Creating A Change Management Culture

I keep returning to Damon Centola’s research on how #change spreads. Not because it’s clever. Because it’s true. Centola found that change doesn’t move like information. You can’t push it through announcements or clever messaging. It spreads through behavior, #trust, and networks. He calls it complex contagion, and it tracks with what I see inside organizations every day. People don’t change because someone at the top says so. They change when they see people they trust doing something new. Then they see it again. Then maybe one more time. That’s when it starts to feel real. That’s when it moves. Here’s what Centola’s research shows actually makes change stick: - Multiple exposures. Once isn’t enough. People need to encounter the new behavior several times from different people. - Trusted messengers. It’s not about role or rank. It’s about credibility in the day-to-day. - Strong ties. Close, high-trust relationships are where change actually moves. - Visible behavior. People need to see it being done, not just hear about it. - Reinforcement over time. Real change takes repetition. One wave won’t do it. This flips most #ChangeManagement upside down. It’s not about the rollout or coms plan. It’s about reinforcing new behaviors inside the real social structure of the organization. So, if you are a part of change, ask your team and self: 1. Who are the people others watch? 2. Where are the trusted connections? 3. Is the behavior visible and repeated? 4. Are you designing for reinforcement or just awareness? Change isn’t a #communication problem. It’s a network pattern. That’s the shift. That’s the work. And that’s what I help teams build.

Change is a team sport. When the stakes rise, I do something radical: I pick up the phone (yes—your smartphone still makes calls). I ring a few friends and colleagues to brainstorm, pressure-test my hypothesis, and—sometimes—just vent. That helps too. How I use my “Change Council”: ✔️ Keep 5–7 trusted friends, colleagues, or ex-colleagues who’ll brainstorm with you—and call your BS when you need it ✔️ Share a crisp 1–2 pager: what you’re seeing, the challenge, and options to act/learn/get more data ✔️ Ask for feedback on your read, context from what they’re seeing, and red flags in your plan ✔️ Play out the plan together—and adjust sequencing What usually happens: 🆕 Fresh info shifts my perception  🎯 My point of view sharpens, and I can say it better  📣 Comms—vision, plan, and why now—get stronger  💡 Confidence grows (or I pause to gather more data, which is a win too) Prompts I always ask: “What are YOU seeing?” “Am I missing something?” “What would you do in my place?” Six smart voices + a good pre-read beats going it alone. —— Who’s on your informal change council—and what’s the one question you always ask? Tag the first person you’d call. #Leadership #ChangeManagement #NavigatingChange #Product #Engineering #Tech #Management

Most change initiatives don't fail because of the change that's happening, they fail because of how the change is communicated. I've watched brilliant restructurings collapse and transformative acquisitions unravel… Not because the plan was flawed, but because leaders were more focused on explaining the "what" and "why" than on how they were addressing the fears and concerns of the people on their team. People don't resist change because they don't understand it. They resist because they haven't been given a compelling story about their role in it. This is where the Venture Scape framework becomes invaluable. The framework maps your team's journey through five distinct stages of change: The Dream - When you envision something better and need to spark belief The Leap - When you commit to action and need to build confidence The Fight - When you face resistance and need to inspire bravery The Climb - When progress feels slow and you need to fuel endurance The Arrival - When you achieve success and need to honor the journey The key is knowing exactly where your team is in this journey and tailoring your communication accordingly. If you're announcing a merger during the Leap stage, don't deliver a message about endurance. Your team needs a moment of commitment–stories and symbols that anchor them in the decision and clarify the values that remain unchanged. You can’t know where your team is on this spectrum without talking to them. Don’t just guess. Have real conversations. Listen to their specific concerns. Then craft messages that speak directly to those fears while calling on their courage. Your job isn't just to announce change, but to walk beside your team and help your team understand what role they play in the story at each stage. #LeadershipCommunication #Illuminate

