Creating Clear Messaging for Organizational Transitions

Every time I write up an org-wide communication related to major changes, I consistently apply the lessons that I learned from Annie Christiansen and Kathy Gowell during my time working with them at MuleSoft/Salesforce. Spending most of my early and middle career in more technical roles, my communication style had a tendency lean towards the technical (and wordy). Annie and Kathy did an amazing job helping me step back and reframe my communications to be focused, prioritize the crucial information first, and apply empathy (we're not all engineers in the tech world). I've templated, to a large degree, the key messaging points I picked up from them • What's happening? (𝘥𝘰𝘯'𝘵 𝘣𝘶𝘳𝘺 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥, 𝘨𝘦𝘵 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘪𝘵) • What does this mean for me? (𝘢𝘮 𝘐 𝘪𝘮𝘱𝘢𝘤𝘵𝘦𝘥? 𝘪𝘧 𝘴𝘰 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘥𝘰?)  • Why is this happening? (𝘤𝘰𝘯𝘵𝘦𝘹𝘵!) • I still have questions, where should I bring them to? (𝘚𝘭𝘢𝘤𝘬, 𝘰𝘧𝘧𝘪𝘤𝘦 𝘩𝘰𝘶𝘳𝘴, 𝘸𝘪𝘬𝘪𝘴, 𝘦𝘵𝘤) These four stanzas are present in nearly 99% of my major comms. They work when updating the staff about major security threats (such as vishing/smishing campaigns), changes to org-wide systems (such SSO/MFA improvements), and so much more. Most importantly, bring empathy to all comms. Try, as best as you can, to put yourself on the receiving end of the communication you're sending and challenge yourself with the question "is the information framed in a way that I and my peers would feel informed & engaged if we were the recipients"

The Hidden Rules of Change Communication: Why Most Organizations Get It Wrong After observing dozens of transformations, I've discovered a hard truth: Great strategy with poor communication, Is the perfect formula for failure. Here are the 5 Golden Rules that separate Successful transformations from the failures: 1. Start With WHY Begin all change communication with purpose, not process. ✅ Create a compelling story that connects to both organizational mission and personal growth. 2. Maintain Message Consistency Ensure core messages remain consistent across all channels and leaders. ✅ Develop a central message platform and create communication toolkits that keep everyone aligned. 3. Create Two-Way Dialogue Make listening as important as telling. ✅ Establish multiple feedback channels and visibly respond to input received. 4. Visualize the Journey Make change visible and tangible through visual communication. ✅ Create visual roadmaps and progress dashboards that make the abstract concrete. 5. Communicate With Radical Honesty Build trust through transparent communication, even when challenging. ✅ Address concerns directly and create safe environments for difficult conversations. Communication isn't just about transferring information. It's the operating system for successful transformations. Which rule do you find most challenging to implement?

Did you know that during times of change, even the most articulate adults start reading at a 4th-grade level? 🤯 Stress can wreak havoc on our cognitive functions, making clear communication more critical than ever. Effective change management starts with simplifying our messages. But what if we take this a step further? Here are some simple ways to shift how you can help your folks better understand the change(s) coming their way: 1️⃣ Ditch the Jargon: Forget the corporate lingo. Speak in plain, simple language that everyone can understand. It’s not about dumbing it down; it’s about making it accessible. 2️⃣ Visual Communication: Use more visuals—infographics, videos, and diagrams can convey complex ideas quickly and clearly. This doesn't just make things look prettier, folks are 6x more likely to remember information when there's a relevant picture associated with it! #neat 3️⃣ Shorten Meetings: Cut down meeting times and focus on concise, impactful communication. This isn't just a fad, attention spans are shorter under stress. Bonus points that this also helps level the playing field for your neurodivergent workforce! 4️⃣ Regular Check-Ins: Increase the frequency of one-on-one check-ins to provide continuous support and address concerns promptly. 5️⃣ Empower Through Storytelling: Share stories that resonate emotionally. Personal anecdotes can be more impactful than dry data. How are you adjusting your communication strategies to meet your team's needs during change? Let's discuss the human side of change and share insights on effective transformation strategies! www.3-kc.com #ChangeManagement #NeuroscienceOfChange #KeysToSuccess #Neurodiversity #Transformation #EffectiveCommunication #Leadership #3KeysConsulting

