Importance of Consistency

Multichannel ABX is harder than it sounds. It's not just about being everywhere; it's about being consistent EVERYWHERE. Think about it: your target accounts jump between your site, emails, and social media. A broken experience? That kills trust. I made a mistake in the past by creating an #ABM campaign that wasn't as coherent as it should have been. Long story short, on the whys and whats about this campaign, because the #ABX was messy. Our personalized emails, ads, and social media campaigns didn't go as planned, creating a confusing experience for our prospects. I learned from that experience that integration is key. Every step in the customer journey needs to connect seamlessly, with all components working together rather than as isolated pieces or processes. Deep account knowledge matters, too. 👉🏾Where do they live online? 👉🏾What content works? 👉🏾How do they see you? Tools like Terminus and Demandbase can help unify data. But tech isn't enough. You need a strategy. Shared goals. Aligned teams. Because consistency builds trust, and trust builds deals. #b2bmarketing #demandgeneration #marketingstrategy

The secret to embracing technical quality in product management that unlocks long-term success: Stop treating it like an afterthought. "But isn’t shipping features more important than backend fixes?" - you probably ask. No. Here’s why: • A slow, clunky product with random failures? Users leave. Fast. • Neglecting stability means downtime, crashes, and bugs that silently erode user trust. • Fixing performance later is costly, time-consuming, and painful. Just ask any PM who ignored it I learned this the hard way. Early in my career, I focused on delivering new features. I dismissed “stability work” as something to handle later. And at first? It seemed fine. 👍 Users were happy. 😀 Growth was steady. 📈 Until it wasn’t. 😱 A small bug in one update crippled a key feature. A long-awaited success turned into one nightmare of a night. Random crashes turned into support nightmares. Costly contract discounts had to be offered to keep clients. Database slowness forced us to pause everything and rebuild our databases with new indexes. It's clear as day: Performance is a product feature. It’s just as crucial as UX or functionality. Thus, a question naturally arises: "How do you know if you’re handling stability the right way?" Ask yourself: ✔ Do you listen to your team's advice? ✔ Are you regularly fixing high-impact bugs? ✔ Do you have automated crash reporting & alerts? ✔ Do you build with stability and scalability in mind? ✔ Do you book time to find an optimal tech solution? ✔ Have you set up a process to decide which bugs to fix? ✔ Do you find time for code refactors that are truly needed? ✔ Are security vulnerabilities proactively tested and patched? ✔ Is your database optimized with proper indexing and query tuning? ✔ Is performance a recurring discussion, not an emergency reaction? ✔ Do you monitor downtime trends and investigate even small outages? ✔ Do you test under real-world conditions, not just in a perfect dev setup? ✔ Do you stress-test your system under peak load conditions before it’s too late? ✔ Do you set a threshold where bug fixes take priority over new feature development? ✔ Do you optimize performance for low-end devices and slow networks, not just the latest hardware? Stability, scalability, and performance aren’t just a technical concern. Those are the fundamentals that allow your product to operate in the first place. Ignore it at your own risk. Do you believe you dedicate enough time to keep the product 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭𝘭𝘺 healthy? Sound off in the comments! #productmanagement #productmanager #technicalexcellence P.S. To become a Product Manager who cares for users and product health, be sure to check out my courses on www. drbartpm. com :)

