConsistencyIsKey #GrowthMindset #BusinessGrowth #MarketingTips

The most common problem I'm hearing from B2B founders right now is: how do we build a *repeatable* content engine that generates tangible ROI? Here's what I recommend doing (as of Q4): 1) Focus your energy on consistent AND repeatable execution. Most teams can produce one-off articles easily, but struggle doing it week after week. 2) Treat content like any other GTM function. Design a *scalable* engine with clear systems, workflows, and owners (just like your sales or BD motions). 3) Maintain daily, weekly, and monthly cadence across formats and channels. The best content teams do this for years on end without ever stopping. ** I've seen this compounding effect play out in real-time at Verbatim with our case studies, customer stories, email marketing, and ongoing socials ** 4) Instill organizational rigor around the basics of daily execution. This is where most startups falter, not in understanding strategy or what to create. 5) Focus on compounding value WITHOUT interrupting the engine. Consistent content builds trust + credibility over time (esp true for social proof assets). TLDR: Consistent execution is the name of the game. Content isn't rocket science, but it does require a surprising level of discipline to really nail it.

One of the biggest mistakes I’ve ever made as a content creator was.... not having a content system I remember scrambling every morning to get a post together. Honestly, it was the most stressful 30 minutes of my day. --- Here’s what I recommend instead (and what I’m doing for my client): 1. Decide on a content cadence for LinkedIn •Consistency is key, but what’s even more important is choosing a schedule you can stick to 2. Batch your ideas ahead of time. •Spend 30 minutes weekly brainstorming ideas 3. Create outlines. •It makes the writing process way faster 4. Set aside dedicated editing time. •Writing and editing are two completely different skills •From my experience, separating them is the best thing you can do 5. Schedule your posts. •It gives you so much peace of mind knowing your content is ready to go --- Highly recommend putting a content system together. It makes consistency way easier—and makes content way less stressful.