Change doesn’t happen because you said so. Or because you hit ,Send'. One of the biggest traps leaders fall into is thinking that flooding inboxes with updates and memos will magically remove resistance. It doesn’t. Instead, teams disengage, leaders get blamed for “poor change management,” and transformation stalls before it even begins. 𝗖𝗵𝗮𝗻𝗴𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗮 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁. 𝗜𝘁’𝘀 𝗮 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻. If you don’t build emotional milestones alongside project milestones, even the best plan will fail. 🔴 𝗧𝗵𝗲 𝗠𝘆𝘁𝗵 𝗼𝗳 “𝗠𝗼𝗿𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻” 𝙑𝙤𝙡𝙪𝙢𝙚 𝙞𝙨𝙣’𝙩 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩. Resistance isn’t caused by a lack of bullet points. It’s driven by fear, loss of control, and distrust. 𝙎𝙞𝙡𝙚𝙣𝙘𝙚 𝙜𝙧𝙤𝙬𝙨 𝙡𝙤𝙪𝙙𝙚𝙧. When communication feels transactional, people quietly check out. Gallup found only 13% of employees think leaders communicate well during change. That’s how resistance goes underground and derails progress. 🔴 𝗖𝗵𝗮𝗻𝗴𝗲 𝗜𝘀𝗻’𝘁 𝗮 𝗠𝗼𝗻𝗼𝗹𝗼𝗴𝘂𝗲 You can’t email your way through resistance. You shift it by having real conversations that acknowledge emotions and invite people to help shape the path forward. 🔴 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝙁𝙚𝙖𝙧 𝙖𝙣𝙙 𝙪𝙣𝙘𝙚𝙧𝙩𝙖𝙞𝙣𝙩𝙮 trigger stress and shut down good decision-making. You can defuse it: 𝗡𝗮𝗺𝗲 𝗶𝘁. - “This shift is hard, and it’s okay to feel uneasy. Let’s talk about it.” 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. - Answer, “What’s in this for me?” 𝗦𝘁𝗼𝗽 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴. 𝗦𝘁𝗮𝗿𝘁 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗻𝗴. 𝗧𝗿𝗮𝗱𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲. - Run “Why?” sessions where teams can question and influence the plan. - Equip managers to handle tough conversations with empathy. Use peer influence. Trusted colleagues are often the most credible messengers. 🟢 Mindsets Over Metrics 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 𝘁𝗿𝗮𝗰𝗸 𝘁𝗮𝘀𝗸𝘀. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 𝘁𝗿𝗮𝗰𝗸 𝘁𝗿𝘂𝘀𝘁. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗯𝗼𝘁𝗵. ✅ 𝗖𝗼-𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. Bring employees into defining why the change matters. ✅ 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗶𝗻𝗽𝘂𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Use surveys and Q&As to create real conversations. ✅ 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘄𝗶𝗻𝘀. When teams adopt new ways without pressure, spotlight it. 𝗦𝘁𝗼𝗽 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗦𝘁𝗮𝗿𝘁 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺. Because people don’t resist change. They resist being changed. 𝘏𝘢𝘷𝘦 𝘺𝘰𝘶 𝘵𝘶𝘳𝘯𝘦𝘥 𝘢 𝘣𝘳𝘰𝘢𝘥𝘤𝘢𝘴𝘵 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯? ----- 👋 I’m Lars – delivering transformation that sticks. 🔔 Follow me for more on fractional leadership and change management.