Two words that quietly kill trust, momentum, and leadership itself. Red. Amber. Green. All on at once. I was speaking to a leader last week. He said: “Gopal, I’m frustrated! My boss keeps saying ‘Let’s see’ to every decision. We don’t know whether to move or wait anymore.” I smiled. Not because it was funny. But because I’ve seen this pattern too often. I’ve worked with leaders who unknowingly weaponise two words: “Let’s see.” It sounds harmless. But it sends mixed signals that paralyse teams. Just like this traffic light. ⇢ Should I stop? ⇢ Should I wait? ⇢ Should I move? When leadership doesn’t commit, people don’t move. They hesitate. Second-guess. Spin in circles. And over time, trust erodes. Not because leaders are bad. But because they’re unclear. And ambiguity is exhausting for teams. It drains energy. Slows down progress. It creates a culture where no one knows what good looks like anymore. Here’s what "Let’s see" really does: ⇢ It creates the illusion of openness, but breeds frustration and inertia. ⇢ It pretends to buy time, but slowly sells out trust. ⇢ It sounds diplomatic, but is often fear: of being wrong, of upsetting someone, of being accountable. ⇢ It feels like thoughtfulnes, but your team needs direction, not endless reflection. And here’s the part no one says: The longer you stay in “Let’s see” mode, the more your team disengages. And if you’re reading this thinking: "Maybe I say ‘Let’s see’ too often." Good. That’s the first step. If you truly need more conviction, build it. But don’t hide behind the comfort of ambiguity. Leadership is about making calls when clarity is incomplete. ⇢ Where am I hiding behind "Let’s see"? ⇢ What decision am I postponing, that is costing my team trust? ⇢ Am I seeking more conviction, or avoiding more responsibility? And if you work with a leader stuck in “Let’s see” mode, don’t sit frozen. (I’ve failed here multiple times in the past!) Push for clarity. Ask: By when can we decide? What are we waiting for? What would help you commit? Waiting indefinitely is a choice too. One that costs you momentum. Safe leaders stall. Brave leaders decide. And remember: Leadership isn’t about lighting every path. It’s about choosing one, and walking it first. #careershifts #silentskills #leadershiptruths #decisionmaking #leadershiplessons

Do you know what I said to a leader I currently coach last week? “You intentionally trust, but you’re unconsciously not trusting.” He laughed hard when he heard it. He couldn’t think of a more precise way to describe himself in leading his team. The reality: ✅ Many leaders genuinely want to trust their teams by: • delegating responsibilities • encouraging autonomy • creating space for others to grow. ❎ Yet, in moments of pressure or doubt, their actions tell a different story: • double-checking work • stepping in too soon • holding back critical responsibilities. This isn’t a lack of integrity but an unintentional disconnect. For this leader: He consciously believed in trusting, but he had unconscious fears, such as: → failure → loss of control → unmet expectations. These fears triggered behaviors that undermined trust. When leaders aren’t aware of this gap, teams notice:⬇️ Trust starts to feel conditional, and collaboration suffers. The solution? Self-awareness. What leaders need to do: → Recognize these patterns → Challenge their fears → Align intentions with consistent actions. That’s when trust becomes authentic, unshakable, and deeply felt. Have you ever found yourself unintentionally undermining trust? How do you bridge the gap? Catherine ♻️ Share to inspire more. Connect with Catherine Li-Yunxia (Transforming leaders, Moving the world) to elevate CEO impact

Consistency ≠ quantity One builds authority; the other builds noise. In the fintech world, we know you’re not posting every day—and that’s fine. But consistency goes beyond a posting schedule. It’s about showing up with a clear, aligned message that reflects your brand’s identity. And posting every few months or sporadically without thought won't help you grow your audience or gain trust. It’s how you deliver your message and build credibility over time that counts. If you want to stand out, consistency in message and purpose is key—not just in how often you post. Swipe through the pages below to see how to you break through: 1️⃣ Consistent Messaging: We ensure every post reinforces your core values, business goals, and unique solutions, keeping your audience focused on what you stand for. 2️⃣ Aligned Tone: From informative to motivational, we shape your tone to match your brand’s personality, making your content more relatable and human. 3️⃣ Engaging Content: Forget the robotic or generic-sounding posts. We create lively, human-centered content that connects with your audience emotionally and intellectually. 4️⃣ Regular, Strategic Posts: It’s not just about frequency; it’s about timing. We design a posting schedule that consistently delivers value when your audience is most active and engaged. 5️⃣ Real-Time Refinement: We track engagement metrics and continuously refine your strategy to ensure it evolves with your audience’s needs and LinkedIn’s algorithm. Your audience is waiting for someone consistent and clear. Let’s make sure it’s you. 🔽🔽🔽 Hi, I'm Graham. Thanks for checking out my post. ➕ Follow me to see me in your feed ➕ Follow our company Linked Enterprises, LLC for tips on filling your sales pipeline on LinkedIn

