Change Management Plans That Build Trust

I keep returning to Damon Centola’s research on how #change spreads. Not because it’s clever. Because it’s true. Centola found that change doesn’t move like information. You can’t push it through announcements or clever messaging. It spreads through behavior, #trust, and networks. He calls it complex contagion, and it tracks with what I see inside organizations every day. People don’t change because someone at the top says so. They change when they see people they trust doing something new. Then they see it again. Then maybe one more time. That’s when it starts to feel real. That’s when it moves. Here’s what Centola’s research shows actually makes change stick: - Multiple exposures. Once isn’t enough. People need to encounter the new behavior several times from different people. - Trusted messengers. It’s not about role or rank. It’s about credibility in the day-to-day. - Strong ties. Close, high-trust relationships are where change actually moves. - Visible behavior. People need to see it being done, not just hear about it. - Reinforcement over time. Real change takes repetition. One wave won’t do it. This flips most #ChangeManagement upside down. It’s not about the rollout or coms plan. It’s about reinforcing new behaviors inside the real social structure of the organization. So, if you are a part of change, ask your team and self: 1. Who are the people others watch? 2. Where are the trusted connections? 3. Is the behavior visible and repeated? 4. Are you designing for reinforcement or just awareness? Change isn’t a #communication problem. It’s a network pattern. That’s the shift. That’s the work. And that’s what I help teams build.

86% of executives believe employee trust is soaring. (Yet only 67% of employees actually trust their leaders.) I remember confidently walking into our quarterly review. Our metrics were up. Our strategy was clear. I thought trust was high. I was wrong. Here's what was really happening: → Top talent quietly updating their LinkedIn. → Real feedback staying buried in private chats. → Innovation dying in "yes" meetings. → Engagement surveys hiding hard truths. After losing three star employees in one month, I realized: Trust isn't built in fancy workshops or team events. It's cultivated through consistent moments that matter. 10 science-backed trust builders that transformed my team: (And won us an award!): 1/ Kill Information Hoarding (It's Hurting You) ↳ 85% trust transparent communicators. ↳ WHY: In the absence of clarity, fear fills the gap. ↳ HOW: Share board meeting notes company-wide. ↳ Pro Tip: Share bad news faster than good news. 2/ Own Your Mistakes (Like Your Career Depends On It) ↳ Leaders who admit errors gain 4x more trust. ↳ WHY: Perfect leaders are feared, not trusted. ↳ HOW: Share mistakes in weekly all-hands. ↳ Pro Tip: Add what you learned and your fix. 3/ Master Active Listening (Beyond The Basics) ↳ 62% trust leaders who truly hear them. ↳ WHY: Everyone knows fake listening from real attention. ↳ HOW: Block "listening hours." No phone, no laptop. ↳ Pro Tip: Summarize what you heard before responding. 4/ Show Real Empathy (It's A Skill, Not A Trait) ↳ 76% trust leaders who understand their challenges. ↳ WHY: People don't care what you know until they know you care. ↳ HOW: Start meetings with "What's challenging you?." ↳ Pro Tip: Follow up on personal matters they share. 5/ Invest In Their Growth (Play The Long Game) ↳ 70% trust leaders who develop their people. ↳ WHY: Investment in them is an investment in trust. ↳ HOW: Give every team member a growth budget. ↳ Pro Tip: Help them grow, even if they might leave. The Results? Our trust scores jumped 43% in six months. Retention hit an all-time high. Real conversations replaced surface-level meetings. Your Next Move: 1. Pick ONE trust builder. 2. Practice it for 7 days. 3. Come back and share what changed. Remember: In a world of AI and automation, trust is your ultimate competitive advantage. ↓ Which trust builder will you start with? Share below. ♻️ Share this with a leader who needs this wake-up call 🔔 Follow me (@Loren) for more evidence-based leadership insights [Sources: HBR, Forbes, Gallup]

Your employees have wishes. Not for ping-pong tables or pizza Fridays, but for a small shift in your leadership. Unfortunately they probably aren't going to tell you what they really need. According to research, 58% avoid giving honest feedback to their boss—because they don’t believe it will make a difference (SHRM, 2023). Their silence isn’t compliance, or lack of engagement. It’s protection. Fear of retaliation, power dynamics, or simply not wanting to "rock the boat" prevents employees from speaking up. How you can grant your employees' wishes without magic wands? Here are five powerful shifts. 🌟 1. Lead from clarity. When priorities shift weekly, employees get lost in the fog. They don’t need the full strategy brief—but they do need to understand the why behind the change. 👉 What to do: Pause before pivoting. Write out your reasoning. If you can’t explain it clearly, the team won’t follow it confidently. Clarity fuels progress. 🌟 2. Keep your promises. Even small promises—“I’ll get back to you next week”—carry weight. When those are forgotten, trust begins to unravel. 👉 What to do: Calendar your commitments. Follow through, or circle back if something shifts. When your word holds weight, so does your leadership. 🌟 3. Invite their perspective. Your employees have insights you can’t see from the top. But if disagreement feels dangerous, those insights stay buried. 👉 What to do: Normalize feedback. Encourage respectful dissent. Create safe ways to speak up. Your best ideas might be stuck behind a culture of silence. 🌟 4. See them and the value they bring. People want to contribute more than what's in their job description. They want to make a difference, but you have to pay attention. 👉 What to do: Ask for their ideas. Celebrate them when they step up. Example: At Diageo, a multinational beverages giant, employees saved $7.8M just by sharing what they already knew. 🌟 5. Build trust with your actions. Trust doesn’t come from slogans or values painted on the wall. It comes from the way you show up—especially in the small moments. 👉 What to do: Be present. Listen more than you speak. Acknowledge gaps. Every interaction is a chance to either build trust—or burn it. ✨ Conclusion According to Gallup, companies that actively seek employee feedback experience 14% higher productivity and 21% higher profitability. No fairy dust required. One small but powerful action is more sustainable than Ping Pong Tables and Pizza. Do you have more to add? Let’s learn from each other 👇 #LIPostingDayApril  #Leadership