Leading in uncertain times is a hot topic today in business as we face a compounding set of unknowns: tariffs, inflation, volatility in our financial markets, the ongoing climate crisis, supply chain disruptions, global conflicts, and the advent of AI to name just a few. Whether you are an operator, investor or board member, I wanted to share a few of my approaches to dealing with the reality we are facing, and I would love your thoughts in response: 1. First, for me, is to remain consistent and committed to our company values. At PSP Partners, we express ours as IDEALS--Integrity, Diversity, Excellence, Alignment, Leadership and Service. Your teams want to know that during uncertainty you will make hard decisions that are grounded in your core values. 2. Radical honesty is critical. Bringing your leadership team to a point of embracing the reality of the landscape that your organization is facing is an essential foundation to then figuring out the vulnerabilities. 3. Ensuring that your balance sheet is strong to weather the difficult periods as well as to have the opportunity to play offense is more essential than ever. 4. Regular scenario planning and pressure testing various outcomes is essential to manage and mitigate risk; it is all the more important right now. This is also known as “red teaming” and it’s a critical thing to do. 5. Being curious about your blind spots and institutional biases will help create an environment where you and your team can safely challenge assumptions. 6. Overcommunicating with your management team and to your company as a whole have never been more needed. Remember it takes about 7 times for a message to break through. Don’t be afraid to repeat it over and over. 7. Embracing the idea that challenges also create unique and unexpected opportunities is so important. During uncertainty the best companies create extraordinary opportunity and returns for the long term. 8. A strong, innovative and resilient culture is always foundational and especially essential to navigating the current challenges. The CEO and your leadership team have to set the example.  

Which one of these reasons shows up most in your organization? Change doesn’t fail because people are incapable—it fails because leaders misunderstand resistance. Here’s the truth: Resistance is not defiance. It’s emotion. It’s data. It’s human. If you're seeing pushback, here are the 7 real reasons why—and what that resistance is trying to tell you: --------- 1️⃣ They’re Grieving What’s Being Lost. Resistance often signals mourning of familiarity, identity, or comfort. In change, so often we experience the loss before the gain. 2️⃣ They Don’t Understand the “Why” and the ‘Why Now’. Clarity and transparency matter more than ever. 3️⃣ They Feel Left Out of the Process. In the age of AI it’s less about change management and more about change engagement. 4️⃣ They’re Already in a Survival Loop. Change fatigue is real. When they’re already maxed out, even small changes can feel like added weight. 5️⃣ The Emotional Impact Was Never Acknowledged. Change stirs up real feelings: fear, anger, anxiety. Ignoring them doesn’t make them disappear—it makes them louder. And this isn't a one-and-done exercise. Emotional expression must be welcomed along the journey. 6️⃣ They Believe This Will Just Fade Like the Last Change. Change fatigue is real. If your org is always shifting without follow-through, people will wait it out rather than lean in. 7️⃣ They Don’t Trust Leadership. If past change efforts felt performative or broken promises were made, resistance is self-protection. Trust is built—or broken—through consistency. --------- ✅ Resistance is not the problem. It’s the invitation. When leaders meet resistance with curiosity instead of control, they unlock the emotional fuel to power change forward. ♻️ Repost to spread the truth about resistance. 🔔 Follow Cassandra Worthy for daily posts on Modern Change Leadership and Resilient Culture.

Change is constant in content teams. New tools. New formats. New expectations.  We talk a lot about adopting the latest technology and keeping up with emerging trends, but the real challenge isn’t the change itself—it’s helping people grow it. Shiny new tools don’t drive results unless your team feels confident using them. Fresh formats won’t land if creators don’t understand the “why” behind them. The human side of change, including the mindset, learning, & trust, is what determines whether your strategy thrives or stalls. So what’s the goal? A team culture where change doesn’t feel like disruption, but feels like evolution. Where learning, experimentation, and open conversation are cultural norms. And how do we get there? Equipping the change-makers on your team to bring people along. That means:   ✅ Communicating the why, not just the what   ✅ Creating space for learning and experimentation   ✅ Recognizing that adaptation is emotional as much as tactical  How do you turn moments of uncertainty into opportunities for confidence for yourself and your team?

Change isn’t just about strategy—it’s about people. Yet too often, leaders roll out new initiatives, restructure teams, or shift priorities without providing the necessary context, expectations, or support. The result? Confusion, frustration, and resistance. When change lacks clarity, it also lacks two key emotional intelligence competencies: 💡Empathy (Social Awareness): Leaders who don’t anticipate how change impacts their people miss the opportunity to address concerns proactively. Without empathy, employees feel unseen and unheard. 💡Relationship Management: Change requires trust, communication, and alignment. Without clarity, teams struggle to stay engaged, morale dips, and trust erodes. You know what else happens? Key contributors lose confidence when they no longer feel competent in their roles. People don’t resist change—they resist uncertainty. And uncertainty thrives in the absence of clear, emotionally intelligent leadership. And emotionally intelligent leadership lowers the threat threshold of their team. Before implementing change, ask: ✅ Have I clearly explained why this change is happening? ✅ Have I acknowledged the emotional impact on my team? ✅ Have I created space for questions and dialogue? ✅ Have I prepared proper training to support my team? Emotional intelligence isn’t just about staying calm—it’s about leading with clarity, connection, and care. Because when people feel informed and considered, they don’t just endure change—they help drive it. How have you seen EQ (or the lack of it) impact organizational change? Let’s discuss. ⬇️ #emotionalIntelligent #changeManagement