Consistency is the cornerstone of effective content marketing. It builds trust, keeps your audience engaged, and ensures your firm remains top of mind when potential clients need your services. But consistency goes beyond posting regularly—it’s also about tone, messaging, and delivering value. Here’s how your firm can achieve it: 1️⃣ Maintain a Regular Posting Schedule Posting sporadically makes it difficult to keep your audience engaged. A structured schedule ensures you stay visible. Tip: Create a content calendar to plan weekly or monthly posts in advance. Example: Publish a blog post every Monday, share insights on LinkedIn mid-week, and send a newsletter once a month. Use scheduling tools like Buffer or Hootsuite to automate your posts. 2️⃣ Align Your Messaging Across Platforms Your content should consistently reflect your firm’s values, expertise, and tone. Tip: Use a cohesive tone that’s professional yet approachable. Example: A blog on employment law should have the same messaging and tone as related LinkedIn posts or email campaigns. Create templates for posts and newsletters to ensure brand consistency. 3️⃣ Address Client Needs Regularly Consistency in content isn’t just about frequency—it’s about relevance. Tip: Use client questions and feedback to guide your topics. Example: If you’ve received several queries about probate, publish a series of posts addressing the process, common pitfalls, and FAQs. Regularly update content to reflect changes in the law or industry trends. 4️⃣ Repurpose Content to Stay Active Repurposing is a great way to maintain consistency without constantly creating new material. Example: Break down a comprehensive guide into multiple social media posts or turn a webinar into a series of blog articles. Tip: Repurpose high-performing content to reach new audiences on different platforms. 5️⃣ Engage with Your Audience Consistently Content marketing isn’t just about posting—it’s about building relationships. Tip: Respond to comments, answer questions, and engage with your audience’s feedback promptly. Example: If someone comments on a LinkedIn post about family law, reply with helpful information or direct them to a resource on your website. 6️⃣ Measure and Adjust Regularly Consistency doesn’t mean rigidity. Use analytics to assess performance and adjust your strategy accordingly. Tip: Monitor metrics like engagement, website traffic, and lead generation. Example: If posts about workplace disputes generate more engagement than other topics, focus on creating more content in that area. Consistency in content marketing builds credibility, nurtures trust, and strengthens your brand. By staying regular, relevant, and client-focused, your firm can foster long-term connections and position itself as a trusted authority. 💬 How does your firm stay consistent with content marketing? Share your tips or ask for advice in the comments!

Sometimes trust doesn’t break in big, dramatic ways. It breaks in the small, everyday moments, like being left on read after a Zoom meeting, or when follow-ups never come. In my conversation with author Kanika Tolver, I shared one of the seven languages: Follow-Through. To me, consistency is credibility. If you don’t close the loop, you leave people questioning if they can count on you. Here’s the thing: 1. A meeting without clear next steps creates uncertainty. 2. An email with no reply feels like invisibility. 3. Promises without follow-through erode trust, one gap at a time. It’s not just about being responsive; it’s about building a rhythm of reliability. That’s how leaders (and teams) create cultures where trust isn’t hanging on by a thread. Sharing a clip from my chat with Kanika—because if trust is the glue that holds teams together, follow-through is what keeps it from drying out. What’s your trust language when it comes to teamwork (Transparency, Demonstration, Follow-Through, Feedback, Acknowledgment, Sensitivity, and Security)?