Leading a team of 500+ taught me a lot about communication — especially in times of crisis. Here are five key lessons I’ve learned: 1. Communicate Early: Carry people along as things evolve. People should hear from you early in the game, before all hell breaks loose. Send that email, call that meeting, announce the changes, transitions, new strategies, or new directions as soon as you can. Trust is built when your team hears from you first, not through the grapevine. It’s not just about saying it — it’s about saying it as soon as you can. 2. Communicate Openly: Your team should feel free to remark, respond, or react to what you share without fear of punishment or being marked. This creates a psychologically safe environment where people don’t have to walk on eggshells around you. It’s an organization, not a dictatorship — people’s voices should never be stifled or silenced, covertly or overtly. 3. Communicate Completely: Don’t leave loose ends or unspoken assumptions. Address direct and indirect questions as much as possible at the time. If something can’t be discussed, say so. Don’t gloss over key details or shy away from touchy topics. Complete communication bonds a team and unites everyone around the leader — especially when they hear it directly from you. As much as you can, leave no stone unturned. 4. Communicate Clearly: There should be no ambiguity. Some team members shouldn’t hear one thing and others another. This is where Q&A sessions and checking for understanding become crucial. Think through what you want to say and ensure it’s plain, simple, and leaves no room for wrong assumptions or misconceptions. A strong leader speaks clearly, so nobody misunderstands, and everyone is on the same page. 5. Communicate Consistently— Communication is the cornerstone of successful organizations. The more your team hears from you, the stronger and more connected they become. Reach out regularly and create accessible platforms for open dialogue, ensuring your team feels informed and heard. Communicating effectively is non-negotiable, and leaders who master it go far. What would you add to the list? Drop your thoughts in the comments! Have a superlative week! #LeadershipLessons #CommunicationMatters #CrisisLeadership #TeamManagement #LeadershipDevelopment #EffectiveCommunication #LeadingTeams #WorkplaceCulture #TransparentLeadership #CrisisCommunication #LeadershipTips #Teamwork #GrowthMindset #LeadershipSkills #InspirationForLeaders

What makes an effective organizational announcement? What leads to a lousy one? We’ve all been on the receiving end of a company-wide email or sat in a town hall where leadership shares significant news. Some of us have delivered these messages ourselves. These moments are pivotal for an organization. When done well, they mark a turning point that aligns the team and propels the company forward. When mishandled, they create confusion, frustration, and unnecessary complications as everyone struggles to adapt to the newly announced changes. Whether you're communicating a simple transition (e.g., a CEO retiring and a new leader stepping in) or a complex restructuring, how you communicate matters deeply. Here are a few key principles to help with your next announcement: 1. 𝐂𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐂𝐨𝐧𝐜𝐢𝐬𝐞: What’s the critical information your team needs? What is changing? How can you deliver the message as succinctly as possible? Every person in the organization should walk away able to summarize the key points.  In Jassy’s recent Amazon memo, the main takeaways were clear in news coverage: increasing the ratio of individual contributors to managers by 15% and requiring a five-day return to the office. But if you read the 1,400-word memo itself, these points didn’t appear until halfway through. Let’s be real: Employees are likely skimming, asking themselves, “What is this 𝒓𝒆𝒂𝒍𝒍𝒚 about?” Make it easy for them. 2. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐂𝐨𝐧𝐭𝐞𝐱𝐭: Being concise doesn’t mean sacrificing context. People need to know why changes are happening. Whether the change is solving a pain point or capitalizing on a new opportunity, explain the rationale behind it. Without this context, you risk resistance. Help them understand how the changes benefit the organization and, ultimately, them. 3. 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐖𝐢𝐧𝐬: If the announcement includes promotions or expanded responsibilities, take a moment to celebrate. Org announcements are a chance to not only recognize key individuals but also reinforce the values and behaviors your company prioritizes. Be specific about what attributes or achievements led to the recognition, as this can signal to the broader team what success looks like. 4. 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐂𝐨𝐧𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬: Let’s face it—we’re all the stars of our own stories. People naturally want to know, “How does this affect me?” As a leader, it’s your job to address this head-on. What changes will people experience in their roles, responsibilities, or reporting structures? What shifts in decision-making or core processes should they expect? You may need your direct reports to have more in-depth conversations with their teams, but ensure everyone understands what’s expected of them moving forward. 💁♀️ What have I missed? What’s your experience with organizational announcements—both good and bad? I’d love to hear your thoughts in the comments! (Bonus: your tip doesn’t have to start with a ‘C’ 😉) #thoughtfulthursdays #executivecommunication