I've seen it happen many times. A thriving organization with engaged teams, clear values, and momentum suddenly transforms into a revolving door of resignations and declining performance. Often, it's a single misaligned executive hire. When I joined my previous company, I inherited a leadership team with one recent addition who seemed impressive on paper. Great credentials, compelling interview presence, and technical expertise. What wasn't assessed? How they'd operate within our carefully built culture. Within months, the changes were palpable. Collaboration gave way to siloed decision-making. Transparent communication transformed into information hoarding. The psychological safety that had encouraged innovation dissolved as teams became hesitant to share ideas. The financial impact was undeniable - increased turnover, decreased productivity, and erosion of the customer experience. But the deeper cost was watching ten years of intentional culture-building unravel in less than two quarters. The painful truth: culture isn't just built from the bottom up - it's protected (or destroyed) from the top down. What I've learned through this experience: Cultural alignment must carry equal weight to technical capabilities in executive hiring Leadership team chemistry requires intentional assessment Values alignment isn't a "nice-to-have" - it's foundational The true cost of a wrong executive hire extends far beyond compensation This doesn't mean hiring only agreeable personalities. Healthy tension and diverse perspectives are vital. But core values alignment is non-negotiable. The most effective organizations I've worked with build cultural assessment directly into their executive hiring process - using structured approaches to evaluate not just what a leader can do, but how they'll do it. Has your organization experienced culture shifts after leadership changes? What safeguards have you found effective in your executive hiring process?

Here’s one of the most popular and least effective management methods: a strategy template that starts with a company’s Vision and Mission, then cascades down to Strategies and Objectives. It has all kinds of problems, such as containing no reference to customers’ priorities or your competitive strengths (these should be foundational!). It often produces vague, generic results that avoid making difficult choices. But let’s focus here just on the Vision aspect. Vision can actually be quite useful, if framed properly. Vision provides guidance for company priorities through context and specificity. It should not be like the one from the restaurant chain Chipotle: “We believe that food has the power to change the world.” Nice, but meaningless. A vision should be of how the world will look in the somewhat long-term future and what your company’s place could be in it. See, for example, this short video that United Rentals, a $14 billion equipment-rental company, produced. It inspires, but it is also quite tangible and relatable to what the company does. You may not have the resources UR had to create such a slick video (although, with AI-generated video, the cost and skill barriers are tumbling fast). But you can lay out in words (perhaps complemented by AI-generated images) how the world will look in 10 years in ways that are relevant to your industry, and what role your firm can play in that time period. A useful vision can sketch the future competitive context and why you will have a commanding position. Certainly it can have public spirit (a future vision based on customer exploitation is neither inspiring nor sustainable!). However, it’s perfectly fine to show why your shareholders should be delighted with these outcomes. Such a vision then guides nearer-term strategic choices, including the creation of new capabilities, relationships, or business models. In the fray of constantly changing industry and competitive dynamics, it provides a North Star to guide where your efforts head. It also ensures that you invest in long-term projects alongside the shorter-term imperatives which typically dominate day-to-day thinking. Your vision doesn’t need to change the world. But it will likely alter your industry and company. Clear and specific visions show the direction of the road even while you give most of your attention to the traffic that surrounds you.

I once had a team of insecure overachiever analysts. They were introverts, brilliant at their work, and incredibly nice people. Too nice, as it turned out. They were so nice that they wouldn't tell each other what was really going on. Instead, they'd come to me: "So-and-so is doing this thing that's really annoying. Can you do something about it?" I got sick of everyone putting me in the middle instead of taking ownership of their issues with each other. So I did something about it. I brought in trainers from the Center for Creative Leadership to teach everyone the Situation-Behavior-Impact (SBI) model (link in comments). The process was simple but powerful: 1. Describe the situation so everyone's on the same page. 2. Share the specific behavior you observed (no judgments about intent). 3. Explain the impact on you or the other people in the room. We started with positive feedback to create safety. We practiced saying things like, “When you walked into that meeting with a big smile, the impact was that it put everyone at ease." Everyone started spotlighting the good that was happening, and that encouraged more thoughtful interactions. Then, we practiced constructive feedback—harder, but even more important. The impact was almost immediate. Soon, I heard people asking each other, "Hey, can I give you an SBI?" The framework made it safe. More importantly, we came to give and receive feedback for the gift that it is. That ability to give and receive honest, thoughtful feedback is the foundation of every healthy team culture. But it's a skill we rarely train for. I’m curious: What frameworks have you used in your organizations to create a culture of feedback?