Consistency creates trust. Say what you will do. Do what you said you would. Reliability. Consistency. Whatever you call it, it is a customer experience superpower. When a brand is clear about what its customers can expect, and then it delivers on those expectations with its product, its service, its experience, that is consistency. That builds trust. ✈ Southwest Airlines is a great example. 💺 No seat assignments. You know this when you book with them. 2️⃣ checked bags for free. You know this as well. Guess what? They didn’t used to advertise about 2 free checked bags. Because 10 years ago, that wasn’t special. Now, with all the other airlines charging, Southwest has a new point of differentiation. Because of their consistency. While The Southwest experience is changing, it is changing in a predictable way. It does not feel like a moving target. How do you create consistency in your customer experience? Share your thoughts in the comments below. 👇 And here are 5 steps to follow to build trust through consistency: 🔷Start with the end in mind. What do your customers expect from you? 🔷Identify experience elements that meet those customer expectations. Ask yourself, What can we consistently deliver that will meet our customers’ expectations? 🔷Set customers’ expectations appropriately. Make promises about what you will consistently deliver. 🔷Keep those promises with your experience. Obvious, but make sure you’re keeping your promises the vast majority of the time. 🔷Apologize and rectify when you don’t keep your promises. This reinforces that unkept promises are rare exceptions, not signs of a new pattern. If you are showing up consistently, setting expectations for an experience that customers want, and keeping those expectations in most instances, then the exceptions stay exceptions. And, in fact, they’re service recovery opportunities that reinforce the fact that you usually do keep your promises, and that you take it seriously when you don’t keep your promises. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁. 𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗺𝗼𝘁𝗶𝗼𝗻.

What started as a weekend hack has become a growing platform and services business. Today, Corio surpassed one million impressions. Whilst we consistently maintain that impressions and likes aren't the measure of success, this milestone offers valuable lessons about what truly engages audiences when sharing an authentic position. Our journey to one million impressions has increased our conviction about what resonates in today's crowded and competitive digital landscape: • Connection stories dominate: Personal experiences and authentic journeys averaged 50% higher than other types of content. • First-person narrative matters: 95% of our top-performing posts used first-person storytelling, creating an immediate sense of authenticity and relatability. • Questions engage: 65% of the highest-performing content included questions, inviting dialogue rather than broadcasting information. • Length isn't a barrier: While conventional wisdom suggests keeping content brief, longer-form content (200-300 words) performed exceptionally well, achieving 70% more impressions. Analysing our most successful content reveals clear patterns in what makes a story travel: 1. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝘃𝗲𝗿 𝗽𝗼𝗹𝗶𝘀𝗵: Our highest-engagement posts weren't polished or corporate - they were human. One engineering post with the opening line "I spend my time guessing..." captured the authentic reality of professional life, generating massive engagement by expressing what makes that organisation special. 2. 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝘃𝗲𝗿 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀: When we shared concrete examples rather than abstract ideas, engagement increased measurably. Stories with real journeys - challenges and outcomes - resonated deeply. 3. 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀: Regardless of length, well-structured content kept readers engaged and helped positioning resonate. 4. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Months with regular posting showed significantly higher performance. The flywheel effect of showing up consistently drives significant growth. True impact happens beyond metrics. The real value comes when: • The right prospect sees your positioning at their moment of need • They recognise their situation in your narrative and reach out • Your consistent presence builds trust • Your in-person interactions are amplified by what people see online It's this last one that matters most. You need to get out of the building and talk to people - prospects, customers, friends, colleagues - anyone who will listen to you and your ideas. When you couple this with a willingness to share and learn, it becomes a force multiplier. Authentic positioning creates connections that drive business results. People are watching, whether they interact or not. When your message connects, they'll find you. Keep showing up - authentically and consistently. When you do, you will become the obvious choice for the people you are trying to serve.

People don’t trust your words. They trust your patterns. You can promise change. You can talk about doing good. But if your past actions show the opposite, people will remember that first. That’s the reality in life. And it’s the same in design. A product doesn’t earn trust with a shiny new update. It earns trust through consistent experiences over time. Think about it: If an app keeps crashing, will one bug fix rebuild confidence? If a brand keeps overpromising, will one new feature restore loyalty? No. Trust isn’t built overnight. It’s built in patterns, not promises. This is a principle I emphasize when I speak with students and professionals: Consistency is the real credibility. Because in careers, in design, in leadership — people don’t remember what you said. They remember what you repeatedly did.