A common communications problem I see in organizations with low-trust cultures: 🔺 Executive team makes a major decision that will change the company's direction or structure, a key employee experience, or a core process/tool. 🚨 All employees are notified at the same time - including people leaders and managers (because "this is HIGHLY sensitive and we can't risk a leak!") ⁉️ Employees instantly turn to their managers: "What does this mean for me?" 🤷♀️ Managers have NO idea because they just found out too. 😣 Employees are anxious, managers are anxious AND frustrated (not to mentioned embarrassed for feeling out of the loop). 👎 Productivity drops, morale suffers, and intent to leave rises. Managers are either your culture's biggest pain point or biggest success factor. The difference is you - not them. The difference is how well you empower them to actively advocate for the company's direction and goals and set them up to successfully lead their teams through these moments. The difference is trust. Here's an alternative way that scenario can play out in a high-trust, high-functioning culture: 🔺 Executive team makes a major decision that will change the company's direction or structure, a key employee experience, or a core process/tool. 💡 Executive team meets with all people leaders and managers a day before the internal company announcement. They inform them of the decision; provide background context that may not be appropriate for a broader audience; share resources to help managers support employees and answer anticipated questions; and give them time to absorb the change themselves and prepare for their team's response. 🚨 All employees are notified and are immediately invited to a team meeting by their manager. ⁉️ Employees instantly turn to their managers: "What does this mean for me?" 🤷♀️ Managers reiterate key company talking points plus add context unique to the team that helps put the change in perspective. They share links and points of contact for additional questions. They provide clear next steps for the team on how they are going to implement the change. 😣 Employees are processing the change, but feel in control. Managers feel prepared and valuable and a part of the broader leadership team. They are invested in a successful outcome. 👍 Productivity holds steady. Trust and morale increase because people feel respected. Empowered managers are sturdy leaders. Better yet, by bringing your managers into the 'room', you increase their self-confidence and deepen their commitment to the company by enabling them to be good at their jobs. Win-win. Again and again. #Culture #LeadershipDevelopment #InternalCommunications #ManagerDevelopment #Trust #Transparency

When organizational changes or external factors create uncertainty, communication mistakes by leaders can unintentionally increase stress and anxiety for employees. As a department or team head, you must convey information thoughtfully. Key Takeaways: - Spotlighting only successes can make failure seem abnormal and prompt shame when things go wrong. Share lessons learned from challenges, too. - Provide "non-update" updates so silence doesn't fuel the assumption of impending bad news. - Balance future focus with recognition of accomplishments to date so teams feel capable. - Acknowledge hard times transparently without oversharing unconstructive venting. - Explain the rationale for surprises to prevent worst-case assumptions. Actions to Take: - Frame success stories as "belonging interventions" that normalize hurdles. - Regularly ask yourself, "What have I not said?" and evaluate what would be helpful to share. - Dedicate time in 1-on-1s and meetings to recognize recent wins. - Express confidence in overcoming current challenges based on past resilience. - Proofread messages to prevent unnecessary stress. Careful communication from leaders can provide stability amid uncertainty, boosting engagement and performance. #leadership #communication #organizationalculture

We often assume that once we’ve shared a message, employees will remember it. But the reality? They don’t. It’s not because they’re not paying attention. It’s because they’re busy. They’re juggling projects, deadlines, and countless other priorities. That’s why we can’t treat organizational goals as a “one-and-done” message. Instead of only providing updates on progress, we need to reinforce why these goals matter throughout the year. Think of it like marketing: Companies don’t run an ad once and expect customers to remember. They repeat the message in different ways to make it stick. We can do the same by mixing up our delivery: 🔹Town halls to bring leadership’s voice into the conversation 🔹Videos for storytelling and emotional connection 🔹Digital signage for quick reinforcement in high-traffic areas 🔹Employee spotlights to show how teams are contributing to success 🔹Newsletters, intranet posts, and Slack updates for ongoing touchpoints Repetition isn’t redundancy. It's reinforcement. When we consistently connect employees to the bigger picture, we turn abstract goals into everyday actions. #InternalComms #EmployeeEngagement #ChangeManagement

Change isn't the problem—your silence is. Remember: your strategy is useless if your people don't understand how to help you deliver it. A simple framework for communicating through change looks like this: 1. What? Tell them what has changed. Be concise and direct to make sure everyone understands exactly what's changing. Most organizations stop at #1. 2. So What? Next, explain the relevance. Why does this change matter? Connect the dots between the change and its impact on your people, whether it's new opportunities, improved processes, or overcoming potential challenges. 3. Now What? End with action. What comes next? What do your people need to do? Make sure you're providing clear guidance on what needs to be done, who is involved, and any deadlines. This turns the message from information to action. Obviously, any #changemanagement exercise is highly context dependent. But by applying this formula, and repeating it over and over and over, you'll have a much better chance of actually delivering on your strategy. #internalcomms leaders: how do you think about helping teams and leaders navigate through #change? #ChangeManagement #StrategicCommunication #Leadership